Reserve 99

It’s a cool concept and if you REALLY need some clothes and had really no money to spend, this would be fantastic. I remember times in my life when I was there myself.
That being said, this place is disorganized to the Nth degree. It’s not organized by size but rather by when they bring them out and the clothes they have are tattered, stained, ripped, and just not good. It’s basically everything they couldn’t sell at the other goodwill stores so this is the «last chance» before being thrown away or probably donated to a 3^rd world country.
I know the couple times I came here it was like I stepped back into the late 80s, early 90s in a not good way.
If you’re looking for a goodwill, I suggest the one around 78^th and dodge, much better selection. Yes you’ll pay a few bucks more, but the clothes are better.

Uhhhhh yeah I’m not sure what exactly happened to this… Everything is 99 cents now I guess? I saw 99 everywhere on signs and stuff. I looked and saw that they had no men’s clothing whatsoever… And I left…

I used to love this store when it was Reserve and had vintage stuff along with gowns and higher end boutique-​like items.
Then they changed to Reserve 99.
I took my daughter here the other day to look for a Homecoming Dress (her idea). We walked in and noticed that there was no dresses anymore and the place was packed. When we asked the cashier where all the dresses went, she looked extremely annoyed and almost shouted at us that they had been gone since the store swapped to a 99c store. Could’ve just been having a bad day, but her tone with my daughter was really off-​putting.
Secondly, we did look around a bit, but it would seem now that all this store houses is junk. Granted it is a thrift store, but they used to carry some stuff that was truly vintage. Now it looks like a garage sale.
Very disappointed. Won’t be back.

Reserve switched to Reserve 99, and with it came a dramatic change in its offerings. Reserve no longer houses vintage and higher-​quality Goodwill items, but rather the castoffs from other Goodwill locations.
Don’t let the $ 0.99 price tag fool you; it’s slim pickings here. The inventory is thin, and items are not organized according to size but rather date.
If you’re looking to spend money and time thrifting, skip this location.

They switched it to a 99 cents store, where they just sell cast off junk. SKIP.

I have come to this location of Goodwill for some time now. I like that it is close to my home area and near work. The branding of ReServe is unique, but… there is always a but… I cannot fathom giong here anymore. With stores like St Vincent’s and other fair priced location I cannot support goodwill. They are essentially the Walmart of the Thrift world. they have higher prices and get away with cheap labor because the are ‘providing jobs to those in need’. I could not get away with hiring mentally disabled and offering low end wages, but as a 501c (3) they can.
Save your time and go to the Flying Worm and pay a hipster to sell you better items at less of a markup, You will feel better and maybe ReServe will move. We don’t need it in the Market

Just okay… Nothing really fancy…

Outrageous (& insulting) prices! It’s interesting to look around, they always have lots of nice furs and wedding dresses (which would be a steal if you found one for you!), but other than the color of the week for .99, their prices are crazy. Check it out if you’re bored, or looking for a wedding gown. Happy hunting!
Happy hunting!

I was initially excited to visit the Goodwill Reserve. That said, I wasn’t really impressed.
Yes they have a lot of old stuff. However, I wouldn’t classify all of it as vintage or antique necessarily. For example, they had a pair of obviously old binoculars. They didn’t really have a vintage vibe to them, they were simply old. I was interested in them, but after trying to use them, the binoculars wouldn’t focus correctly — they were broken. I was shocked to see a 10 dollar price tag. 10 dollars for a pair of old binoculars? No thanks.
They had a bunch of out of date technology items. For example, they had a VHS recorder. I wouldn’t consider that «vintage» at all. It’s just dated technology. Perhaps if they had a 35 mm recorder, then yes. Sorry, I don’t want to spend money on a recorder that my Mom used back in the 90’s.
They did have some vintage clothing, just nothing that I was looking for. They did have a very wide variety of wedding dresses. So if you are looking for a inexpensive wedding dress, then this is definitely the location to go to.
I am sure this location will vary depending on what they bring in as donations, but don’t expect this location to be the best. I was not very impressed at all. I would consider going back, but only if I was in the old market area. I wouldn’t make a special trip to this location.

