The Dress Theory

My first time wedding dress shopping and I had such a GREAT experience here! I drove from Orange County to The Dress Theory this past weekend for the Anna Campbell trunk show. The dress boutique is a bit confusing as it is actually in a house… but once you walk inside you know that this is not your typical wedding dress shop. It is so intimate and the private dressing rooms are so lovely! Audrey helped me and she was the sweetest ever! I also met the owner Summer and she was so awesome and friendly. I really felt like VIP treatment here. I left without buying a dress and wanted to try other dresses before I made any final decision… however, I must say that there were soo many pretty dresses and selections to choose from and that I may have to come back one day and make a purchase! Thanks to Audrey for making this experience such a special one! :)

This dress boutique blew me away. It was so gorgeous! The shop is actually a house with a cute porch, which means it’s not a spacious commercial boutique with central A/​C… but that just adds to the character.
The «living room» is full of dress racks that are absolutely beautiful. Our consultant Shannon guided us toward dresses in our price range and picked out dresses exactly in my style. There are a few private rooms once you’ve chosen your dresses to try on. They’re all very charming and comfortable.
I didn’t receive great communication from them after my appointment which was disappointing, but I ended up going with a different designer/​dress anyway. I still highly recommend them for their amazing dress selection!

I highly recommend The Dress Theory. The ladies are wonderful, helpful, and comfortable to talk to. I found the dress I was looking for with no pressure at all. It was just my mother and I so I valued their opinions, and I could tell they were genuine. and fun! Anyone looking for a dress in the SD area should look here first, they could be like me, and find the perfect dress at the first place visited!

I had been to two other bridal shops before coming to The Dress Theory, both were pretty disappointing and I honestly felt so discouraged. Then we came to this place and immediately I felt like it was going to be a great experience. It’s nestled in an adorable, quiet neighborhood at a cute house. Audrey helped me, and I began to feel better about the process while pulling dresses. They all had a beautiful, bohemian vibe, something I had been searching for with little luck. I tried on about 12 dresses, but the first one ended up being the one I fell in love with. All of the dresses were gorgeous and I had an absolute blast trying them on. Contrary to my prior dress shopping experiences, I felt so energized and happy throughout the whole process at The Dress Theory, rather than drained and disappointed. My dress is unique and beautiful and suits my personality so well. Highly recommend The Dress Theory for any bride!

As a photographer in the San Diego for 10 years, I’ve seen some fabulous wedding gowns. The Dress Theory provided a dress to a recent shoot I was at and it was absolutely stunning. I’d recommend any bride looking for a beautiful gown to stop by their Mission Hills location.

Although I did not find my dress here, the sales girl was magnificent! She was so helpful and the salon was so amazingly beautiful I had a grand experience there and would recommend to any bride!

My daughter and I went on a very rainy day and were treated to the warmest of service and love! My daughter found the dress of her dreams, and we are very excited for her upcoming wedding! Would highly recommend!

The Dress Theory has a wonderful selection of beautiful and one of a kind wedding dresses.
Our consultant was attentive, enthusiastic and indefatigably helpful. She was very knowledgeable about what would be most becoming and what accessories would be most fitting with different styles. She was able to make the experience of finding the perfect dress a fun and exciting experience for my daughter.

This place is amazing! I tried all the generic wedding dress shops and I was not getting that «wow» factor. I found this hidden gem and immediately booked an appointment, Audrey was my girl and she was so awesome, I felt so special while I was there which is what every bride wants to feel like during this special time in their life. I took my mom, sister and 2 of my bridesmaids and we all had so much fun! They also accommodated me after having some issues with budget and having to pick out an entirely different dress… (so sad) but it all worked out and they were so amazing about it. Book your appointment here right away and ask for Audrey!
Xo

My dress arrived right on time in June, and I was able to have my first fitting while my maid of honor was in town for my bachelorette party. Karen, the in-​house tailor at The Dress Theory, is so awesome to work with! She is very flexible about scheduling fittings, and very fast to reply when i had questions. 3 fittings to an absolutely perfect dress! Karen also made the veil I wore, and the combination of the two together was absolutely show stopping. I can’t thank The Dress Theory enough for making me feel like the most beautiful bride in the world!

