The Longfin

Shopped there for the first time today. great Fishing shop. Has everything. Staff was super nice, directed me to what I needed. Cashiers had a sense of humor. Will shop there again if I need anything.

Took my rod in to replace the cork covering. They quoted 1 – 2 weeks and $ 10 to $ 15 dollars… a week later they called back saying they don’t do cork because it would be too difficult so I agreed to let them do whatever they thought would look good. After a month we called and thy said it was not ready. Almost 2 weeks later they called and said it is ready and looks great.
I went to pick it up and waited 25 minutes even tho there were only a few customers in the store. So six weeks later and at a price of $ 30, twice what they quoted me, I got my rod… and it looked awful. Check out the pics. Never again… ever

Super knowledgeable and helpful employees. Eric and Bluefin Jim are awesome! Good people, great advice, reasonable prices. I drive 35 miles each way to their location for gear, excellent inventory and selection, I highly recommend them whether you are a novice or hard core long range fisherman. Personally, I’m hard core and extremely selective on my fishing gear, these guys are the real deal.

At first I didn’t see what the big deal was so I researched online and bought lures elsewhere for fishing and after not catching anything after my 7^th trip I decided to come into this place for advice on what I should get (& how to fish it). The employee was helpful and answered all my questions and i bought lures based off of his recommendations. I went fishing that same day and caught my first bass! I have never even caught a trout before (believe me I have tried plenty of times w powerbait). I believed myself to be super unlucky in fresh water and was prepared to strictly fish salt but thanks to longfin I have newly found confidence and will keep working to become a better angler in both salt and freshwater. Thank you Christian (I think that was your name) for your recommendation.

I don’t even live in the area any longer, but still consider it my go to shop for all of my fishing tackle needs. Friendly employees, a great selection of products and all at a reasonable price. Eric and his crew are always willing to lend a hand and share useful information to put you on the fish, keep up the good work and brush off any of the poor reviews… I guess you can’t please everyone. See you again soon guys.

This place is the best of the best. I ordered a rod and reel from them in store and they were helpful, honest, and friendly. This place has anything you would need and don’t need to go fishing. Awesome variety of things to look at. Could possibly be the best fishing shop in all of Orange County and possibly all of Southern California. I highly recommend you go and take a look for yourself.

Super Friendly and when compared to other shops, prices were lower

This is a joint review of charkbait and the longfin, as the story of each helps explain the situation.
I went to charkbait with a friend a few months ago. Being new to the area and needing a new reel, I bought a $ 200 Okuma Cedros reel from charkbait. I took the reel out for the first time a week ago. While I was fishing, the drag loosened to the point I had the captain of the boat take a look at it, and he agreed that the reel wasn’t operating properly.
I brought the reel back to charkbait yesterday. The employees tested it using a scale and also agreed that the drag was rapidly loosening as the reel was used. However, they told me that it wasn’t their problem and I would have to return it to Cedros for repair.
I explained that I am going on a trip next week and would need the reel and asked if they could swap it out for a new one, or at least open it up and see if it was an easy fix. I thought this was fair since I bought a defective reel from their store less than two months prior. They kept saying the same thing, that it wasn’t their problem and there was nothing they would do.
Needing to get my reel fixed, I drove over to the longfin to have it looked at. Even though I didn’t buy the reel from these guys, they looked at it for me. They talked to their Okuma rep who picked up the reel and promised to have it back to the longfin early next week so I can have it for my trip. I wonder why charkbait refused to do something so simple as spending 5 minutes talking to a rep. They didn’t have a single customer in the store while I was there.
Another gripe with charkbait: I had spectra and mono spoiled onto the Cedros reel by those guys. While fighting the second fish of the trip, the mono broke off of the spectra and I could tell that the break was at the knot between the two. I don’t know if they didn’t take the time to cinch the knot down because of laziness or they just aren’t good at knot tying. The reel that I bought from and had spoiled at the longfin has given me no problems.
Also, I mentioned earlier that I am new to the area. I recently moved from the east coast where we do not have the live bait supply of the west coast and, thus, typically troll for most of our fish. After explaining this to the charkbait during my first visit and asking a lot of questions about knot tying, they acted in a demeaning manner to me. I wrote it off as them being grumpy or in a bad mood, but now I know that they just have terrible customer service.
The longfin folks, however have been extremely helpful, friendly and more than willing to teach me whatever I wanted to learn for as long as I wanted to hang around.
When I went to the longfin to have the reel looked at, it was busy and they still took time to help me with a reel I bought elsewhere. I will not give charkbait another dollar, even if I’m in desperate need of hooks. The longfin, on the other hand, has made me a customer for life.
While I was at the longfin, the employee helping me took time to help me find other stuff I needed (fighting belt, another rod, etc.) and took time to explain the pros and cons of all of the options. During a previous trip to the longfin, I had the exact same experience with another employee who was just as helpful and helped me select another Rod and reel.

Great selection and fast shipping! Staff was very helpful when I called with some surface iron combo setup questions. Will shop there again.

