IT’SUGAR

I love this candy store. It’s everywhere in the city. i can find the cutest plush, coolest candies and childhood goodies. I end up buying a Pusheen plush and vintage candy. Everything is over priced but the organization of the store makes me buy something before I can walk out. Always makes me happy going here. I can find candies I once loved in the 80’s and 90’s. Great place to get gummies and fear factor candies. They have crickets, worms and other creepy crawlers. Fun place for tourist to find a souvenir in the city.

Running here real quick for a specific (I know overpriced) novelty item and find this. Awesome. Good job guys.

Did I really just spend $ 7 on a handful of candy corn and yogurt covered pretzels? Oh.
Yes, the idea of shopping a candy boutique is right up my bourgeois alley, but this is really over priced stuff. It’s like $ 3 and some change for a ¼ lb. and they have mostly heavy candy — chocolates, gummies, jelly beans, etc. Nothing in the bulk section really stood out to me.
Unless it’s a cool novelty item, which there are plenty strewn around the store, I can’t see myself coming back often… But I did see some items that brought be back to childhood corner store days (candy cigarettes!).
In the plus side, the employee who rang me out was really friendly (and super hyper — sugar rush?)

Very cool store. Lots of fun items that you don’t see everywhere. The staff could be a little better. We asked a question from one of the employees and she wasn’t the most helpful.

Although the candy selection is not great, I think they sell the best sour gummy worms in manhattan. (The prepackaged itssugar ones) I do love this store though because they give discounts to fordham students and it’s conveniently located roughly between campus and Central Park.

If you’re looking to stock up on some Easter candy, buy a 25-​pound chocolate bunny, or watch one drug-​addled bum distract everyone while another eats and steals candy, look no further than this tacky gem. It was weird, man.
It’Sugar is a one-​stop shop for themed sweets, gag gifts and prepackaged and lose candy, chocolates, and gummy items.
The bright signage, promise of sweets, and heavily-​discounted, Easter-​themed window display lured me in, and I ended up purchasing an egg-​shaped iced cookie, Cadbury caramel egg, and coconut haystack. Outside of the haystack and gummy handcuffs, you could find more than 80% of the shop’s inventory at a convenience store.

It was a mistake going into IT’SUGAR one night, because now I’m obsessed. They have a lot of fun candy gifts/​products, but the bulk candy is my fav. Wish they had a bit more of a selection of their chocolate bulk candy – that’s my vice.

$ 10 bucks for a bag of gummy bears the same size I could have got in Duane Reade for $ 2.99. The bulk candy is a rip off, and there isn’t an interesting enough selection to merit paying for the novelty of it. However, it is undeniably fun and everything was fresh which isn’t always the case when buying bulk candy. I’d save shopping here for when you want something a bit out of the ordinary that you can’t find at a drugstore. Fun and helpful employees.

Are you 8 years old?
Fascinated by bright colors?
Willing to pay a premium for candy that is generally available at the nearest Duane Reade?
If you answered yes, than IT’SUGAR is for you! It’s the cheaper, less glamorous version of Dylan’s Candy Bar. On the plus side, the staff was really, really nice and helpful.
On the minus side, the selection is limited — mostly gummies and the like. There’s a lot of «other stuff» too like toys, stickers, etc.
Surprisingly at a place that seems to be geared to the tween set, there’s a fair amount of naughty stuff — think mint tins with rude sayings and candy G-​strings. On that last one, it appeared to be underwear made out of the candy necklace stuff and I guess my question is does the candy go all the way around? And if so, who’s going to eat the butthole flavored part? Yecch.

This place is more convenient than Dylan’s Candy bar to where I live. I wanted to get a little snack to have at intermission during a broadway show, so I stopped here to pick something up. It is definitely way smaller than Dylan’s. I do love that the bags are ziploc. That is super awesome. No sugar crumbs leaking all over my bag. However the selection of bin candy is very small. If they up the amount of candy available to put in the bag, then I would give them a higher rating.

