Norman & Jules

This is the best toy store you will ever be in! They have everything your child could ever want. I am an adult with no children and felt like I enjoyed it every bit as much as a child would. I arrived just before 10am when they open. Two men dressed as toy soldiers played trumpets at the entrance of the store to announce that it was time to open the doors.

Whoa. Amazing stuff here. Truly gorgeous and wonderful items. Very expensive, but beautiful and full of character and delight.

This is a really lovely store run by nice people. Great selection of quality toys for all ages. My one gripe that prevents five stars is their gift wrapping. A high-​end boutique should really provide actual gift wrapping and not just a basic logo shopping bag with tissue and a string on the handle. Next time I’ll just take it home and wrap it myself.

This is my ‘go to’ place for gifts They carry items no one else has Friendly place and outstanding stuff

When I saw the pride flags in the window I was like, oh shit, a sex toy shop in Brooklyn. this is the last thing we need. Then I noticed the rustic-​looking bike in the window and I was like, okay, it’s a horrible gentrifying institution but at least it’s appropriate for kids, given the proximate elementary school.

There is a reason that Norman and Jules has 5 stars. It is by far the best toy store in all of NYC. We love their outside play area and love all of their toys. On the pricey side but well worth it for the quality of toys. Always love bringing my son here as we have he best time!

Great store for a special gift. Nothing run of the mill. A really wonderful selection of interesting toys and games you won’t find elsewhere. This is not the place to just run in and grab a gift on the way to little Dashiell’s birthday party unless you are a) super besties with Dashiell’s parents or b) don’t look at your Platinum card bill but they really do have wonderful merch here. Lovely little stuffed bunny rabbits with a closet full of clothes (en francais, bien sur) or something super cool like the little folding garage with wooden cars (that I bought) — it won’t mess with your friends’ minimalist aesthetic and their kids will actually like it. Very friendly staff, lovely displays. Each time I leave this store I think to myself it is all so enchante. Or merveilleuse. ToysRUs? Bien sur que non!

One thing that stand out in this store… Wooden toys. Well crafted, good quality wooden toys. We splurged on tegu blocks (same price as Target), wooden instrument and a wooden firetruck.
They offer classes and birthday parties during the spring and summer months. They have a backyard area where they hold their events and activities.
It’s a bit pricey IMO for the classes and even though the toys are more expensive relative to chain toy stores, they are quality wooden toys and therefore you get what you pay for.

Cutest toy store you’ll ever step into. Does not carry the regular toys you’ll find in a toys r us or target. Helps that it has a backyard where the kids play.

Great toy store. Non-​mechanical toys that were fairly priced for what you’re buying. Got some wooden eggs in a little egg carton for $ 8 and a cute little wooden bear with rope legs for another $ 8ish dollars. Kids, 4.5 and 6 love them. They have a bathroom too.

I love this shop. I teach preK at a Montessori inspired school, and am always on the lookout for beautiful, well made activities for young children. I can always find what I’m looking for at Norman & Jules. The owners clearly have a keen eye for unique inventory that fosters creativity and independence in children. Prices are high, but you get what you pay for. Items I have purchased at Norman & Jules (mainly wooden manipulatives and dramatic play materials) have withstood many months of love from a class of 21 four– and five-​year-​olds and still look new. Customer service is also impeccable. I last came in looking for a swaddle blanket (now that I’m expecting and have baby on the brain), and they were sold out. The owners were so helpful; they took down my email and wrote to me as soon as more came in. When I went back to purchase, they remembered me and wished me and my baby well. I’m so glad they have opened an online shop, as I’ll be moving out of state in a few months and would love to continue shopping at Norman & Jules!

I love this toy store. Great for toddler and baby gifts. A great selection of very Brooklyn organic wood toys. Nothing cheap and plastic here! Helpful staff and a lot of options to choose from. On the pricier side and no toys r us! A very Euro vibe.

Super high quality wood toys and a huge selection too. This is a top give Brooklyn toy venue without a doubt and staff are engaged just enough but not completely.

Open by 9am on a Sunday for that last minute gift you forgot to buy? Check! So happy to have this place in the neighborhood. Beautiful toys like you would otherwise only find on Amazon or Etsy. And where is the fun in buying all gifts sight unseen? Their recommendations have been great for the age groups I know nothing about and I agree they really do cater to a variety of price ranges.

On a recent visit back to Brooklyn I needed to get a few gifts and I stumbled across this superb new toy store. The toys here are incredibly innovative, mostly wooden and natural, very colorful and very thoughtful. I spent an hour just wandering and enjoying. There was a wide range of toys, from infant up into the pre-​teen zone and I loved that I had seen very few of the toys in other stores. Highly recommend!

I would like to raise my future kids here once I ensure I am not in any way like the characters on Girls. Here you will find an assortment of muted pastel, hand crafted, bpa free, wooden toys balanced with well-​chosen books, novelties and tasteful art.
Yes, these things sound upscale and I can’t be nostalgic as I was raised on barbies, easy bake ovens, public libraries and child league fight clubs, but I appreciate the craft and careful selection behind the store’s goods. A win for the block.

From the amazing owners to the beautiful store, nothing is better than Norman and Jules. A chance to buy something for your kids that is both fun and educational, Courtney and Avi really pay attention to child development when buying everything that comes into the store. They also have an amazing section of books from a lot of local writers, and some of the cutest, most comfy pillows and dolls ever! I highly recommend this store, and hope you love it as much as I do.

What is the most important thing about going to a Toy Store?
Having fun?
And they get that here. It is a great open layout and you can clearly tell they love owning and working in a Toy Store.
I am a professional toy designers so I love any toy store, but I can say this is one of the best toy stores I have ever been too. They remove toys from the package so you can actually play with the toys, what fun are boxes with pretty pictures. They are great at providing wonderful toys from all categories. I am car person and I love toys with wheels when I am in here I buy toys for myself as well as the children in my life. My wife loves all the choices of plush toys and toys that are more female oriented (because no toy should be actually gender specific). They also carry less established more design forward toy brands that I believe are the future of the toy industry. This is excellent toy store.
Also note I only review maybe 5 non restaurants a year so that should say something

cute cute cute! I don’t even have kids or know any and I was so into the stuff in this store. beautiful products, beautiful store design, very nice owner. all non-​toxic natural materials. almost made me wanna get rich and move to park slope and have a bunch of adorable babies. i definitely recommend a visit to this norman and jules.