Niello BMW

I recently purchased my BMW 528i at Niello BMW. My entire experience was outstanding. I emailed Mark Cornell asking for photos of a vehicle that had just arrived. Within minutes Uriel Gonzalez sent me multiple photos of the car. I arranged a time with Uriel to come see the car. When I arrived I was introduced to Mark Cornell and Uriel. Both were very professional, courteous and honest. Uriel had the car ready for a test drive immediately. Uriel knew every option, function and detail about the vehicle and all other BMW’s as well. I was interested in 2 vehicles so I was able to park them side by side and compare. There was no pressure on time nor typical sales pressure. It was all about learning the options and differences between the 2 vehicles. I chose a vehicle and went inside to discuss the finances with Mark. He was upfront, honest, professional and everything was transparent. No hidden cost or sales tactics. It was an absolute pleasurable experience buying my car. I could not be happier with my car or the overall car buying experience.
Niello BMW started a «BMW Genius» program. Uriel is one of the «Geniuses» I think the program is excellent and other BMW dealers should learn and try to duplicate this program.
Thank you Mark and Uriel!
I completed all the paperwork with AJ. He was also very personable and professional.
Niello BMW has great employees which really sets them apart from other dealers.
Mark Miller

Worst service ever! Brought my car in because it would not start. After a costly diagnostic of 87.50 they told me it was the battery for which they wanted to charge me 1,100. Not to mention I got the battery replaced and they were wrong, it ended up being the alternator. Thanks for nothing.

Buying a BMW was always a dream of mine and with the help of Mark and Brandon it was a dream come true! First of all, bravo to our BMW Genius Brandon who went through everything about the car with us and made me feel comfortable with the car even before I purchased it. Mark was honest and transparent about the whole process, the price was fair from the beginning and the finance terms were what we were looking for. The process was fun and simple and we were able to make a deal quickly without all of the agonizing back and forth of the buying process. Mark was so considerate that he brought the car up to Sacramento from Elk Grove because it was closer and more convenient for us and when the process was taking longer than expected even bought us lunch! They exceeded all of my expectations without exception. As a customer I would absolutely recommend Niello BMW to anyone.

My wife and I went in to Niello BMW to look at the new 4 series and we were greeted by Kaylan, a BMW Product Genius. Basically she’s a non sales team member who’s there to take us on test drives and answer all of our questions with no pressure and that’s exactly what she did.
She walked us through their vast selection pointing out differences between the models and showing us an M package car versus a non M package. We decided to test drive a 535 instead of a 435. During our test drive she was very friendly and answered everything we had to ask. It was a great way to car shop.
After the test drive we then talked numbers with Joseph on of the salesman. He too was very pleasant and helpful. He showed us all of the costs and made recommendations on buying versus leasing. At the end it was a little bit more then we were ready to spend, so we decided to wait on our purchase. Joseph was extremely patient, gave us space to make a decision and didn’t make us feel guilty.
I truly appreciate their customer service and non pressure sales. Definitely ask for Kaylan and Joe if you ever go to Niello for a BMW.

Attention anybody shopping for a BMW: THIS IS THE PLACE TO BUY. I am in the South Bay and would not hesitate to recommend anyone in this area to make the drive, or in my case, have the car delivered.
From the first moment I was interested in the car (2013 335i M-​Sport Sedan), which I was already apprehensive about purchasing due to the incredibly ATROCIOUS way I was treated by BMW of Fremont and Stevens Creek BMW, Mark Cornell was an incredible help. Never did I imagine I would have such responsiveness, professionalism, timely, and detail-​oriented responses from any type of Company, let along a car dealership! Mark was always quick to answer any and all of my questions (that in itself isn’t easy), and I can’t thank him enough for his dedication and service through the entire process. The car exceeded my expectations in terms of condition, and he even took the time to ensure the car was perfect for me, and it is!
I got an incredible deal on the car, great financing, and was treated with respect throughout the entire process. Mark even had the car delivered at no charge, no strings attached. If I didn’t like the car, he would have his drivers turn around and head home. That didn’t happen, as the car looks and smells brand new (it is a CPO vehicle). They even let me test drive for a good amount of time on real roads (no down the block drive), and after my inspection, I purchased the vehicle, and have absolutely no regrets.
Mark took the time to explain every detail until I fully understood, and did it in a courteous manner with a great attitude as well. I couldn’t have asked for a better buying experience. Even after the deal was completed, Mark still answered all of my questions and concerns, even when he didn’t need to, and that shows dedication and customer service like I’ve never experienced before.
I want to take the time to personally thank Mark and your entire team, from the assistants to the drivers that delivered the car, for a truly exceptional experience with your Company.
I had been researching this car for a long, long, long time and had been to many BMW dealerships. This place blew them all out of the water (especially Stevens Creek BMW).
Highly recommended: A+!

