Daniela Diamonds

I WOULD GIVE THEM ZERO STARS IF I COULD!!!
They lied and deceived me. Sleazy doesn’t even begin to describe my experience. Save yourself the trouble.
This is the first time I’ve ever written a negative review about a company but this was the most deceitful thing I’ve experienced as a consumer. Of the «four C’s», an independent gemologist only agreed with the carat weight. Also, watch out for the fine print that says «clarity enhanced».
These people cannot be trusted. All I wanted was my money back because I was blatantly misled and lied to. They refused and I had to fight the charge with my credit card company. I met with the manager/​owner and he wanted to charge me $ 5K to take the ring back after only 48 hours. An honest business wouldn’t do that because they would want their customers to be happy.

Came here after popping the question in Europe. i thought we could pick out a ring on vacation but didn’t realize Europeans don’t do diamond engagement rings!
After checking out stores in both NY and NJ I found the perfect ring here since my fiancé was looking for something very specific that had an antique style look. Kathy helped me find her dream ring. She never pressured me to go above my budget and found the perfect diamond. My fiancé gets compliments on her ring ALL THE TIME!
This is my new go to place for jewelry

I came in to look at wedding bands and again Kathy was extremely helpful and sweet. She remembered me right away which is always nice. They have a great assortment of bands from traditional to more contemporary. Will come in again with the future hubby to buy our bands.

These folks were kind enough to change my dead watch batteries on a Sunday afternoon. I didn’t even know they did that; their door greeter said hello to me as I was walking down the street disappointed after learning that the place I was looking for that was supposed to be open had not only moved to a different location but was closed on Sundays.
I was in this area of town to find this plaza where I’d gotten battery replacements years back and after the greeter spoke to me, I thought «Wait a second. Maybe he knows where this plaza is.»
So I went back and asked him where I could go to get my watch batteries changed out. The guy inside offered to do it. It was $ 15 to do 2 watches, a little pricey, but these were watches we couldn’t open at home & I was able to get it done promptly on a Sunday afternoon. Friendly staff and I can say if I had a need for diamonds, this would be my first choice based on my experience with these watches.

I LOVE MY RING!
I’ve been researching and scouring shops and the internet for my perfect ring for over a year. I wanted a three row anniversary ring, ranging from D-​F and rocks approximately 20 points. I live in California and the biggest diamond jewelers chains we visited all responded the same way — that they will have to check with their distributor in New York City. So my boyfriend said, ‘Get your ring in the City.‘
So after work hours on a trip out East, I visited the Diamond district. I saw a ring at Angel’s Diamonds. It had almost everything I wanted except that it was an H color. The booth owners wanted to get a sale before they close and she was aggressive. She was a great saleswoman and fun to negotiate with. I’m a tough negotiator too so I can appreciate a good spar. I called my fiancé before the last stages of the deal and gave me the green light to go ahead. My only hesitation was that I wanted to walk the entire strip of Diamond Row first to exhaust all my other options and feel settled and at peace with my purchase. But the gal at Angel’s wouldn’t let me go and sold it to me for $ 2500. I was happy with the deal I got and found a ring that met my criteria — but I still didn’t get to walk the Row.
So I walked down the street in hopes to NOT find a 3 row ring I liked. Many of the shops were closing and putting away their jewelry, so far so good… I didn’t see any potential rings. I should’ve been happy and headed home but I had to keep walking. Then I walked by a showcase and there it was, a gorgeous 3 row diamond that made me do a double-​take. I blinked several times. My heart sank — it was beautiful. My heart started racing and nervous, I was telling myself I shouldn’t…I took a deep breath, and walked in.
A beautiful blonde Russian sales rep named Cathy, effortlessly took the ring out, telling me the specs, and let me stare at it. I put it on and knew, THIS IS IT — this is MY ring! But what do I do now? Should I call my credit card and cancel the last purchase? Can I return the ring? I was stuck and felt hopeless. Cathy began asking me to throw out a price but I couldn’t engage in the negotiating because I just spent my budgeted $ 2K. Cathy called over the owner’s cousin who was helping another couple out. He saw I loved the ring and dropped it to $ 7K. Cathy was shocked at how low he reduced the price but continued to woo me — I couldn’t budge. I just admired the ring on my finger thinking I might as well enjoy the few minutes since I may never see it again. The cousin left me to host another couple. Cathy went to their other store to find me some more affordable options in that style. But nothing compared to this gem of a ring.
There was a moment when no one was with me, I was just enjoying the ring on my finger. The owner’s mother, the matriarch of the business, quietly came out from the corner and asked me if I already bought a ring? How does a mother know these things? I was embarrassed but nodded. Without judgment, she smiled kindly and didn’t say anything. Not soon after, her son came out, the owner. He was young, friendly and very personable. He asked, ‘may i see your ring?’ I said no, because I assumed that he would tell me how much I got ripped off and make me feel worse. Assuring me he wouldn’t, I did. He asked where I got it from, I said Angel’s and he said — they’re good people, we grew up together. He looked at the ring, asked what I paid, and said that I got a good deal, that I wasn’t ripped off. He was quiet for a few seconds and then he said, I know you love my ring — there’s no comparison (it was true, it was in a completely different league.)
And then he said, «I will buy this ring off of you, to help you get this ring.»
What? He can do that? He was willing to do that? I was stunned!!! My heart and spirit were light all of a sudden and I started to get excited about the possibility of really getting the ring of my dreams. And here Brian was, offering me a way out. So we can began negotiating. He applied the value of what I paid to the old ring to the cost of the new ring. His staff had to start putting away the other rings but Brian was patient.
We finally arrived at a total of $ 5,500K so I only had to put it about $ 3K more. We shook on it. He filled out the paperwork and I was shocked at what he wrote on the warranty documents, that the value of the ring was $ 15K. He promised that this was the number he was willing to prove to an insurance company or to anyone that would challenge its value.
My fiancé was thrilled I finally found my ring even if it was a bit higher than expected :). Back in California, I’ve taken it to several jewelers now and the verbal appraisals have come back in the same ballpark of $ 12−15K. I am so grateful to Brian, Cathy and all at Daniela’s. I found the ring of my dreams.

I’ve got to be honest. I had a complete different experience than the other poster. I looked on Blue Nile before going to the diamond district and found out what they were offering. Me and my girlfriend went to 5 – 6 different stores before we went to Daniela. While there Rodi, the sales representative, sent my girlfriend outside and gave me an offer for a diamond and ring set that was ~$ 3k less than anybody else (15%) It was GIA certified, btw. I couldn’t pass it up and I put down a 5K deposit after upgrading the diamond so that I spent the same amount that I would have other places. It also comes with free cleaning and if I ever want to buy a bigger diamond I can bring it in and they will credit the price I paid towards the bigger diamond.
I really hadn’t planned on buying a diamond for another 3 months, but the price and service I got couldn’t be beat. That being said, I have yet to have my soon to be fiancé wear the ring and hopefully it won’t fall out, but I am really happy with the diamond and deal I got. And, BTW, the entrance does say all diamonds are GIA certified.

As just mentioned in the previous comment. I just bought a Diamond and we were not given the certificate until all was done. then I found out that the stone was enhanced and the certificate is «faked» e.g. not from a serious accredited company. I basically just lost 2k in this shop! Never EVER shop there. They seem to be nice and also highlight their tradition and fairness but this is unacceptable. Anyone know what I can do about this?