Hollister

I think mostly everyone hates the layout of the store. I on the other hand love it :). I agree that the register on the 2^nd floor is a pain but the staff is super nice and music is usually pretty good.

I recently started shopping for Hollister clothes, and this location has a lot of selection. The sales here are pretty good (i.e, hoodies were 60% off). Only downside is that this place feels like a maze, and it’s dark as hell. The workers are friendly and the girls are cute though. lol. =]

There’s almost 20 people in line and only one cash register open…
Hello? Call for help? Horrible customer service. Employees are taking their sweet time. Where’s your sense of urgency?

The employees are very lazy. Every time I go there the employees are just laughing and hanging out and not doing any work. Have to get rid of the manager for hiring lazy people with very bad attitude.

I mean the store is just like al the others; dark, loud, and over fragranced. I am not a fan of these over designed stores. The clothes are fair to low quality. The prices are mid range to high. The staff is attentive but still not a fan of this chain. I am giving two stars because the store is what you would expect form the chain not because I like the store. I certainly feel a 1 star review is appropriate here due to the poor shopping experience. Overall the store is neat if you can find your way through the maze and not die going up the dark stairs.

She is very rude. She needs a ‘live microphone’ which is the little guy next to her to transfer what she said to me. I was like wtf… Is she mute? That was the first problem. The second problem is she asked the guy to tell me that the store is no longer accept return on outerwear and shorties cannot be return. The thing is I always return items in years and got no problems! Then I called customer service and asked the representative can I still return my outerwear and shorties in any hollister stores and she said yes! I was like wtf. And I told her that the situation in the store and she said she can offer free shipping fee to ship back to the facility. Well, the service on the phone is much much better in the store. I don’t recommend anyone visit/​purchase anything in the store because the store never ever offer promotion especially bad service. The most important thing is **We PAY for GOOD quality and GOOD service!!!**

Worst. Layout. Ever. It’s like they don’t want people to buy anything. As of Dec 29^th, the register is on the second floor of this dimly-​lit store. There’s no sign for it either. I had to ask 2 different (helpful) employees for directions. And checkout line was mad long that it overflowed into the next room and blocked half of their shelves.
The 1 star is for the brand itself. Their clothes are okay for the targeted consumers.

The EPA needs to come to SoHo and declare Hollister a superfund site. The horrible smells emanating from this store waft around the whole block, just walking by on my morning commute gives me an asthma attack. I can’t believe the workers inside can breathe, in what I’m sure of is an OSHA violation of VOC content at the workplace. They rely on dim lighting and noxious fumes to disorient you into buying over priced Chinese knock off garbage. Please spend your money elsewhere.

Don’t listen to the cry babies:
I took my teen here (by his request) and was pleasantly surprised by the cool/​unique atmosphere.
The staff were all relentlessly pleasant and helpful, including the way over-​worked changing room woman, who handled multiple customers/​rooms with admirable grace and aplomb.
I’m not sure if it was normal, because there was an «up to 40% off sale» going on store-​wide, but my son said those specials are always in place on the website, so I found the prices totally reasonable, with shirts at around $ 16 and sweatpants for $ 35 and many jeans for $ 25 – 30. The clothes verge on being too preppy for my tastes but it mostly wasn’t for me (I did grab one shirt.)
All in all, we had fun traversing the dark, labyrinthine store where others found it confusing and we got exactly what he wanted at a decent price.
Recommended!

Very huge Hollister store. The cash register in the first floor at the end of the shop :((
Typical for Hollister is, it is dark, the music is way to loud, there is to much perfume in the air, that you can´t breathe. As always a terrible shopping experience. Unfortunately I have to go there because friends like the clothes and I have to bring gifts with me.

Très bel endroit dans le style californien. La boutique est hyper design et vous trouverez tout ce qui concerne l’habillement homme ou femme. Pas cher pour de la qualité. La marque «jeune» en vogue en ce moment.
A shopper absolument

I’m not really a fan of Hollister, but I’m a fan of their jeans. Hollister used to be super cool when I was in middle school but not so much now. And sadly I haven’t seen their clothing change over the years. Maybe change a few colors here and there, but there’s nothing really different. I’m pretty sure that they still have some of their clothing from 2005 on display since I can’t really tell the difference. And mind you, I was in middle school… many years ago.
As I was trying to find Hollister in SoHo, I instantly knew as I was approaching when I
a.) smelled it
b.) heard it
You could probably smell and hear the store about two blocks away. Once I entered, I thought I would be able to easily navigate this place. How hard could it be? But I was wrong. So wrong. You needed a map and flashlight to navigate this mess of a store.
It’s so dark in here that I can’t even tell what I’m looking at half the time. Or where I’m going. And even when I finally think I found what I’m looking for, everything is such a mess that it’s impossible to find the size that I’m looking for. And after all that, I can’t even find a cashier to pay for my things. Talk about a hell of a place!
So shoppers, beware of this monstrosity of a store. Enter with caution and preferably a flashlight.

Why would you want to shop at a brand clothing store that constantly makes the same looking bullshit clothing by just slightly modifying the design or changing the color with NO creativity at all and charging them higher since they’re in «season». A&F, Hollister used to be good back or considered ‘casual luxury’ in 2003 when I was a freshmen year in college… but now it’s just too mainstream and their clothes are boring as hell.
Regarding their SoHo store? If you’re a couple with kids, DO NOT go here as they’ll probably get lost and you’ll probably age 10 more years. This place is a cramped and over-​crowded MAZE cousin of the A&F Flagship store on 5^th Avenue! AVOID!