This review is specifically for the girl at this location tonight (monday ⁵⁄₂₆) around 9:00pm with dark hair in a bun.
You were so unbelievably nice! Thanks for letting us sample the candy. it really swayed me to get those mango gummy bears. When those two women came in after us complaining that the price was incorrect and that they wanted to return all of their bulk candy, you handled it like a pro!
(They yelled at this poor girl for like 20 minutes and didn’t understand that tax exists in NYC or how math works. Why did you need to buy $ 200 in bulk candy anyways…)
About the actual business;
The place is pretty fairly priced for the upper west side. I dropped $ 20 on bulk candy and some giant sized twizzlers that were 40% off. Nothing was stale so I’m happy.

This place is so fun and it’s a great candy experience for adults! I’ve been dying to come here and see it for myself and the moment i walked in I was overwhelmed with all the oversized candy, the little party items such as drinking solo cups with you color of prefrence, a shot spinner, a number of ted items including a ted teddy bear. They have mints in cute containers, the shirts for the marvel are cute and so is the 60’s, 50’s, and 70’s candy. I would come back and purchase some party fun items to make drinking a lot funner. The staff was friendly and the moment I walked in they asked me if I needed any help, all in all it was a fun experience :).

Wow!
Ein süßigkeitenladen mit einer sehr großen auswahl. Die sachen sehen unglaublich gut aus, daß man kaum wiederstehen kann… (vielleicht sind viele amis wegen diesem laden etwas «untergroß» für ihr gewicht).
Es gibt an schokoladendingelchen, riegeln, bonbons und was man sich sonst alles vorstellen kann wirklich alles.
Die preise sind gehoben, aber das ist hier eigentlich normal.
Wer einen wirklich putzigen nerd sucht, findet ihn ganz hinten links am ende des ladens. Er ist etwas dicklich, schielt ganz schelmisch und ist aus blauem weichen stoff.
:o)
Für 10 dollar ist er dein.

Went to their Coney Island location. My boyfriend and I almost lost our insulin after finishing a bag of their candy ropes (their version of twizzlers I guess). Personally, I don’t think their candy correlates with the prices, it’s not that good.
I guess their prices pay for their marketing strategy?

This place is adult candyland. Really. This place is NOT for children. With it’s decent selection of edible undergarments, mints with a number of crude insults written on their boxes, and hand sanitizer with uses described for little issues such as «in case you touched your genitals», mommies should probably leave the tots at home before shopping here.
If you happen to be childless and in the area of It’Sugar, take my advice and check it out. You will surely find a few laughs, and probably enjoy the nostalgia of some of their retro candies. If you’re looking for something a little more wild to suit your appetite (or just to gross you out), head over to their display of insect candies/​snacks. You’ll find everything from lollipops with scorpions suspended in them to sour cream and onion crickets. Sounds yummy, right… right…
This really is a place for some fun adult entertainment that walks the line of being a little too crude, without needing to have holy water thrown on it. Bring your sense of humor, check your sensitivities at the door, and you’ll really enjoy It’Sugar. :)

Wooooaaaaaahhhh! Eyes wide open, mouth open: Candy Paradise! Whoever made my genes: thanks for not making me a diabetic! The also sell funny stuff about candy and of course the bacon hype is lived here too.

Give Me Sugar Until My Teeth Rot Out
Here’s The Sweet & Sour Rundown:
The Sweet:
1:Good for purchasing giant (way beyond king size) candy bars, Twizlers, gummy bears, Laffy Taffy, suckers and more
2:It’ Sugar sells apparel, stuffed animals, accessories, lip gloss/​chap-​stick, magnets and other fun candy themed accessories like cupcake scented air fresheners for your car
3: Spacious — Clean — Well Organized & Stocked — Great Location — Cute Décor
4: Friendly & present staff
5: Excellent place for kids and adults with a sweet tooth
The Sour:
Price: I love this place, however It’ Sugar is pretty darn expensive (even for NYC). Call me crazy, but when you’re charging $ 13.96 per 1 lb. for bulk candy; I’ll spend my sweet tooth money elsewhere. In other words, go here for specialty items and fun accessories, not for bulk candy items such as gummy bears and chocolate covered goodies.

