Prim

Let me start by saying I have been a business owner myself for 30 years. I was so disappointed in my experience in this store and with the store owner. She was rude and a she was a bully. Please read my experience to the end.
I have visited this store three times all together. It was my observation that they did not have much merchandise, It all looked the same, and had mediocre quality, but high priced clothing. But, during my second visit I found and purchased two identical summer dresses (one in black and one in grey) just over a week ago. I needed to exchange the grey one because even though I purchased the exact same size in the black one… it was very large and did not fit me. I had tried on the black one in the store and figured I was safe purchasing the grey one without trying it on since they where the same. I was wrong. I returned to the store today to see about exchanging the grey one for a different xs since it seemed the grey was either mis marked, or a bad cut. A sweet girl that works in the store went in the back room to check to check stock. I was out of luck. So, I said I would like to return it since it did not fit. I proceeded to the front desk and was told I would be getting a store credit. I had paid cash for the dress, so I asked for a cash refund. They pointed to a very small sign on the desk that stated they only give store credit… no returns allowed. I very kindly asked if the owner could make an exception since they did not have the dress I wanted and there was nothing else in the store I liked. The owner greeted me with a scowl face and told me I should have paid attention to the policy before I made my purchase. I apologized by saying I was not told about the policy when I made the purchase and that the sign was so small that I did not notice it. She walked off and was gone for at least 10 mins while I stood there and waited. She came out from the back… called me aside from the front desk and customers and proceeded to tell me how she will give me a check for my return, but I should have known the policy and that she would make a one time exception but would «Red Flag» my customer profile in her computer. I was not sure what that meant, but by her tone of voice and the look on her face it was not good. To make a long story short… every time I tried to speak, she would cut me off and talk over me. She stated things like «she was 34 years old and runs a successful small business her way and it works». She stated that «she was not Nordstrom’s and does things different». I asked her to please calm down and no need to reprimand me as I was a new customer that just did not understand her return policy. My observation was that she was an angry, inappropriate, disrespectful 34 year old that had a lot to learn about talking to her clients. She treated me with disrespect. She might want to think twice before acting like that again because it turns out I have a friend that knows her and will report her bad behavior. Not to mention avoid shopping in her store. Such an unpleasant experience for me.

Strolling downtown and decided to pop into Prim. It’s been years since I was last there when it was under original ownership. Anyway, the store hasn’t changed in terms of the style offered. Cute clothes, but that’s it. I was in the store for about 15 minutes browsing and not one of the three employees there said a word to me. They did greet and chat with a woman that they knew who walked in after I did. Agitated that I couldn’t get at least a hello at any time the staff walked by me, I decided to just leave. I was the only customer in the store on a weekday, no excuse for poor service.

Stay away, staff is a bunch of young under paid girls that could care less about you’re style. The staff is constantly drinking and screaming around the store. I tried to buy and few things but the prices were so high, nothing was less than $ 50 dollars. Overall, stay away from this obnoxious overpriced store.

Went to the pleasanton store and thought it was so cute! :) I wished it was bigger and had more stuff! I had been following them on Instagram for a while and really wanted to visit the store! The girl working the register today was so very friendly and professional! I think this is very important at boutiques!
I ended up buying a pretty blue-​almost denim look to it faded knit shirt with lace detailing on the sleeves and a lace strip down the back! The material is thick and soft it was a bit expensive –but I usually shop at Forever 21 and I could tell the quality of this shirt was much, much higher than most items I get from there. It was well worth the money! :) I like the relaxed country, hippy, indie, earthy vibe they have! I’ll be back! So glad I finally came by! :D :D :D

Came here last week for the first time. Super cute boutique. The clothes are cute and not expensive. Their fitting rooms are adorable!

Such a lovely boutique. I enjoy supporting local businesses especially when the owner and the associates show great customer service. Mo helped me select and find the perfect size for their Articles of Society Skinny Jeans. She was incredibly friendly and had a great demeanor. I look forward to their future location in Los Gatos and will be continuing my business throughout their various locations.

I always want to like this place. I live just a short walk from Prim and each time I stop in I’m always hopeful for something that will work for me.
The store front is so cute & inviting, it always draws me in. Unfortunately the store just doesn’t ever seem to have the merchandise, or customer service that I’m hoping for. It seems like who ever is buying for this store is buying for tall, larger women and I’m just average height, size small. I’ve talked with friends who’ve had the same experience there. Also, the customer service there is sub-​par. The women working there seem to be quite pretentious and slow to help. With the experiences I’ve had at Prim, I’d rather drive 20 mins to a boutique I won’t name in Danville and easily find something that fits with help from genuine, down to earth people.