Easily the MOST CONFUSING store I have EVER been in.
I came in here twice:
Once to look for a belt and another time for a Stray Boots Scavenger Hunt.
There are too many rooms that don’t make sense and it’s a little to dark to be so confusing.
Oh and it thinks it’s a club because it is loudddddd.
I just don’t get it, shopping in here is too hard and it was difficult to find things and I kept getting lost and frustrated.
The staff was pretty helpful with which way is out (but that shouldn’t be a hard thing to figure out). I can ONLY imagine what would happen if there was an emergency inside and how people would get out of there.

I went today to shop for some shirts. Might I add that this was my 1^st time in here and my first reaction while entering was «why is it so dark in here» not only did I felt lost and no one offered to help. But when I entered the rooms I had to struggle through plants just to take a look at some shorts –_​_​_​– I’ve had better shopping experiences at a bodega than this smh

Only when I came into this store, I understood why my teenager son likes it so much. First, this is nothing like a regular clothing store, I was shocked at the environment, it is designed to look like a BAR. It is very dark, there are seats all over set in a living room style with tables and magazines. I was looking for the drinks, seriously.
The sales people are very nice. They have to be models or models look alike, both males and females are dressed in a beach wear style with bikinis, with their cute bodies exposed, so of course, my son loves it. Not to mention, they are also friendly. This is one of those stores that even if you are not buying, you really want to go inside and check things out.
There are many floors, there is one floor that has clearance sales, you just have to ask someone where is it. You might want to check your clothes very well before leaving the store, some of the clothes I picked had holes in it. I only realized that when I got home, so I was not going to go back to NY just for that. You can save more if you register in their websites, there is also more variety in their website.

Hands down the most terrifying store in SoHo. I came here hoping to get a birthday present for my teenage sister, and left with a gift card because I couldn’t handle being there for too long. Shopping here felt like being lost in a labyrinth (or a really huge nightclub). It was too dark to see any of the merchandise, too loud to hear myself think, and the air was saturated with Hollister perfume.
Even finding the gift cards was an adventure. I walked up and down four flights of stairs into every nook and cranny I could find. Half of the registers were empty, even though there were plenty of bathing suit-​clad workers just standing around and chatting with each other.
Hollister needs to rethink its priorities. A navigate-​able, well-​lit, customer-​friendly environment would be so much more inviting than a SoCal-​themed dungeon.

This has got to be one of the worst stores in the country, if not the world.
Just walking by it is obnoxious. It spills out onto the street– the music blasting onto, the a/​c cooling the entire corner of Broadway and Houston, the godawful, sickening scent of god knows what cheesy cologne they sell making the corner smell like a night at the Roxbury.
I REALLY REALLY hoped the great bed bug infestation they had last year would see the end of this place but apparently not.

I like Hollister but I don’t like them at the same time and here is why.
Likes
1. Chick models look bangin and they’re all pretty friendly
2. Sales weren’t that bad
3. Comfy lounge chairs
Dislikes
1. The heat was on like 500 degrees
2. The stairs in this place absolutely suck. It’s already dark enough in here and they gotta have stairs to go along with it…
3. All of the sale items are on the top floor towards the back
4. The register people work so damn slow. They don’t even fold your clothes and put it in your bag. They just chuck everything in a bag while they take like 10 minutes to count your money.
5. It’s just too hot and too dark in here. The excessive heat with the strong perfume and cologne smell doesn’t help at all.

Hollister is so lucky I dont have any signs of asthma because I would die if I were to spend a few minutes in here.
I never get why they have, correct me if I’m wrong, 5 floors of the same crap. Why can’t they just be a normal store like the other stores at malls?
It’s a little annoying how every staircase I walk up to, there’s a shirtless, bottomless model who awaits me and greets me with a forced smile.
I do like Hollister clothes at times, but I HATE this store. It is absolutely unnecessary to walk up 5 floors for something, and it’s much worse than the Abercrombie & Fitch store. This place has so many rooms in rooms, you don’t know if you were there a minute ago, or not. I used to think Hollister was different from Abercrombie & Fitch but apparently, it’s not so «original» in their own way anymore. People wear it with their jeans pulled down below their asses (wtf?).
There are no windows at this store (or if there is one at all, it’s probably a shaded one), it’s the perfect venue for Halloween, am I right?
Anyway, if you need to go to Hollister, take the trip to the smaller stores in Staten Island or Roosevelt Field.

Let me start off by saying (not at all germane to anything) that when I lived in Santa Monica I lived on Hollister Avenue. This was in the 90’s. Clearly I was ahead of my time.
This is a difficult and not fun place to shop. It’s dark. It’s loud. It smells like cologne enough to make your olfactory nodes weep and beg for mercy. It’s like being in a haunted house and it’s Halloween — all year long. Room after room of clothing that looks exactly the same. No signage nor other indication of what is in what room. It’s a bad concept gone bad.
The clothing might be great (and it’s too much of a pain in the ass to even get to the point of trying anything on and there’s no way in the world I could find what I was looking for even if I knew what I wanted). All I wanted to do was leave, so I did.
There’s a point in time when the people up in headquarters drink such heavy doses of their own kool-​aid that they think a concept store like this might actually be a good idea, and then they spend so much money building it out that they’re committed and they will no doubt evangelize. This place is a mistake. If I want a theme park I’ll go to Disneyland. YOU’RE SELLING CLOTHING, PEOPLE. Get serious.