Tower Liquor

They have the basic alcoholic’s staples, and at a reasonable price.
The beer selection isn’t wonderful, but they carry a lot of types I like (Pabst, Rogue Dead Guy, Angry Orchard, Scrimshaw, to name a few), and in harder to find sizes. You can’t buy a 32 or 40 oz beer anywhere anymore — but Tower has them.
They have a decent selection of booze and you can normally find them at the price that is considered the «sale price» at most grocery stores. They also have a decent selection of wine and those silly pre-​mixed mix drinks that come in little cans and bottles. Those are admittedly fun sometimes for BBQs or going to the beach.
The parking lot sucks and you can encounter an interesting crowd here, but the employees are super nice and helpful, and always offer to carry my box of booze out to my car for me. Yes, my box of booze — you read that correctly.
Great quick stop for when you want something different and affordable and don’t want to haul your cookies out to BevMo or Total Wine.

The selection of beers isn’t that great and the staff wasn’t very helpful. They didn’t even offer me a bag for what I did purchase, and when I did ask about a beer I was looking for, I got a very short answer without any additional help or advice even though they do deal with the distributor I was interested in. They didn’t even seem to know what beer I was talking about, so I’d rather spend my time at a more informed business.

This place deserves 5 stars for stocking my beloved Peach Andre. Parking is kind of a pain, but you are guaranteed to be entertained by the folks working the cash register. Usually they are interested in finding out what parties in the area i am taking my newly purchased liquor to. i appreciate the fact that all of the reach-​in coolers are numbered, so if you were to inquire as to the location of the yellow Go Girl, the staff can just direct you to «fridge numba seven, ma’am.» No extra charge for using credit/​debit cards.

Have been here a couple times due to the fact it’s right down the street from my friend’s place. Good selection and the prices are good. Only problem I’ve ever had is when they are out of stock with an item they say come back Tuesday… funny thing is it was a Tuesday when I was told that… lol. Oh and sometimes the parking lot gets a little full which makes it a chore to get in and out.
Major score is last night I walked by the ice cream cooler and they had It’s It Ice Cream Sandwich sitting there… haven’t had one of these in years and I enjoyed every bite.

Pretty good selection of liquor, and the prices are not exhorbitant… it’s more expensive than BevMo, but you didn’t have to drive to BevMo. This place will work in a pinch for party re-​stockin g, and even to stop off for a mid-​range bottle of wine on your way to a dinner party.
Caveat: Do not listen to the proprietors’ stories about the best liquor. I went in there in a pinch with a friend who works as the alcohol sales guy for the Robb Report (that luxury magazine — his fault for being in my small town in a hurry to get booze :) and the guys behind the counter were making ridiculous assertions and telling completely fabricated stories about the best tequila, vodka, etc… I was a little embarassed.

I love this place because my family used to own it, so I worked here pretty much my entire life. Granted, it was much better before we sold it in 2005 since we had a better selection that catered to older customers in the Downtown Sac and Land Park Area, but I’m just biased like that.
Nevertheless, the family who owns it now is great and works hard to meet the needs of their current customers. Plus, everytime I go here, I get treated really well by the cashiers (sometimes my mom who works here on Fridays and Saturdays due to boredom from retirement!) hahaha
Go here and support local family businesses! :)

These guys are great! Maybe its not a good thing, but they know me and all of my friends by name, and that just warms my heart. They have a fantastic selection of wine, often with better labels and prices than nearby grocery stores. Also, consistency, consistency, consistency; they are always fully stocked with wine. It appears as though whoever does the purchasing actually cares what the wine tastes like because I have come home with several unknown labeled bottles of cab or pinot that were very reasonably priced that were delish. Not exactly on my list of expectations for a liquor store.
Gotta love these guys… you always laugh about something when you’re there, and you leave with what you came for. A+!

The BEST in SAC TOWN!

When you’re freshly back in Sacramento after a month or so of SoCal or east coast family craziness and you stop in Tower Liquor to stock up on, well, all things booze, and you grab three bottles of nice on-​sale wine; an 18-​pack of bud light in a can, four tall-​boy Cheladas, and the largest bottle of Skyy Vodka that they carry, and the guy behind the counter looks at you and says, with a twinkle in his eye, «Are you SURE you got everything you need?» it makes me happy to be back home, yes it does.
Great selection of wine at affordable prices — we stock up for parties here — and their vodka prices are cheaper than anywhere else in the vicinity of Broadway. Also, they must have discovered some crazy new crackhead repellant because this is the only mini-​mart-​style place on Broadway where I don’t get hassled by some weird dude who either shouts gibberish at me or tries to lurchingly follow me home.
I’m still not sure if they charge me to use my debit card. Does anyone else know offhand?

I love this place. Have been coming here for the past year and a half that I’ve moved in the neighborhood. I go here at least once a week… lately, twice… with the bf…3 nights a week. Haha… anyway, away from the silly stuff… we’re regulars. They love their customers! And I appreciate that. =)

I was here last night and this guy came in who was, no shit, the spitting image of Cedric the Entertainer in Barbershop and asked the counter guy «What’s your cheapest 40?» and, after hearing that all of them were three dollars (weird) looked down at his 4 year-​old and then back to the counter guy to ask «What’s your cheapest 32?»
God, I love you, Broadway.

A great place to get your liquor (or porn) needs met. A decent selection of club drinks, beer, liquor and juices to mix with it. The fella behind the counter was very nice, he’s a Scorpio like me. The prices were decent as well. They even had fresh limes (and the lime shaped bottle lime juice too) so my vodka cran could be spritzed up when we got to our river destination.
I said porn earlier, because I saw quite a few mags behind a make shift cardboard wall that was definitely hiding nono’s or yesyes’s whichever you prefer, and there are some naughty videos in there too.