Cute specialty candy shop.
They have a lot of fun novelty candy items (giant nerds, giant gummy bears, gag gift candy bars, etc)
Staff is friendly and helpful
Oh and the music is bumping, nothing like feeding the sweet tooth and bumpin to snoop ;)

Not everyone thinks of candy as a specialty item. I grew up in an age where my local corner stores in Brooklyn used to have all manner of items that have become increasingly more difficult to find. This includes silly things like candy «cigarettes» and Reese’s Peanut Butter cups in holiday shapes. In other cases there are novelty items which used to be more common like a «Pac-​Man candy» shaped and painted like an old Pac-​Man coin op machine. Now there’s a place for such items in the Upper West Side: ItSugar!
This bright, happy and somewhat loud store is like a color biltz on your brain. Mannequins are set up all over the place wearing neon clothes. The displays are all candy, so there’s a ton of colors hitting your eyes. It’s a visual feast!
In terms of selection, this place definitely has a sense of humor. Case in point: the *gigantic* Snickers bar that is made to be sliced apart to share with friends! Or their candies that claim to be «100% Gluten» and having «Extra fat». They also have all manner of bacon flavored items including mints, floss and toothpicks!
This place isn’t just about candy. They have some funny novelty items like notepads with funny items to check off (like why someone is angry at you). On another shelf were plush versions of «Boo» the world’s cutest dog and they even had pop culture based iPhone covers.
I’m giving this place high marks for its sense of humor, how much I enjoyed my visit (I was laughing a lot for twenty minutes straight) AND they carry Hi Chew! I was ecstatic when I found this item, which amazingly isn’t carried in very many Asian markets I’ve visited in midtown. They had a wide assortment of flavors which made me super happy!
This fun place is definitely worth a visit. It’s not cheap, but you’ll get some laughs and maybe something sweet to boot.

This really is a candy store for adults. No need to steal candy from babies anymore! (Good. I’ve almost been caught WAY too many times…)
I’ve been to the It’Sugar location in Atlantic City, which is about 10 times the size of this Upper West Side location. But you know what? I don’t need an entire room devoted to Jelly Bellys and Swarovski Crystal-​encrusted Hello Kitty Pez dispensers. Just a relatively average-​size storefront on Broadway will do.
I love It’Sugar for a singular reason: BANANA RUNTS.
I enjoy It’Sugar for other reasons as well, such as jawbreakers, silly and naughty novelty magnets and gifts, television show nostalgia (Duff Beer drinks, anyone?), and candy throwbacks. (In hindsight, I should have picked up a pack of Fruit Stripes gum. I miss gum that provides a juicy flavor explosion only to lose all of its flavor 10 seconds later…)
A little to bright, colorful, and spastic for even me, and I’m a pretty damn bright, colorful, and spastic person. Still, a part of me loves filling up a plastic bag with Banana Runts, mini jawbreakers, Chewy Sprees, and clear crystal candy. It’ll honestly sustain me for the next few weeks until I need my next fix. It’s just a hop, skip, and jump away on the A Train for me; it’s proximity to Columbus Circle may spell out occasional trouble for me. Heheh…

This recent addition the the UWS is a SUGAR RUSH for those with a sweet tooth. Prices are rather high.
You’ll find coated BUGS such as grasshoppers, worms, and maybe a waterbug?
FLASHBACK to the decades with goodies from the era that are packaged to bring back childhood memories, yeah, yeah… mine would be the 80s.
FUN STUFF such as candles and soap in candy flavors that I’m sure will leave you smelling like chocolate cake afterwards. Odd shaped ice cube holders. Giant sized candy bars, gummy bears, and cupcakes.
Even a small section of ASIAN treats, BEAUTY favorites, and CLOTHING — all candy themed.