My 5 bridesmaids and I drove down from Los Angeles to The Dress Theory this past weekend for the Anna Campbell trunk show and I could not have had a better experience! Even before actually stepping foot into the dress shop, I was impressed because whoever handles their email was always so patient and answered my questions in a prompt manner. I think I must have emailed them at least 10 times before my appointment and each time, I received a response.
Upon pulling up to the shop, I was already in love with it as it is nestled in a lovely neighborhood. The shop itself is a charming little craftsman home, making it super cozy! My bridesmaids and I were greeted with smiles and offered water/​champagne. We were given our own private room, which was so wonderful because it made the experience much more comfortable. The downstairs room was bright with natural light, airy and with great décor: a giant mirror and a wooden pedestal. The music in the background was also a lovely touch. Prior to this appointment, my only other experience with dress shopping was at Lovely Bride in Los Angeles, which did not compare at all with The Dress Theory since they do not have private rooms, nor did they make us feel at home the way that The Dress Theory did.
I knew that I wanted an Anna Campbell design, hence why i scheduled my appointment during the trunk show. I walked in knowing exactly which dresses I wanted to try on. Rhiannon, my consultant, was warm, friendly, made me feel so comfortable and most importantly, she was so patient! She offered great feedback and was just a dream to work with. All the staff there were great, they made me feel like a million bucks which is exactly the kind of experience I wanted to have. I’m so happy to have found my dream dress here! The entire experience was amazing, thanks so much Dress Theory!

Found this place on Unilocal and it absolutely lived up to the 5 star rating. I brought my best friend who requested a «boutique» shop. The had a last minute opening. Which ended up being great for my best friend and the shop because she found the perfect dress.
I booked a couple appointments that day. The previous appointment was at a big retail bridal shop where you share the experience with 100 other people. I had no idea what a different expireince it would be selecting a boutique bridal shop. The lay out was so amazing. They had private rooms, and it was really tastefully decorated. It had great lighting, it was clean, and the dress selection was amazing!!!
I completely forget the name of the girl helping us. She was so sweet. She actually was a pretty amazing «consultant.» It definitely seemed like she helped guide my best friend into the perfect gown. After trying on dozens of dresses that day, she ended up purchasing the most perfect one. I was initially a little shocked at the price, it was more than double what she wanted to spend. But I probably took 200 pictures that day between all the places we tried stuff on at, and that dress was the most memorable and beautiful. The bride even texted me days later still gushing about the dress. Going back through the photos, I 100% agree. I don’t think we would have found a more perfect dress for her!
Thank you! Thank you! Thank you! It was a great experience and a dress more beautiful than I could have imagined for my best friend.
Note: I wish they would tell you they lock the front door when you make an appt… The place was empty and locked. I assumed they mixed up our appointment, I had a small heart attack inside, and we almost left.

My experience at The Dress Theory was nothing short of AMAZING!
I felt taken cared of from the moment I walked in. The way they treat their brides is very hospitable and very professional.
I really appreciate the privacy they give each of their brides, by giving them their own room. We had our own private dressing room where my family could sit down and enjoy the whole experience as well.
My consultant, Gianna, really made the whole experience. If you go, request Gianna! She was amazing! She gave me her undivided attention and made me feel really special. She had so many great ideas and tips on how you could style the dress to match your own personal style and how you could do something different for the ceremony versus the reception to make it more unique!
There are nothing but good things to say about The Dress Theory! As dress shopping could be a stressful experience, they really blew me away and exceeded my expectations with the entire experience. Thank you Dress Theory!

I want to say I’m a snob but a «frugal» snob.
The dresses here are more in the $ 2,000 range and my budget was $ 1,500 max. Everything they had was definitely my style. They’re all so different and more for the contemporary modern bride.
I am in love with all the Theia gowns but given that I’m 5 feet tall, alterations would be a pain.
I was able to find the dress but I didn’t buy it from the store. I was actually able to find it used from another girl and I opted to go that direction since I couldn’t justify paying $ 1,800+ for a dress and have to deal with alterations.
I do want to say that the boutique is super cute and Gianna is really really awesome to work with. She worked with my budget and was very accommodating.

