Fly Shop

Great shop. Just got an order in the mail. One item I’d ordered was out of stock, so they threw in a nail knot tying device just for kicks. Didn’t have to do that. Appreciate them taking the extra step. My tying gear came quickly! Also – their tying hooks are fantastic and far less expensive than comparable brands. Kudos guys.

I and my fishing buddies have been coming to The Fly Shop for many years. We have fished their private waters as well as used their guide service. Our last trip was with guides floating the Trinity River and it was not a good experience.
We stayed at Indian Creek Lodge with many other fishermen and they and their guides all headed downriver because the lack of rain prevented large numbers of Steelhead from getting up River. The owners of Indian Creek Lodge told us that lots of fish were being caught downriver. Our two guides explained that it would be really crowded downriver and so they took us upriver. They were right, it was not crowded upriver. We were the only ones fishing the section they chose and it was a nice float with no fish.
We were at a loss to understand why they took us only a few miles upriver from the lodge when everyone else went downriver. We surmised that maybe they wanted to save on gas since they would be paid where ever they took us.
I called Nick at the Fly Shop and told him we were not happy with our experience. His reply was that he was sorry we did not catch fish. He also stated that fishing for steelhead is not a numbers game and you are lucky to catch a fish. Finally he said that their guides did their best.
All of this was a fine explanation, but it really did not address why we fished upriver so near the lodge, when everyone else fished downriver. We paid for guides and the expectation is always that the guides will try to put you over the fish. With these guides, for whatever reason, we did not feel that they tried to put us over fish.
The Fly Shop simply came up short and our only conclusion is that we chose poorly.
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We came in just before closing time on a Saturday to get geared up for a trip we had booked on the McCloud. The staff was very helpful, knowledgable and courteous. They stayed late with no complaints. Our guided trip with Brian was everything that I had dreamed of. Brian was very helpful. He spent some time instructing me on a couple of casting techniques that I did know. My wife is a novice so Brian spent most of the day instructing her and put her on some beautiful fish. Having never fished the McCloud before I am happy that we chose to book a guide. We had booked a drift on the Lower Sac. but I had to return home so my father took my place. My dad is 92 and had never fly fished before. Brian had him catching fish really quick considering his lack of experience. My wife and father had another excellent trip and Dad caught some beautiful fish. I highly recommend The Fly Shop’s guide service and we will definitely book with them again.

The Fly Shop is absolutely the best. The staff is truly knowledgeable and (though
I hate to post this because availability is limited and the grandchildren want to go again next year) the Family and Kids Fly Camps are top notch. The staff that Kara has assembled is the best in their field and amazing with children. As an example,
we (granddaughter and I) returned from Family Camp last week. There was a boy there from the Silicon valley who wanted to go home the first night… he missed his xbox (no joke). By the end of the week he was talking about becoming a counselor. The counselors/​guides are passionate about teaching children. Another parent and
I said the kids went to school for a week, they just didn’t realize it. The sessions on entomology are stellar and Ben, Zack, and the others are well educated in their fields and passionate about fishing/​bugs (after meeting them finally understand my
grandson’s passion).
This week our grandson and husband were to go to camp, however, the fires precluded that… so the Fly Shop arranged a guided Sacramento River trip. Matt, their guide, was incredible and patient. Taught our grandson about casting/​fishing, then took him fishing. Both caught «big ones.»
My hairdresser has traveled throughout the world with the Fly Shop and every time
I visited him (he has now retired) he simply gushed with how great the trips were… don’t hesitate, go.

A remarkable experience. Selected a couple of flies (was never rendered assistance), and confronted by a condescending clerk with a hint of snobbery. If you could see the thought bubble over his head it said, «Leave and don’t come back.» Was not outright rudeness but subtle; standoffishness, obvious vagueness when asked about certain waters, pretentious and ill mannered. Lastly, I (a veteran) was going fishing with an active duty friend who needed to renew his license. They refused to do it. My favorite fly shops are fish first in east bay and ted fay’s — great service and good people. Flyfishing since 1987.

Let me say the customer service was good. They were helpful and had a good selection of flies and gear. Probably the best I’ve seen in Nor Cal. I bought a new Nautilus reel for around $ 700 plus another $ 100 in Simms gear. At the register the associate said I should try a rubble legs so I said yes. He then grabs the flies and charges me for them. Sure they are running a business but I just spent $ 800 and he charges me for the flies he suggests. I’ve been fishing for years and any other shop in Oregon or MT would have given those to me. It really rubbed me the wrong way. I just bought my 8 weight Nautilus reel from Rivers Edge and they gave me half off my line. That’s how you take care of a customer. Being my first time on the river I asked for somewhere I could go away from the crowds so they walked over to the fly stand and handed me a photo copy. Keep in mind this probably has been photo copied about 10 million times, not an isolated place to fish. Take a trip back 6 months back I also contacted them regarding a guided trip and did not hear back for over a week. Followed up again and basically said they were so busy they didn’t have time to get back to me. Just feels very pretentious. I will only go back for flies if I have to, all my gear will be bought from Rivers Edge who appreciates my business.

My cousin and I have been talking about a guided trip for quite some time. This time when we got our catologe from The Fly Shop, we got on the phone with each other and said this is it! We booked a trip on the lower Sacramento on April 12 2014. They paired us up with Ernie Dennison for a guide, and he fit us to a «T». We hooked big fish, lots of fish, beautiful fish… and will be back for more soon!

Yellow Dog is way more friendly and helpful!!!

