Burton Snowboards Flagship Store

Definitely a must come place if you are looking for snowboarding and ski equipment for the winter snow session.
The staff are knowledgeable in terms of the equipment. Ask them for suggestions and they will give you great recommendations. It seems that most of the staff practice winter sports.
You will find the latest and newest winter sport equipment at this place.
When off season, you can get equipment and clothing at discounted price.
Definitely a must visit place!

I haven’t been in the new store since it opened, the old one was just as cool but it’s a lot nicer now than it was then. This is by far the largest single collection of Burton goods and apparels assembled in one place. Unfortunately, you’re still lacking some things. There are holes in sizes in all ranges of goods from mittens, gloves, first layer thermals, jackets, children’s outerwear, helmets in mens pants. Still, with that being said it’s still the greatest collection I’ve come across.
I’ve been looking for some good Burton mittens for a couple years now. I’m so glad I found what I’ve been searching for. I didn’t find everything I wanted but it’s a good thing. I’d be broke if I did. BURTON gear has always held up to my standards, everything I’ve owned has eventually fallen apart but not before years of brutal abuse.
The store has it all, almost.

Nice location, clear layout, and friendly staff. My only complaint is that they should stock up on some popular items, since this is the flagship store. I was gonna buy a snowboarding jacket and a pair of Pyro gloves, but neither was in stock.

I’ve been shopping here for years, each season I pick up something new. They used to have a walk in cooler full of large ice blocks you could try on clothing and walk in to test it. It was fun, but I can imagine it was costly to operate.
I was back a few weeks ago with friends to get necessities for our next snowboard trip. We found everything from under layers to gloves, to jackets and bags.
Their customer service person was very helpful and accommodating. Even looking for sizes that weren’t available on the rack.
I love this store and it’s prime location. Will be back for more!
PS — They also host bus trips and can get you lift ticket discounts at nearby mountains!

Been going there a few times the last couple of weeks and the entire staff is consistently so nice and friendly! They also just stocked up on accessories and a great selection of gear. I was on a mission looking for EST hardware that went missing from the box of my Lexa bindings. (the replacement tabbed washers have been impossible to find). After calling rider services (also top notch) and coming back to the store again, Brian «the man» was able to dig up the hardware I was looking for!

I’ve been going here since they first opened years and years ago. New store layout but still great products. If you’re on a budget it can sometimes take a while to find something that you like at a decent price as this is their flagship store so you’ll get the newest (and highest priced) products.
Love the quality of Burton gear and you it’s only a plus when they give you free stickers at the counter.

Love this store and the staff is pretty cool and very knowledgeable. They love what they do as all of them are snowboarders or skiers. Décor is pretty cool too. Love the soho location.

Had a great time here! Spent sooooo much time trying to choose a bag. Wasn’t rushed at all. A lot of packing & unpacking — in the store Lol. The staff are super friendly & fun! Will be going back soon!

Super friendly and cute staff. Came here on vacation and bought a new backpack, love the product line and the staff are warm and welcoming.
I’ll be back :-)

Great store. Get in august for the new full range. Sales start in march. 30% off in may! Love it, friendly staff, awesome!

I was walking the streets of Soho with some friends and happily stumbled on the Burton store (thats the best part about Soho… wander around, and you would be amazing at what you find… my biggest recommendation for anyone visiting NYC).
Im a newbie on the snowboarding slopes with a long term love affair with skiing (yup, Im trying out the other side) and I was only too excited to see the two words «Burton» and «Sale» in the windows.
I dived in to find a well organized, cozy, cabin-​esque shop withe everything from boards to fashionable clothing. Super friendly and knowledgeable staff (always a plus for me) and amazing gear.
I’ll be back in April for the end of season sales.

Considering it’s end of peak season, their selection was still great! Only thing lacking were gloves and neck warmers. The staff was super helpful — Jackie is a sweet heart she helped me pick out all new gear while managing to help out multiple people.

As a big snowboarding fan, it is a bit tough to find a good snowboard shop in the city. The Burton store in SoHo is an end-​to-​end resource for all things Burton. They have all the clothing from their main Burton line as well as their Analog line. They even have some great vintage logo t-​shirts that us old-​timers can wear and remember the old days.
However, this store isn’t just about fashion. They carry the full line of snowboards, boots and bindings, too. A couple of weeks ago I was in there for boots. The guy who helped me was very knowledgeable and was helpful in getting me to the right boot for my style of riding. He also gave detailed advice on how to adjust the boot laces and inserts to fine tune the fit as the boots break in.
People in the snowboarding community often say Burton is too «corporate», whatever that means. What I find with this store is that you have a great selection of quality products from a company that is 100% committed to the sport, and a staff of people that are as passionate about snowboarding as the customers. I can support that and did — with a new pair of boots.