I really love the Reserve. For me, it’s like a treat to come here! When I’m in the mood for some vintage shopping, I come down to the Old Market area and check out their vintage stores. The Reserve is one of my favorites! The Reserve is part of the Goodwill stores, BUT they only send them «special» things like vintage items! You can really find that one of a kind item here! They have so many items, but the store is not over crowded with stuff and things are easy to look through.
The Reserve is not like Goodwill at all in the pricing, but it is definitely affordable. I saw this blue vintage bowl, for instance, priced at $ 4.99 here and then I walked down to the Imaginarium and I saw another one, exactly the same, for $ 35!
The Reserve staff is friendly and they don’t bother you too much while you’re shopping. They are also quite helpful if you ask them a question or need anything.
The Reserve is definitely one of my favorite little shops and I will definitely make more appearances here.

If you like:
*Goodwill
(vintage finds
*getting great deals
*hunting for treasures…
you will LOVE Goodwill’s reserve near the old market!
It literally is Goodwill on steroids!!! We saw this (what looked like a small store) store while we were driving around the other night, we had some time yesterday so we hopped on over to 13^th street. They open promptly at 11 so don’t expect to be that much of an early bird. We ended up being the first in the store and I truly felt like I was in heaven! It is probably THE most genius idea, in my opinion! The concept is, when all the goodwills in omaha find something special or worthy, they send it to this goodwill. So they, more or less, have some of the best items from ALL the different goodwill’s around Omaha.
This place has been open a year and to think that we have only found out about this shining jewel now, is crazy to me! There are so many vintage finds that we had seen at junkstock for 2,3,4, times the price here at Goodwill! You can spend up to 2 hours or more here just making sure you look through every little knick knack and treasure. I’m literally looking forward and plan to save some money until my next trip down here.
The bathrooms are also really clean and cute. The walls are painted with chalkboard paint and there are uplifting quotes written inside. They also have similar sales as the other goodwills too. On the day that we went all purple tags were 50% off! And rather than have to sift through all the clothes that have purple tags, they do it for you on separate racks. They had one outside and several inside, I was able to find a long faux fur lined jacket for $ 12 with original tags on it! I’m in love with it and can’t wait to wear it for winter. I know fo sho that I want to check this place out at the very least once a month because they have some amazing things for prices quite similar to the other goodwill locations.
They are open monday-​saturday 11am to 9pm. and Sundays 11am-​7pm.
If you’ve got the time and love the old market and love Goodwill, you should really consider checking this place out, you might just find something you’ve always been looking for!

You’d never believe it was a goodwill! Soo many purses and shoes. Everything is colored coded and organized!

Don’t waste your time. If you want to pay 50 bucks for a purse, go elsewhere and buy new. This stuff is not worth the prices they charge.

Goodwill’s new «Reserve» store in the Old Market is actually really amazing. Somebody’s scours through Goodwill donations and only puts the best stuff in this store. It’s not too hipster-​y, not too antique-​y, not too vintage-​y. Just a really good balance.
I was super impressed, but also very sad because I wanted to buy everything. They’re not traditional cheap Goodwill prices, but in many cases the prices are cheaper than what you’d find in an antique store. I’d call the pricing fair.
This is also a great place if you’re looking for wedding gowns, vintage or otherwise. There’s an entire bridal section, including veils, hats, gloves, clutches, and even petticoats. Definitely the best high-​quality used wedding section I’ve seen in Omaha.
The décor and the way they display the items is really creative. They arrange things by style and color in bureaus and old tables, not on boring shelves. They have this awesome wall of items screwed onto pegboard and spray painted a monochrome blue when you first walk in the door. Check out the photo I added of the light fixtures (a bunch of hanging light bulbs) above the bridal section.
A+++! Good job, Goodwill!

Things are getting blurred. You don’t have to decide between new, expensive & trendy or old, shabby, and cheap. Goodwill is now offering us Reserve. The Reserve’s «buyers» pour over donations looking for special items for their boutique. Mostly vintage clothes but also accessories, shoes, décor items and wedding dresses.
Caution: Reserve doesn’t look like a Goodwill and the prices don’t either. i.e. BCBG heels from last season for $ 39, or a Lucky Strike ringer t-​shirt for $ 7.00 but prices are inline with other for profit Vintage stores.
Bargain hunters don’t despair… there’s still something for you. The two racks of everything @ $ 1 are perfect to get your scrounging fix but not take all afternoon. I found a man’s wool tux jacket and then the pants and walked out with $ 2 formal wear setup. Make sure you check out the reverse graffiti walls in the bathroom.