Absolutely Grade A++++++++
No place compares to the efficient, friendly, and honest tradition this place has established.
Newly Loyal shopper for life.

UPDATE: 06÷05÷15. Success! Thanks to Matt.
So I went in today to pick up the two reels. I was helped by a gentleman named Matt. He was awesome. He was just what I was hoping for. He took the time to explain what I needed. He also told me about two setups. A Carolina and a dropper loop. I would have had no clue. It was really helpful. More importantly I just really appreciate him taking the time to help me, and I also really appreciate the fact that now I have a little bit of knowledge to make our first fishing experience hopefully a good one. Now its just up to the fish.
Hopefully my son has a great time and if he does we’ll definitely be back to the Longfin.
Fail. Fail. Fail. 2 stars.
I will begin on a positive note and say that this store has a very good selection and I’m sure that that’s very useful for fishermen.
As a long time resident of the city of Orange I can remember when this used to be located on the corner of Chapman and Yorba. Until today I have never set foot in the store and I can honestly say that I’m very disappointed.
I went into the store today to get line put on two reels that I purchased so I could take my son fishing. I’ve never been fishing before. I know nothing about fishing. But I am very excited to take him out and I know that he is extremely thrilled. Unfortunately the man behind the counter did not share any of the enthusiasm that I do. Perhaps they have been working with expert fisherman for too long however they need to recall that there was a time when it was their first time fishing.
This would have been a prime opportunity for someone to take a few extra minutes to talk to me. I’m sure the gentlemen’s experience spans many many years and I’m sure he could have shared something with me that would have made my experience more enjoyable when I take my son out for the first time.
I’ll figure it out. I’m sure we’ll have a great time. However this was a great chance for that store to possibly gain a new customer not only in myself but also my son. For life.
Instead they failed miserably. And it’s unfortunate.

The Longfin rules. Two stories of gear and tackle. Excellent selection and the best prices. If you’re going to buy a new rod or reel or anything, of course you need to feel it out. This store will have what you need plus you can feel out all the stuff before you buy it. The Longfin location is right in the middle of Orange County and convenient from everywhere!
Ps. Grab those Kicker 25’s while you can, those yellowtail are not slowing down!

Huge selection of quality products. Great deals and knowledgeable staff. Everything you will need to complete you fishing trip except the boat.
The staff is honest and have tons of great suggestions that have saved me money. I have NEVER regretted listening to them or purchasing from them.
Keep up the good work!

Last year for Christmas my mom bought my stepdad a brand new fishing kit in hopes that he would be able to take a planned deep sea fishing trip. Unfortunately, my stepdad passed away this past Easter Sunday. Today, The Longfin took back the entire kit at full retail value and gave us a full refund. This is the first time I have directly felt the spirit of giving from a stranger. Thank you everyone at The Longfin for making this Christmas without Steve a little easier.

Staff was very helpful and friendly with a great attitude! I bought a Penn 20 – 40 pound rod n reel combo for $ 100 CHEAP. The inventory is massive too and good deals all around. Dare i say, i have had more luck with the circle hooks i bought here… maybe its my lucky store!!!

My son bought a Seeker Inshore Series Pro 809 from them back in December 2013. He took it in June 18^th because 2 of the guide inserts were broken. They told him they would have the rod for 2 weeks! Yeah, that seems excessive. Between then and today, October 6, 2014, we called the Longfin repeatedly to ascertain the status of this very simple repair. Every time, there was some BS excuse as to why it was not done yet. Today, he finally went in to retrieve the rod, it was still not fixed, and the «customer service» person was extremely rude. I will never spend another dollar in this place.

Great shop and huge selection but super bad customer service for one of the guys working there. His stupid name was Jim or something? I called in for product availability and he completely blew me off with an attitude because he was busy? Hopefully it’ll be someone else the next time I call in.

Okay let’s start with this.
I came here with my husband… This is a Man’s World. The guy who helped my husband was very informative. The place has a very big variety of stuff. In the center right of the bottom floor they have a reel setup/​repair service.

Solid service, fantastic selection, great employees.
Go here, keep the mom and pop shops around.

I feel like i’m a kid in a Toy’s R Us store except its for grown ups and for Fishing. The first time I went here, I spent hours, plural, walking around looking at everything they carried from rods, to reels, to lines, lurers, weights, hooks, lead heads, plastics, reel covers, rod straps, clothings, tackle bags… You name it, they have it!
I’ve had some bad luck with the regular power pro spectra lines being too waxy and sticking causing my spool to back up and reverse stop my line from continuing to go out when I was casting. I saw that there was a new power pro slick 8 line out and was on the verge of buying it when Mr. Wakai asked me why I was getting the Power Pro. He didn’t know about my situation but his experience made him speak up and recommend me another line which i’m glad I got.
The Longfin’s collection of Shimano Gear is quite extensive and the prices are hard to beat (even online). I ended up buying a Tallus 8′ Jigging Rod and can’t wait till I get to try it out this weekend. What also made me know I could trust this store is that I recognized some people that work on the open party boats out of Davey’s Locker and Newport Landing buying stuff these guys.
This is my Go to Shop from now on…