Smush The NY Deli Of Desserts

Great idea of allowing customers to create their own ice cream combination. I recommend anyone that’s around this spot, to try it out.

If ever there was a place that could put a smile on your face, it’s Smush. Genius idea, great execution and most importantly, the best ice cream sandwich I’ve ever had.
Their new Union Square location poses a bit of a problem, though. It’s inside a small, nondescript pizza shop next to a Dunkin Donuts — no sign, nada. Unless you know exactly what you’re looking for, this place is almost impossible to find. It’d be so much nicer if they had their own storefront.

White chocolate chip brownie caramel spread fresh strawberries sliced milk chocolate and vanilla ice cream

A DESSERT LOVERS BEST FRIEND!!!
Fun staff, unique take on a traditional dessert.
Amazing cookie sandwiches, unique ice creams, uncommon fudges, and delectable sauces… What more can a person with a sweet tooth ask for… But a friend to share the madness and split the calories with!!!
I have been twice, by myself, always leave full of a delicious dessert but wishing I had a friend I could have split the calories with, but if you do go solo, go on an empty stomach or prepare to walk a few miles so you won’t have eaters regret.
Do try the:
SLOPPY MO’ (2 White Chocolate Brownie Cookies/​Marshmallow Spread/​Fresh Sliced Banana/​Sliced Swirl Fudge & Chocolate Ice Cream)… CAN YOU SAY DELICIOUS!!!
OR
STRAWBERRIES ON RYE (2 Red Velvet Cookies/​Nutella Spread/​Fresh Sliced Strawberries/​Sliced Strawberry Cream Fudge & Strawberry Ice Cream) A STRAWBERRY LOVER’S WET DREAM!!!
DEFINITELY A MUST IF YOU EVER ARE IN THE BRYANT PARK AREA AND WORTH THE TRIP IF YOU ARE NOT!!!

Genius idea, slightly disappointing execution.
I was beyond excited to try this place when I heard of it, so it’s possible my expectations were a little too high.
The ice cream sandwiches themselves are amazingly good — the ice cream is the perfect, hard consistency and the cookies are chewy and slightly hard, both necessary for a neat, satisfying ice cream sandwich. They also do have an extensive variety of toppings that make me want to come back again and again to try out all the different possible combinations. For my first time here I got, the Red Velvet Cookies with Chocolate Ice Cream, with Pretzels, Bananas, and Peanut Butter Spread (I was really hoping for the Peanut Butter Cookies to make this the perfect ice cream sandwich, but they were all out of those). They have an ample selection of cookies to choose from (6 different kinds), but they really need to get some more flavors of ice cream (all they have is the standard Chocolate, Vanilla and Strawberry).
It’s just the rest of the stuff going on here that makes me fear it will be gone too soon before they get their act together.
— frustrating ordering process:
The guy kept telling me how I get to choose the cookie, the topping, the ice cream, the spreads and the fudge, and ran through the list of choices in each category. But for some inexplicable reason, he would not just hand me the «Smush Order Ticket» that he fills out with your choices. I was finally able to see it and snagged a picture only once he finally turned around and started to make the sandwich after the ordeal of me trying to remember all of the choices and make a decision.
— weird sides
Apple Fries? Just focus on the Ice Cream Sandwiches and cut it out with the whole Deli conceit.
— wasted space
The store itself is pretty big, but there’s only like one little bench by the window and some random steps for you to sit on.
Hopefully they improve on some of these things, I would love to come back regularly. I feel like since it’s called a «Deli» I can try to get away with having this for lunch sometimes.

Great and unique concept. However, you need to be in the mood for a major sugar rush to come here!
The only option on the menu is a slab of ice cream, sandwiched between two cookies, with a slice of fudge and some fruit or chocolate toppings in between. The final product looks like a mini sandwich. Cute and cool, but far from a daily lunch staple…

Sandwich cookies are kind of hard. But the combinations are endless and the ice cream itself is very good. The staff is really cool and can help you build your ultimate ice cream sandwich.

I stumbled upon Smush today (the deli of desserts) while walking home. It is a very tasty and creative idea. It’s a bit overwhelming and I recommend just getting one and sharing. I had the chocolate chip cookie, strawberry ice cream, chocolate and strawberries. There are many different options to choose from (Red Velvet, French Toast… etc) I enjoyed every bit of it, but ended up throwing away the other half, it was just a bit too much for me. I am excited to share this place with my friends.

My kind of dessert. I had to try this «build your own ice cream sandwich». It was delicious! I had two chocolate chip cookies, marshmallow spread, milk chocolate fudge, vanilla ice cream, strawberries and bannas. It was everything I expected and more. The fruit was fresh and the sandwich was sweet without being overly sweet.
I enjoyed and will be back!

Holy Sweetness Sensory Overload, Batman!
I was too overwhelmed by the menu. I’ll have to go back accompanied by my children. My teeth are way too mature to be able to appreciate all of the sugary glory offered by Smush.
Smush: When you’ve decided that teeth are overrated.

