First Choice Emergency Room

Be warned. This is a business that ultimately only cares about making a buck. And you will pay OUT THE NOSE. Make sure that if you walk in the door that the issue cannot wait for your doctor or an urgent care facility (9:30−9:30). You will pay close to 5k for walking through the door. And no, when you present your insurance card they will not tell you that they are out of network.
My husband was stricken with violent diarrhea and uncontrollable vomiting at 3am. By 430 I knew we had to do something or I would have to call an ambulance. I took him to First Choice and it was clear that everyone in the building was dead asleep. We got into a room and a «nurse» came in with no introduction, no discussion about what she was doing. Actually she didn’t utter a word. The doctor was fine but my husband was suffering from food poisoning, a stomach virus or similar that involved hydration and medication to get it under control. Instead we got a $ 14 000 bill with a $ 10k insurance adjustment, $ 1500 of it paid by insurance and $ 1000 being our responsibility. We requested an itemized bill and were charged for services not rendered.
Again, BE WARNED! Know ahead of time which faculty in your area is the best place to go according to your needs and insurance coverage. Forewarned is forearmed.

This ER is the best in the area and beyond! The staff was overly nice and very helpful. They truly cared about what the problem was with me. They were extremely efficient and professional. I would go back here 100%. The ER across the street (oakbend) was terrible. The nurses were rough and rude and not nice at all. I would recommend this place over any other ER place. The nurse was amazingly nice and gentle. Awesome doctor as well.

The entire staff went above and beyond to care for our needs! Leaving with peace of mind has no price tag!!! Thank you to the receptionist, nurse and dr pearsall. Toni C.

OMG!!! These people are crooks. Cost me almost 2 grand for a band aid and a Vicodin. They juiced my insurance company also. When i spoke with the billing department the girl even laughed at how much the bill was and reduced it for me. So I paid it and then I kept receiving bills from them but now its for the Dr, not the facility they told me, and it wasn’t included. So I cut them a check and am now posting about my experience so future clients can know whats in store for them

Please don’t use this ER. We went recently for an emergency for my son for an injury and bleeding. by the time we reached ER the bleeding was completely stopped. It was after 9 pm so, we don’t have any other options and want to check if things are ok with a doc. They checked the cut and told no need of any switches and provided drinks to my son, after few weeks of this incident we received a bill of more than $ 1000 for ER and $ 100 for doctor, our insurance covered only $ 300. The charges seems to me not justifiable in any means and this place just a day light robbery in the name of ER.
Please use any other ER but not this one ! — we are currently calling the billing dept to see if any reduction can made :(

We had a great experience! Walked in and got seen right away! Very friendly staff! :)

Wow. This place costs a freaking fortune! Total rip off! Once I got my insurance bill I was charged a $ 4,950 Facility Fee just to walk in the door here — you’ve been warned.
I had a simple procedure I needed done on a Sunday before a business trip the next day so I picked this place as it appeared similar to the other many urgent care clinics nearby. After being admitted I noticed their fancy equipment in the back and was impressed with the facility and the treatment I was given — all great and no complaints there.
I have pretty great insurance once my deductible is met. A few months later I get two bills for my part of the deductible. My overall procedure cost $ 7,600 combined. I’ve had a similar procedure done at an urgent care twice, once for $ 800 and another time for $ 1,200.
After fighting with my insurance over the charges — they paid all but my $ 1,200 deductible I was sent to collections. I called and spoke with a great billing contact who gave me a break — she was very nice but still my 90 min procedure cost over $ 7,200.
They need to be upfront with their charges, their charges are totally outrageous. I’d love to know if the positive Unilocal reviews were after patients were billed…

Friendly staff ready to help in anyway they can.

I wouldn’t come back here if my life depended on it. Their charges are outrageous and I have a pretty good insurance. It will hurt more after you come out of this place. Trust me, find somewhere else to go if you appreciate your hard earned money because they will try to get all of it. Not even big hospital emergency rooms charge like this place does. I’m sure the only positive reviews are from their own employees and family.

The facility was great– brand new and modern, cute pediatric room with fun murals and whatnot. The staff is what I felt was lacking. The two male nurses assisting us were not necessarily rude, just very impersonable. The Dr. Alloju was even more unpleasant. He did seem knowledgeable, but unfriendly. I guess customer service isn’t important when you’re an ER doctor? *shrugs*
On the plus side, the woman at the front desk was very sweet, so maybe there’s hope for their staff yet!

Great service today at First Choice ER Richmond. They took me in quickly and were very pleasant and friendly. Their facility is organized, clean and has state of the art equipment. Very nice 24 hour offering in the community for those that need assistance but may not want to go to the hospital.

Do not go here if you can avoid it. I paid my $ 150 ER co-​pay. I thought that would be the end of it. They over charge insurance companies and you will get a surprise bill in the mail with ridiculous fees. Not only on the First Choice side but also on the doctor’s side. If you can wait to go to an urgent care facility when they open it will be worth it. You’ll save hundreds, if not thousands of dollars.

Brought my 9 year old in for dehydration after an illness. Everyone there was very attentive and caring. They went above and beyond for caring for my daughter!!! I was very comfortable bringing my child there and if I ever need any other emergency services I will come back!

My heart rate was extremely high and I had to go to FC. There wasn’t a wait time. The nurse saw that i was having a hard time holding my husband and trying to walk and she immediately got a wheel chair for me. The service was great and they worked really hard to reassure me of the steps being taken to decrease my heart rate. I hope to never need them again, but if I need to go to the ER, FC will be my first choice. Thank you to the doctor and nurses.

In a rare series of events, both my mom got injured and I got injured all within one week period. We wanted to get checked out somewhere close to home, so we tried FCER. We were pleasantly surprised. We didn’t wait at all, and were treated very nicely. Not to mention the yummy lollipops and goodies we were given after we were discharged. Thanks FCER for helping us! We hope not to need you again anytime soon, but if we end up needing medical attention we know where to go!

We had to take my Mom to First Choice on Saturday evening. This place was extremely professional and very clean. The doctor ran a catscan and we found out why she was in such pain. I would strongly recommend taking your family and or friends to First Choice.