Snowboards, baby!!! Ohhhh yeah!
Great service, super cool staff, extremely knowledgeable and friendly. Any snowboarding queries you’ve had, or some that you didn’t know you had, will be answered here!
I was looking for a new shell, and two of the staff were cool enough to try to help me find something. I didn’t end up getting anything because most were insulated; and the shells I did love, were almost $ 400! :-o Outta my price range. The coolness was that it seemed their main purpose was to help a fellow rider, rather than racking up a sale.
Same goes for the snowboards — I was checking out the boards and one of the staff started chatting me up. I told him that I just bought a new board (Burton Lipstick 141 — LOVE IT!) a few months ago, so I wasn’t looking to buy another one. Then we started talking about where I ride, where he rides — and he totally schooled me on the different kinds of boards by showing me the differences! So awesome!
Anyway, great service, awesome that all the staff are riders, and maybe I’ll return if there is a sale! btw — I’m a Burton whore, so they basically have my business anyway. lol.

Walked in here looking to buy a snowboard while it’s still off season. Considering that I made it about a week or two before the store switches out all of its old boards for new inventory, there was quite an amazing selection.
Don’t worry about being a snowboarding noob in this store, the employees make you feel super comfortable and are extremely helpful. I flagged down someone (I think his name was George) to help me choose a snowboard, and he very patiently answered all of my questions and explained the pros and cons of each board. He was very knowledgeable, and gave me great recommendations for both snowboards and bindings, but wasn’t pushy at all. In the end, I walked out with a brand new Burton board, bindings, and a board bag for a little over $ 500, which, during the regular season, is what you can expect to pay for a board alone. So you can say I’m pretty happy :) Now weather, get cold!

I love snowboarding, so …

Love it! This is definitely my go-​to place for anything shredding-​related in NYC. Coming from the South, I can’t tell you how nice it is to shop at a place that has all the sizes and colors right there.
–Completely renovated, spacious store– shiny surfaces, great lighting and displays to get you pumped up for the season!
–Huge clothing selection– really cute, stylish clothes for women. I’m so grateful for this because online shopping for winter clothes is such a hit or miss.
–Lots of cool accessories and innovative gears
–Young, friendly staff on the floor
–Great info on trips out of NYC
Go check it out!

As a shredder I love Burton for the innovation of their gear.
Here’s the useful info for the folks that don’t ride, streetwear and bags. Trust me here. The hoodies, sweaters, and beanies are super comfy and stylish. The travel hoodie actually has a sleep mask built in that flips down from the hood and notches in the sleeves for your thumbs, nappy time now. Bags are durable and have all kinds of pockets, loops and straps for your goods and to keep things secure. I also recently discovered that they have Speck Iphone covers with the Burton plaid patterns.
Now, where’s that snow we need?

Winter — it’s coming.
I’m totally in denial (having grown up mostly in the south and loving hot summer days and humidity) so stepping into Burton with my friend, an avid snowboarder and all-​around winter enthusiast, was not my idea of a good time.
I patiently sat while he tried on boots and talked with an employee about how awesome winter is, how awesome snow is, how awesome blah blah boarding blah blah. I noticed how talkative and engaged the employee was, though — in fact, everyone that works there seems to really love working at Burton and believes in it. «It» being snow, I guess.
I chatted with a different employee about boards and what size would be appropriate for me, you know, to humor my friend. And check out the «cute» boards because I’m superficial like that. After learning way more about boards than I originally intended, I’m convinced that maybe, MAYBE (I know you’re reading this, evil friend) I’ll try out snowboarding this year.
That’s how awesome the Burton store is.

I think it’s only because this is THE flagship Burton store and it had so much Shaun White and other ‘famous boards’ embeded in the walls and floors of the store that I’m giving it four stars. Otherwise, it’s not like they had a great price on any of their gear, bindings, boards or clothes at all. However, just the knowledge, feel and the realization that you’re in the FLAGSHIP store. Okay maybe I’m just a Burton groupie now … haha but I was really looking forward to getting a new pair of Lexas or Escapades since I already heavily upgraded my board setup.
There is, however, a large selection of just about everything Burton makes and sells, and even some stuff you didn’t think Burton sold like rubber keychains (okay I’ve only seen the metal ones!)
So if you’re into paying full price or a small, slight discount on things, this is the store to stock up on Burton gear.