Definitely tasty and will make you not want to eat something sweet again for at least a month!
You choose everything you want for your ice cream sandwich and sit by the window and people watch till you finish your overly large as heck treat… whoa! There are soooo many options to choose from! Fudge, strawberries, caramel, etc etc etc… Unless you’re hungry, split one with whomever you’re there with.
Love the creativitiy behind it and the people working there are super nice!

COMPLETE CUSTOMIZATION OF YOUR ICE CREAM SANDWICH! (or you can choose one of the menu items if you aren’t feeling creative)
My $ 6 creation: chocolate ice cream, marshmallow spread (although they didn’t put much), Andes mint slice (mimics the cheese of a sandwich!), & pretzels btwn a chocolate chip cookie & a French toast cookie
—one gripe: the cookies were a bit hard (at least it holds to any melting ice cream, but then the cookies slide around a bit when the ice cream softens & you take a bite!)
NOTE: there’s some stair seating and a bench along the window but no tables!

Had 3 ice-​cream sandwiches in one day. The toppings are sweet, while the ice-​cream is just right.
Must try dessert!

Imagine this: fresh strawberries mixed into vanilla ice cream topped with a slice of strawberry fudge enclosed by 2 red velvet cookies topped with a slimmer of cream cheese frosting. That, my friends, is strawberry on rye!
First wanted to go to this place after seeing it in DailyCandy. Well worth the visit & a very cute way to play up the concept of a NYC deli!
Staff is very friendly & the store is very open. They have some cute wall décor (murals of their logo)!

I love dessert, therefore, really wanted to like this place, but it just didn’t happen. They sell snacks that looks like ice-​cream sandwiches crammed with some extras. Now who doesn’t like ice-​cream sandwiches? But I just didn’t like their sandwiches. I had the one with brownies, hot fudge, vanilla ice-​cream, and it was just a bit much.
Their limited décor does look cool. They don’t have any table seating but they have some bench-​like seating by the window.

I am a lover of sweets. I walked in here around 7pm on a Friday and it was sold out of every cookie flavor but peanut butter. YUCK. I hate peanut butter cookies… but I was so adamant on trying this dessert sandwich that I agreed to it. I knew I would never come back here and be lucky enough to not wait in line. I think it was the owner who explained the whole sandwich making process to me, and he was very personable. Friendly guy. The guy who made my sandwich was super sweet. You choose the cookie, the flavor ice cream, the type of sauce (nutella, caramel, etc) and the fudge flavor (I chose white chocolate). I also opted for pretzels to be inside the sandwich.
I really expected an overly sweet, mess of a cookie but it was perfect. It didn’t melt too fast or fall apart. The salty pretzels went extremely well with the ice cream. The fudge & sauce was not too overbearing or sugary. The cookie wasnt too soft or too hard. It was PERFECT. I dont think you can go wrong with any sandwich combination. I guess next time I’ll come here early to try other cookie flavors.

What a creative and delicious treat! The concept is taking an ice cream sandwich and using the style of a regular sandwich. So the cookies make up the bread, the fudge makes up the slice of cheese, the marshmallow spread is the condiment, etc. I enjoyed every bite of it. The people that work there are very friendly. I accidentally dropped my ice cream sandwich in front of them (like the 5 year old child I am at heart) and they generously replaced it at no cost. I will definitely be back!

1. Went in, was informed they were «out of product.» Like the cookie sandwiches were widgets.
2. The layout has that crisp quirkiness that is designed to be easily replicated. The overall quirkiness has that charm particular to things that are the result of a certain kind of equation.
3. There aren’t any tables, but there is a bunch of small steps leading to a fake door, directly in front of the actual door. I guess I’m old and rotten but I’d rather sit at a table than on a fake stoop.
4. Jeez. Am I bitter? What happened to me?
5. Maybe I’m just cynical because I didn’t get a cookie ice cream fudge sandwich.
6. Will now drink instead.

A definite must go sweet spot!!! Forget any ice cream sandwich you have ever had – they won’t compare with Smush! They have a selection of pre-​designed sandwiches, or be creative with your own.
I had White choc brownie and French toast as my ‘bread’, caramel spread, vanilla ice cream for ‘meat’, kettle cooked potato chips and pretzels for toppings, & sliced swirled fudge for ‘cheese’. OMG!!! Could have, but didn’t, eat this myself. I was a good guy and cut into 5 pieces and shared with coworkers.
Have to go there! Just the fun of making your own sandwich, just like a real deli! Not to mention, you can enjoy your creation sitting on their ‘stoop’ – you’ll just have to go to see for yourself. Good looking owners and employees didn’t hurt either! Good music playing too!

So I just got smushed by a hot smushette. I tried to put all the moves on her, white chocolate and french toast buns, nutella mayo, chocolate swirl swiss, and vanilla meat. She did not flinch.
I took my sammie back to the office, and treated it like I had just returned from blimpie or something. I have to say the experience of picking up the delicate dessert treat instead of a cold cut hero was hilarious and a lot of fun at the same time. Smush tastes much better than your normal deli meats!
Just finished half for the 2 pm sugar rush and saving the other half in the freezer for my 4pm coffee boost later. LOL just like my subway sandwiches!!!