Looking for a satisfying shopping experience with really beautiful fun cloths, and helpful and genuinely friendly customer service combined with reasonable priced fantastic fashionable clothing then go here its the best place to shop in Pleasanton… I rate them a A+

I’ve never physically been to this boutique. My experience was with one of their associates and the owner over the phone. Both of them provided phenomenal customer service! I called to request a specific item but I didn’t know the name or brand of it. The only information I had was roughly what it cost, the color of it, and a general idea of the garment style. They were able to look it up through a customer’s past purchase history. Not a random customer by the way, it was a customer who I provided the name of.
The item I was looking to purchase was no longer in stock but the associate said the owner would contact me after her lunch break. They called me back 15 minutes later and told me that their Los Gatos location had one available. The fact that my request was one of the first things she handled after coming back from lunch really blew me away. I’ve never had customer service at such a high level of quality. On top of all of that she said they would transfer it to their store within one day, then ship it via priority mail to me free of shipping charges. I thought I would have to trek over to the other store so I was very relieved when she assured me that it would be a simple process to get the item without any effort on my end.
I called them not knowing that they tracked customer purchases and was hoping that there might be a small glimmer of hope that they could help me pull off a surprise gift. Now I will be able to replace this person’s favorite item that was accidentally dyed pink when her husband did the laundry :) She will be so pleasantly shocked when she opens her birthday present! Thank you Prim for being so amazing.

Prim is a very chic, very fun boutique with some really well-​made clothing. We came in during the winter time so there were a lot of sweaters, scarves, and warmer clothes. They had some great items that were really unique looking. They had some yoga clothes, too, and some accessories as well. This is a cute little shop and I am glad to see that it is doing well.

I just left because not one of the women there asked if I needed help! Seemed pretty snobby

While on tour of DT Pleasanton w Amy J who pointed out the cutest shops and boutiques on Main St we of course had to stop into Prim. The aesthetic and merchandise are easy on the eyes, it’s cute with a rustic nod, up cycled pallets, frames and dressing room lights woven into the décor. Prim is a women’s apparel boutique that carries more on trend than staples, though not to say you couldn’t find an LBD there! In the fitting room area there are also a couple sale racks with great finds like pants/​skirts from $ 15-​$ 20. I found a really cute skirt there but unfortunately this holiday season I must have had 1 too many pieces of pie so I will be back once I get my waistline a bit more under control.
Oh and the staff there is very friendly, I had left my flowers on the floor of the dressing room (from the farmers market) and when I remembered less than a minute from walking out the door they had already picked them up and put my flowers behind the counter.
I definitely will have to come back when I have a little more time!

Absolutely, love the new Prim location in downtown Los Gatos. Fantastic customer service! The owner Missy is so professional and her entire staff are always ready to help you find the perfect size. Besides, having incredibly affordable clothing they also have one of a kind jewelry which can really tie together an incredibly awesome outfit. Thanks to the Prim team, love you guys.

WOW! What a great addition to Los Gatos!
Look, if you are looking for a satisfying shopping experience with really cool, helpful and genuinely friendly customer service combined with reasonably priced, fantastic, fashionable clothing then GO HERE! The environment is A+!
In addition, everything I bought here so far has become main staples in my wardrobe. The camisoles (especially the half camisoles) are amazing! They are fitted perfectly and don’t roll up your body. Really, get one in every color. You won’t be sorry. The Stretch pants stay put and don’t roll up on you either. Super compfortable.
Everything I’ve bought, a dress, skirt, and about 5 or so tops are awesome and didn’t bust my budget. Listen, I love Anthro just as much as the next gal, but $ 100 for one item is tough sometimes. A girl’s gotta have some fine wine some time. Prim offers super cute clothing at around ¹⁄₃ to ½ the cost of other boutiques.
Addressing a quality concern, here’s a secret. Don’t throw your clothes in the dryer. Just hang it out to dry and your clothes will stay fresh and new.

This is my favorite boutique in Los Gatos :) really cute stuff. Only downside is that it is small, not a lot of stuff to browse through, and the sizes run a bit small. Better if you aren’t curvy. But definitely stop by if you are in the area. I got amazingly cute shorts I can’t wait to wear in Mexico :)

Omg… This store knocks it out of the ballpark. Every time I bring something home from here to my wife … I become a hero! Thank you for your great suggestions Emily and Elizabeth!
I truly appreciate your superb service!!!

