La Sirena Silver

Very sweet lady tends the store. Interesting collection of jewelry. Small but well worth a stop mostly Mexican and Native American works. Affordable, too

Stopped in on a recent trip to San Diego. I’m a jewelry addict and I’m always looking for new pieces. I saw several items that caught my eye but only ended up buying a ring because the sales clerk made it so uncomfortable to shop. She was rude, sullen, argumentative and just plain miserable. Not the person I would leave in charge of my shop.

This cute little store, located in the front of the Old Town Market, would be easy to miss if you weren’t looking for it. I’ve seen this store in passing, but I’m so glad we had the time to really shop here this last weekend.
Full of pretty silver and Native American inspired jewelry, we had fun looking at all the items this store had. My son picked out a beautiful Opalite and sterling silver heart necklace for me. We also found an Abalone shell necklace with 3 tiny hearts for a friend. Both items are really cute! We also found sterling silver rings with gemstones (like rose quartz) and some beautiful turquoise bracelets and necklaces.
The customer service was wonderful here. The salesperson was so friendly and helpful. When we wanted to find a nice necklace for my son’s teacher, she helped us find what we needed right away. When she was ringing up our items, we asked her tons of questions about Old Town. She gave us some fun facts about Old Town’s history and also told us about some places we needed to visit while we were here.
While there are several other stores that sell jewelry in Old Town, this store has wonderful jewelry at reasonable prices. The service was great here as well. This little shop is a fun stop while shopping in Old Town, San Diego!

Cute little shop with lots of silver and turquoise jewelry (however, if you’re looking for something genuine, make sure you know what you’re buying as they sell items that are dyed howlite). The day I went, they were having a 50% off sale on Native American jewelry.

I got an absolutely stunning amethyst and turquoise opal ring here and get daily compliments on it. I’m not really into Old Town but this store is worth a look.
peace, love, and good booze ~ chase

Great store if you love silver jewelry (like I do!) :)
I got some super cute tiny purple stone earrings, and look forward to looking for more silver earrings & other jewelry in the future. This store will be great for holiday shopping as well! The woman we talked to in the store was very friendly and chatty, and I loved her demeanor. Great place! We’ll be back :)