Nova Ice

As a another reviewer mentioned before, this place has been renamed to So Good Jewelry. It is a very small place and doesn’t offer a wide selection but the prices are very affordable.

The store has been since renamed to «So Good,» which I didn’t realize until I got there. Really cute place, with lots of sparkle. The guy and girl who worked there were nice enough to allow me to hang out by their space heater to warm myself up (seeing as how my fingers had gone numb, and I couldn’t focus on the merchandise… I was too busy blowing into my hands). I had to look over each section 2 – 3 times to make a decision. I get easily distracted by sparkly diamondy jewelry, and they had a good amount of it. I came in looking for a chain with a cross on it. Something diamondy but simple and dainty. I ended up with a necklace ($ 11.99) and 2 pairs of studs (9.99 and 5.99). And they give you a card, where if you get 2 stamps on it, you get an additional 20% off. If you want the same type of jewelry, but a larger selection, you can try Cinderella Club on 34^th & 8^th.

I believe this is the place that is on Bleecker Street. It’s one of my favorite stops. The stuff isn’t really my style, but I can’t resist glittery girly things. I usually buy gifts for friends here because they do have cute stuff.

Yeah, the selection is good, I guess, but it’s not much different than Laila Rowe or stores like that.
Also, when I came in, a few people (who work there?) were huddled in the corner laughing about something. It was as if I wasn’t even there. It kind of made me not want to stay very long, though.
Nonetheless, lots of accessories here to eye — at a good price!

Seriously adorable place, great staff, great items, and great prices. I stumbled upon this place on accident, and it was so cute I had to go in. They had accessories galore– everything you could think of. Millions of earrings, hair accessories, bracelets, hats, gloves, scarves, purses. Best of all the owner and his (daughter?) were extremely sweet and very helpful. They did not bother me, but were willing to help when asked. I needed some jewelery and a hat. I left having spent $ 70 with a bag full of stuff. I got the cutest jewelery I’m sure I can’t find anywhere else and two adorable hats that I constantly get compliments on. I really did not mean to spend that much but they had a sale going on and everything was so cute and cheap I couldn’t help myself! It added up so fast, but I decided to splurge. Definitely check this place out, it’s one of those random places you end up at and love to death.

So, no joke, I believe I came to this store YEARS ago before I even lived in NYC and have been yearning for its presence in my life ever since. I got a heap of super fab jewelry when I went the time before (it was all I needed to satisfy my motif obsession of the moment: pink & black). So, of course, you can imagine my elation when I discovered it again on our enjoy-​the-​weather walk to the train station! (It sounded kind of like Eee!)
I’m kind of a jewelry freak, so I nearly had a sensory overload walking in the place. I kept saying I needed to leave (for fear of getting out of control), yet stayed to peruse for 5 more minutes every time. As others mentioned, some things can be a tad on the expensive side (especially for someone like me who still buys jewelry at Claire’s), but they really do have some hella cute accessories, especially sparkly stuff.
Even though I surprisingly didn’t find anything I was too crazy about this time, I’d still highly recommend it. It’s a great catch-​all place for funky and basic accessories.

this place is really gorgeous, it has a hip retro appeal and has a lot of chunky beads, fruit hung on chains, scarves, sunglasses (in the back) earrings and more. expect prices to be a little expensive, but remember the store is right smack dab in the west village. however, the items are definitely worth the price.

Everytime I find myself at W4, I always have a need to go to Nova Ice. Located smack dab in the middle of tattoo/​piercing parlors, sex shops and taverns, they have such a cutesy, cuddly girly vibe when you walk in. They offer an array of funky jewelry and headwraps. They have a slightly more grown-​up appeal than GirlProps (to me, at least). I had to run out of Nova Ice last night because I was seriously about to buy $ 50 worth of jewelry.