Hawthorn Boutique

Hawthorn is so unique. The owner Laurie has a great eye for fashion and putting things together that look good on your body type and style. I have been coming here for many years, since it opened and used to have another name. It is a gem, not much like this in the East Bay.
My sister and I always come here on Black Friday for the plaid Friday sales. We love Hawthorn!

I’ve been coming to Hawthorn for about 5 years now, and it generally has been my go-​to place for unique and different clothing that has simple and classic lines. The merchandise is definitely on the expensive side, but generally is worth it as the quality is good. However, lately I’ve been disappointed with Hawthorne, mainly due to the lack of size options. I went in a few weeks ago and there was a cute dress that I liked. I tried it on in a medium, but it didn’t fit in the bust and so I asked for a large, and found out that although the dress was new in stock to the store, they simply hadn’t ordered any larges to begin with. Not sure why they wouldn’t want to provide all available options to customers who are ready and willing to spend a few hundred dollars on a sundress. I would like to think otherwise but maybe they don’t feel they want people who wear a large representing the clothing they sell? Anyways, despite this recent experience I do like this store, they have great jewelry and I will keep my fingers crossed that next time they can swap out a few of the extra smalls they order for one or two larges.

I’m new to the area and finally discovered a clothing store I love! Carmen helped me find some special pieces, and was really kind. Kudos to the buyer on selecting unique apparel, shoes and jewelry from many local designers! I will definitely make this my first stop on my shopping day.

Wonderful selection; love the staff! Thank you for helping me grow into my style.

You may have walked by this store, like many, a zillion times, but never gone in. Yesterday, I finally went in and was wondering why I have waited so long!!! It is a really cute place with lots of classic items you could wear for years. The store doesn’t overwhelm you with merchandise, instead it focuses on stuff made locally and quality stuff. I really appreciate that and I think we need more stores like Hawthorn. I will definitely be going back. The person who helped me was really nice! I had tried on a few shirts, and she told me if I needed another size to let her know. She took it upon herself to find the shirt that wowed me in the front display in my size! I was so happy!

Perhaps my favorite Oakland boutique. The buyers clearly have a sense of vision and the shop is beautifully curated. One of the few women’s boutiques that carries local designers such as Tradlands. It may be a little of the pricey side, but the pieces are generally worth it.

Think carefully before you buy here. They won’t stand behind their products, even if defective. Examine zippers, buttons, side seams etc before you plop down money on these pricey but not necessarily quality items.

Hawthorn is an amazing find in Rockridge, Oakland. If you’re looking for clothes and jewelry/​accessories from local designers such as Ali Golden, Marisa Haskell, Sarah Tejada, Curator, or The Podolls, this is definitely a spot you want to check out. Hawthorn is also great for designer jeans: they always carry a varied selection of denim from Mother and Citizens of Humanity, as well as the slightly less-​pricey Court Shop.
I’ve found that Hawthorn tends to carry hard-​to-​find labels (such as Whetherly and Ace & Jig) that are rare even at similar boutiques in San Francisco. If they do carry a more recognizable name (Velvet, Funktional, and Charlie Jade), they always have pieces that are nearly impossible to find at other retailers – trust me, I’ve tried.
Customer service here is excellent – whoever is working is always right there to help you with whatever you need, or answer any questions.
I highly recommend Hawthorn if you’re looking for a local shop that carries higher-​end labels that you’re usually trekking to Walnut Creek or San Francisco to find!

great shop, lots of fun items to chose from. staff is super friendly and helpful and the owner is awesome and full of energy. I recommend. :)

Hawthorn used to be Viva Diva, and it hasn’t changed too much in terms of the clothing lines they offer (Ella Moss, Free People, Primrose, etc). The staff is friendly and I like that I can usually pop in and find something I like quickly (it’s a small store). Also they carry styles that are cute, feminine and trendy, with a mix of those that are classy/​age appropriate enuf for a 40+yo broad like me.
Today’s hit was a party dress for Mr. M’s company party. I can glam it up with jewelry for the holiday party, but will for sure wear it on other occasions. Marked down twice. Can’t complain about that!

I LOVE this store! I started shopping here four years ago when I was about to get married and was looking for one of a kind accessories to wear on my wedding day. Through the years, I have continued to shop there and still have everything I ever bought as the owner really knows how to choose beautiful, timeless pieces that are also very right now and affordable! Also, I find the store to be a little sanctuary that I enjoy visiting as it is just so darn pretty! Great staff too!

A great find in Rockridge. I have driven by many times, but finally stopped in and was really impressed with the space, the service, and the spot-​on collection of stylish clothes. A very relaxed and lovely place to shop — all around a great experience and a good value for the beautiful clothes they carry here. Great jewelry, too.

Great Boutique! Whoever does the buying for this place does a great job to stay fashionable, young & on trend. It’s a little pricey for me, BUT the clothes sell for what they are worth.

My favorite boutique in the east bay. The feeling of the space makes you want to look good at all times; very open and unpretentious. The sweaters, shirts, jeans and don’t forget dresses are always amazing. Everything from a night out to just feeling good in what you are wearing. Oh and did I mention everything is comfortable and yet, still romantic/​sexy.
The jewelry is also beautiful, lots of unique pieces.
I love that you can find clothing and jewelry that is earth conscious.
The sale ladies are super knowledgeable and helpful. Lots of good tips on how to wear your pieces multiple ways, who doesn’t like a piece that has many uses/​styles. I find most everything is timeless, so you can expect to keep them for a long, long time with good care/​love.
Good ‘sale’ section too.
Price range: $ 50 — $ 250