I think of myself as an accidental BMW buyer. I never really considered a BMW, but I wanted a small rag top convertible that would accommodate my knee brace. We stopped by to look at the 2 Series convertibles and Brittan was very helpful in showing us the two options available. She was very friendly and knowledgeable, which was helpful since we were just learning about BMW cars.
We had very specific wants and Justin went out of his way to secure a car for us from the Bay Area. Our transaction was easy and quick (thank you, AJ). Brittan delivered the car to us, showing us how to use the technology and setting up our preferences.
It was a great experience! We love our car! There’s nothing better than a three-​pedal rag top.

Recently purchased a CPO from this place. I initially thought that since I am purchasing a used car that I would get a second grade customer service, but I was definitely wrong! Mark Cornell did an awesome job of making me feel as important as if I’m buying a $ 100K car!
I was impressed on how organized he is. I connected with him Thursday night and I let him know that I will be coming in Sunday at 11 in the morning. When I came in, he not only had the documents ready, but he also had the updated Carfax and other documents that he ran that same morning. When I came in, he was already dealing with a customer, and he also mentioned that he had another customer after me. I was pretty amazed that he took the time to run updated documents regardless of how busy he is. Mark is an asset to this dealership! I would buy from this dealership again because of Mark!
This dealership also had the best price I found — which made the drive from the East Bay worth it!

First class sales and service. I have been a customer of Niello BMW for several years and have nothing but good things to say. Mike in parts is always helpful and good to talk with about BMW motorcycles. Kevin in service is exceptional. Most recently I purchased my 328i off of lease from Gary. I was extremely happy with the sales and finance process. The general manager Adam is a top shelf leader and it shows in his staff. Well done.

The Parts Department is great to work with. Allen was a HUGE help in finding a very difficult part for my BMW. He is even shipping the part to me. I could not be happier. They run a wonderful business, I can not thank them enough.

Awesome 5 Star Service! White glove treatment and high customer service commitment. My wife and I were treated with Royal and Awesome service. We left feeling like we got the very best deal possible.
Would recommend this BMW dealership to all my friends and family. My new 2016 X6 was delivered with the best of care and quality.

I found Niello BMW looking for a used Subaru. I drove up from Napa and traded my old Subaru for a newer one. The people there were friendly and professional. It did take quite a long time to get it all done with lots of waiting around mixed in, but in the end I got the car that I was looking for.

Just picked up my 2013 M5! Mark was incredible! He came in on his day off to sell me my car. The whole staff is very professional. I would definitely recommend this dealership to anyone!

I just buy a $ 50 front emblem for my car and NOBODY at the dealership knows how to put it on? They say come back Monday and maybe someone then will know how. WTF? Really?
This was my first experience with this dealership. Not a good start folks.

Looked on Unilocal to find a service facility for my 2007 X-​5.
Here’s a quote from Kathie:
Each team member was attentive and actually listened to my needs and then reacted by providing me with alternatives that exceeded my expectations
Good for you Kathie, here’s what happen to me dealing with «team» members. Called to service dept. …went to voice mail… called back and put on hold again to service dept. But ended up at Sales… the called got dropped getting back to service… called again… went to service that said lights were a parts problem… parts guy say headlight lenses new are1100 $ apiece or a restoration kit for like 50 $ your choice… WOW… Where’s the team? Is my X-​5 different than what the team works on. bottom line… Very disappointed…

I want to give a big kudos to service consultant Kathleen.
I went to BMW of Roseville and they turned me away for an oil change saying that they had cars they still needed to service since early this morning. I unfortunately could not wait. I called Niello BMW Of Sacramento and I spoke with Kathleen. She told me that she as well had cars that needed to be serviced but if I was willing to wait it will be ready by 5pm. I was okay with it. I needed this oil change bad and It is really hard for me to get in during the week since I work full-​time. So I drove down there and she was quick to get my car in and ready for it to be placed in line.
A few months ago, I didn’t have a good experience with another service advisor (whose name I do not recall) but I needed a quote on my breaks and it came out to $ 1200 (just the front brakes) and he made it seem like sorry, you got a Euro car, you pay the price and was not willing to help me at all.
But, Kathleen made my experience at that dealership a mind changer!
Thank you!