I stopped in here with my dad on our way back from a fly fishing trip in Oregon and I was looking to purchase a new fly rod because mine broke while I was on my trip. When I walked into the fly shop I couldn’t believe how big there selection of flies were. I asked one of the staff about there shop rods and he explained the differences between them and he let me cast both of them in the parking lot. He didn’t pressure me in buying one he was very helpful and understanding that I had a low budget. I eventually bought the h20 signature rod and it has been on 2 trips to the sierras already and I have caught several trout on it. I will definetley go back to The Fly Shop when I’m in the area again !

For almost 15 years I have been stopping into the fly shop on my way up to some of my favorite fishing places in Northern California. For years, it was an enjoyable respite — an hour or so picking up flies, checking out cool new gear, chatting up the staff, browsing the books or tying stuff, and overall basking in the retail enjoyment of my life’s biggest passion.
Sadly, over the past 2 years I’ve experienced some of the newer staff having belligerent, arrogant and downright confrontational attitudes… in a fly fishing shop! C’mon Mike — is that the staff you want representing the shop you worked so hard to build?
Unfortunately (and with a heavy heart) I won’t be shopping here anymore. There are just way more options online now, and moreover, why should I have to put up with behavior like that when I am trying to enjoy something so relaxing? And when I am the customer… and a fellow fly-​fisherman?

Came in here to get our license (fly fishing in the lower Sacramento river) trip…(company team building) and the folks were friendly and helpful.
They allowed our group to take pictures of the variety of baits they had … really interesting stuff… and all the other gears they had were amazing (first time fishing for this gal) and I was just in awe.
I have new respect for the movie «A River Runs Through» — for real!

Awesome staff, awesome selection of everything you need, and awesome customer service. What more do you need to know?
I buy an awful lot of my fly tying supplies from the fly shop, and they never disappoint. They always send it to me promptly, and have been able to order me hard to find items.
I recently bought a new Sage Rod from them for my arsenal, and love it.

Went out on the 14^th of May with a reservation with Guide, Brian. Ended up spending the day catching fish every couple hours, bites every 30 or so minutes. One of the best fishing trips ever. If you’ve got the money, get a guide from here, they’ll show you a part of your own rivers you’ve never seen (or caught) before.
Brian was nice, very informative, and a bit of a drill sergeant when it came to fishing. Which was good, because how else are you going to catch them?
Anyways it was a great trip full of beautiful fish with a so-​so sandwich (prepared by holiday or one of those other grocery stores) in-​between runs. When I go back I’m asking for Brian.

Stopped here with the bf on our way up to fish the upper Sacramento and the famous hat creek. The shop has lots of staff and are eager to answer any questions you have. They even have maps you can take with you if you plan on fishing near redding area! The map sure helped when the bf wanted to locate specific section on the hot creek. overall, nice selection and great customer service! They even have a catalog available do you can shop online if you can’t get to here.

Though the prices are a little steep it is an amazing shop. The staff is incredibly knowledgeable and very helpful. You can pretty much find anything you could ever need for fly fishing. They even have classes/​workshops that show you how to tie your own flies and how to fly fish in general.
The Fly Shop is located right off of I-​5 so it is easy to find it. Another nice thing is that they offer guide services so you can fish with the pros. They will tell you the best spots to fish, the hot spots, weather, what kind of fly to use, and anything else you might want to know about a certain fishing spot anywhere in Northern California.

Was in the shop today. And even though I am a pretty experienced fly fisherman, I wasnt rigged right for the coming days on the lower sac and trinity. Guess I didnt get the memo informing me that fishing for trout on the East Walker isnt the same as fishing for steelhead on the lower sac. ;-)
To Justin and Eric’s credit, I didn’t get the youre-​an-​idiot-​fly-​shop-​guy attituede, even though I was going to nymph it vs swing it. Justin was patient as I asked questions and he taught me some great new tricks.
First day on the lower Sac was good. Upper Sac tomorrow (conditions permitting). Trinity on Saturday.
Thanks guys.

It’s amazing how much cash I can spend on some thread and elk hair tied to tiny little hooks.
If i add it all up, it would be way cheaper for me to go to the market and buy fresh fish every week. But standing in the middle of a rushing river with snow-​capped mountains looming around, waving a stick in the air is basically priceless.
The Fly Shop, right off the I-​5, is probably as valuable for their wealth of knowledge as well as for their selection of fly fishing gear.
Upon request, the shop staff will pull out the best bugs/​flies for that day, for whichever part of the river you want to fish, and draw you diagrams of tackle set ups, and mark the best spots on photocopied maps they hand out for free.
John and Jeremiah have been particularly helpful for me.
The flies are a good value, well made, and tailored for the local rivers. Some of the other gear can get pricey and so I may turn to Sports Authority or e-​tailers for some items, but some gear is priced just right. They also have complete rod/​reel set ups that my friends have bought and loved.
Their website is also very helpful and has an online catalog of gear as well as stream reports that are updated about every other week. But I often call them for stream updates.
Oh, and I also won a pair of $ 200 oakley’s here once just for signing up for their catalog!

The best fly shop I have ever visited. Great selection in the store and on line. I am not all that experienced even though I have been fly fishing for years. The staff at the Fly Shop very patiently helped me with great tips on the area, what flies to use and lots of other information.
Prices were very reasonable and I will never go back to Orvis again. I am going to sign up for some of their guided trips so I can work with the pros. I find fly fishing very relaxing but I’d like to actually start catching some fish.
Good store and I recommend it highly.
Steve Q.