My first stop in my pursuit in wedding dress shopping. I brought along my mom, my aunt, my cousin and her daughter. We were welcomed into the little boutique and were introduced to a couple of ladies to help us.
I communicated what I wanted to the ladies as well as to show them pics of the kind of dress I was searching for. We all started rummaging through the 3 racks in their «living room». We picked out about 6 dresses to try.
We were led to a room upstairs and the room was adequately sized for our group. I love how there’s a little fitting room inside the «bedroom» and there was seats for guests to sit while changing. I didn’t have a pedestal to stand on, which was a bit disappointing when I came out to model the dress. We were offered water or champagne and they popped open a bottle for us. DRANKS!
There were a couple dresses that I wouldn’t have considered, but looked great on. The other dresses were ehhh. Thankfully, you are able to take pics so that you remember what and who exactly you tried on.
Unfortunately, I wasn’t in love with the dresses so we left within 1 hour. (Appointments are 2 hours long.) The selection here is small and there were no dresses that were comparable to the pics I showed.
Service was great and personable. The shop is a house with super cute décor. Luckily there’s free parking and ample parking on the street. Great restaurants nearby in Mission Hills!

I just tried on dresses for my August wedding at Dress Theory and my experience was absolutely lovely. Gianna helped me out and she was very knowledgable, easy to work with and really really pleasant. Their dresses are BEAUTIFUL!!! Very reasonably priced too:)

Came here with some friends a few weeks ago and found several dresses I fell in love with! Haven’t made a final choice yet, but the the experience was wonderful and I can’t wait to come back with my mom and make a decision. They let us bring in some bubbly and the 2 women helping me were wonderful and picked out some great dresses that I wouldn’t have picked myself but were amazing. They were great about working with my budget and warned me when I tried to pick up dresses that were too pricey. No matter, I found amazing options well within (and well under!) my budget. The unique space of the house makes you feel right at home. Looking forward to coming back not just for choosing but for the fittings as well — a wonderful atmosphere all around.

Uniquely beauty with personalized service. A must shop for any bride

I came here a few weeks ago and found my dress! This bridal shop was a dream! Gianna was my bridal consultant and she was nothing short of wonderful. I felt so comfortable working with her and she very quickly picked up on my own personal style and pulled dresses I was over the moon for!
The shop is located in an adorable bungalow in Mission Hills and there are amazing details all over the boutique. If you’re looking for something a little different for your wedding dress, you MUST look here. I went to a couple other boutiques in SD and none of them had the types of gowns you’ll find at The Dress Theory. It’s truly something you must check out.
Thank you so much to Gianna and team for making me feel so beautiful!

I can’t even begin to describe how amazing this bridal shop is. It is owned and operated by two sisters, Summer and Camille, and both are just as lovely and sweet as the dresses that they carry. This is not your typical bridal shop. Trust me– I’ve been to just about all of the ones within San Diego County, (and then some). This shop was actually where I started my dress shopping and I just kept coming back to it (in my mind). The other shops just don’t compare. Basically, it’s a house that they have converted into a shop so automatically, you feel more ‘at home’ and at ease when shopping for something as important as your wedding dress for the big day.
Secondly, the dresses that they carry are not your typical wedding gowns. I was looking for something more unique and not so «bridey». I’m going for more of the boho, flowy-​look and didn’t want to feel stuffy or flashy on my day. Examples of designers that they carry are: Sarah Seven, Claire Pettibone, Theia, and much more. Amazing selection. You will not be disappointed if this is the look you are going for.
Last, but not least, the service and attention given, is superb. Like I had previously stated, this was the first shop I went to. I felt like I had to keep looking just so I didn’t experience buyer’s remorse by buying a dress after only looking at one shop. I went to other shops within two months, but my mind just kept going back to this shop and this one dress that I had tried on. I had to go back and said «YES» to ‘the’ dress! And so I did, and this is definitely the last shop I will ever go to (for myself anyway). I am so pleased with my purchase and can’t wait to finally have my dress! I just wanna live in it. Haha! But on a serious note, if you are in the market for a wedding dress and are looking for that unique look, go here. You will not be disappointed. You’re welcome ;)