I was super excited about this cute little boutique with such cute clothing. A few months later, $ 50 neckless just snapped in half. Clothing started to unravel. I bought 3 shirts, skinny pants, a skirt and a few pieces of jewelry. My black pants are faded and the seems are white now so I have to color them with a sharpy. My shirt began to ball up and it’s not a sweater. Tie on my shirt is frayed. I’m most bummed about the necklace though.
Well, if you are looking for something cute to wear to an event and you don’t care if you wear it again after spending $ 100, then go ahead. I’m sure you’ll look fab. But, I found this place to be WAY overpriced for the quality. I won’t shop here again. Seriously, target may have better quality and that’s not saying much.

Last month I did some last minute holiday shopping and decided to head to downtown Pleasanton for the unique shops they have. I have been inside Prim in the past but really didn’t look that hard and hadn’t been in for awhile.
I was pleasantly surprised to find so many cute, reasonably priced and unique clothing. Not only did I get a gift for someone, I purchased top for myself. I have worn it several times and I get so many compliments and people asking me where did I find it.
This is a great store for teenagers, adults and fashionista’s

DD and the girls and I were on a promenade of downtown *P* town and this place stood out from all the others! Crayons to keep the kids busy… what a blessing…
Great shop… simple lines, wonderful drape. pieces you will wear over and over. Up to size 12. Great prices!
Scarves and jewelry too. I scored an amazing costume statement necklace for 25 bucks. Love, love love!
DD got a great summer dress. Score!
Friendly, helpful staff… we will be back!!!

This is HANDS DOWN my favorite store. I can honestly say I have stopped shopping at Nordstrom for many reasons, among them selection, customer service, and the owner.
1. The Owner: Missy is AMAZING. She remembered me after one time of visiting the store, and even remembered details about my life. Shopping at Prim isn’t like going into a store — you aren’t «sold» anything. I feel like I’m hanging out with a girlfriend there. She’s HONEST. Today she told me that even though what I was wearing was cute, I didn’t need it and should wait to spend my money because more cute stuff is coming in. She welcomes my three year old son (and ANY child) into the store — she even has crayons and color books waiting in the fitting area. All moms can appreciate this!
2. Customer Service: This is a continuation of my previous comment about Missy, because she exemplifies what customer service should be. Going into Prim isn’t a transaction, is an experience. It’s hanging out, its talking if you want to talk, planning for an upcoming event, laughing, joking — and in the mean time, you end up finding some really cute clothes. Nordstrom may have good customer service, but you know they’re on commission and trying to sell you. At Prim, I don’t know if they are on commission or not, which is great, because I never feel pressured. Ever. All the girls are great at selecting, are incredibly attentive and gracious and patient no matter how many customers they’re attending to.
And their return policy is AWESOME, especially for a small boutique (not sure what «Danielle W» was talking about, their return policy is clearly stated at the register and on the receipt). I had a pair of pants that I bought over a month ago that just fit funny, so I facebooked Prim and they told me to just bring the pants in when I had the chance! They kept my store credit and as soon as I found something I wanted, they gave me the full amount I paid for the pants even though they had since gone on sale. No other boutique will accommodate you like that! Their rewards system is great, too — I love that they keep track of my points/​purchases so I don’t have to keep some punch card in my wallet — I always lose punch cards or small gift cards! I went in today and was able to buy a dress, a skirt, shorts, and a scarf for $ 18 with my rewards from the previous month! Thanks Prim!
3. Selection: Move aside BP. This store is FILLED with the cutest clothes. Everything is fashionable, but the selection is so that there is something for every style, age, shape, etc. And you cannot beat the prices — a maxi skirt for $ 28 that is Nordstrom quality? Yes please, I’ll take one in every color! The only time there isn’t a lot of clothes is when there’s an event and everyone buys EVERYTHING. This store is going to grow so fast with the customer loyalty the team is building, and the clothes just sells itself. Missy is great about immediately restocking, too, and if you like them on facebook you can see what shipments they get!
LOVE LOVE LOVE LOVE LOVE this place! I can’t take my business anywhere else after shopping at Prim now that Missy has taken over the store. I almost didn’t leave this review for fear of more people finding out about my little fashion secret… but the store deserves an honest review. Plus I can’t keep this gem to only myself, it isn’t fair to the rest of the women out there! Happy Shopping! :)