I purchased my first BMW here last Saturday and had a very pleasant experience. I worked with Mark Cornell and he took great care of me. He gave me a great deal and was patient as I was deciding between three cars. Brandon was my Genuis and was very knowledgeable during the test drive. There was a miscommunication about an included feature in the car but that was taken care of right away by the Sales Manager Justin. Overall great experience and I will be returning in the future for my next BMW.

Forget the Automall mentality — GO TO NIELLO BMW!!!
Thanks to Mark Cornell and Jesse Cardenas, I am driving the car I wanted — not the car they were selling! Took delivery of my 320i with the Sport Package and couldn’t be happier.
Mark made the sale happen without a hitch and was great throughout the process. My wife commented on how nice his voicemail messages were! He worked patiently and NEVER put any salesman pressure on me.
Jesse is the TECH Guru who explained the ins and outs of the tech of the car. He made it fun for my boys who were with me when we picked it up.
Finance was awesome. I never felt any pressure and I felt great after we completed the deal — not the usual sick feeling after buying.
I went to other dealerships in the Bay Area and they said I could not get the configuration I wanted. Take 5 minutes and check — I bought it from Niello.
Highly recommended, will be a lifer!!!

I have been a BMW owner for 15 years, and historically my visits to Niello for service has been nothing short of exceptional.
However this last time was for a new car. which I swore would NOT be a BMW but a Lexus. But after much research and many comparisons I found my way back to BMW, to this dealership.
After I completed my research, I settled on a BMW, the X5 series. Not only did the car have everything I wanted. it was the service and the interaction with the team there that really differentiated the experience and set them apart.
The BMW team from Sales Manager, to actual Sales team member, to the car genius and even the finance department was second to none– this team (and I say team because they truly worked together to enhance my experience) did everything in their power to actually «earn my business».
Each team member was attentive and actually listened to my needs and then reacted by providing me with vehicle alternatives that actually exceeded my expectations. A no pressure customer focused experience… aimed at ensuring my needs were met. They went above and beyond to find the exact car I wanted and delivered it in short order!
Well done Niello team… it was an absolute pleasure working with you.

C-​R-​O-​O-​K-​S
I had to spell it out. Do not come here. We bought an extended warrantee on a 5-​series a few years ago, and when time came up for maintenance, they said that we bought the parts replacement warranty. Who the hell does that? Who buys a part replacement warranty without the extended maintenance warranty. A parts warranty may or may not be used, an extended warrantee it is most definitely going to be used. So they screwed us out of $ 2,000.
A more recent example: we drove our car into their facility for some upkeep, they kept our car there for 2 weeks. And then they said that our starter broke and they need $ 1000 to fix it. That’s right we drove it there, it broke there and they want us to pay to get it fixed. Mind you that we’ve never had trouble with the starter before. And then, when we asked to see the starter, they wouldn’t allow us to take it unless we pay for some kind of restocking fee which. They wouldn’t even let us look at it to make sure that our starter was even broken. So there goes another $ 1,000. If you like getting screwed over go to Neiko BMW because that’s all they are good at.
Do not be fooled by their upscale décor. These are your average run-​of-​the-​mill ghetto mechanics that scam you out of your money.
They’re a bunch of crooks.

While I’ve been searching dealerships for a used BMW to buy, I avoided BMW dealers because I always assumed their prices would be higher than competitors, especially for a Certified Pre-​Owned BMW. «Of course I’m going to pay $ 5,000 more from a BMW dealer!» and skipped them for the next dealer that had a comparable model I’d been looking for…
When I found the car I’d been looking for that was in my price-​range (for a very competitive price, too), you can imagine my surprise when I saw it was from Niello BMW. I talked with their Internet & Fleet Manager Mark Cornell and checked this sweet ride out in person. From the get-​go, Mark was friendly & personable and gave great attention to me. He never really «sold» the car, he let it sell itself, while explaining the features and value of the BMW brand.
He gave me a really great deal for my new car, walked me through the financing process with such ease and honestly gave me the hands-​down BEST car-​buying experience I’ve had so far. I got the exact car I was looking for, for a great price, from a great guy. And when it’s time for me to get my 2^nd BMW, it will absolutely be from Mark Cornell & Niello BMW!