Birchbox Soho

This place makes me feel murderous.
Sure the people who work here are incredibly knowledgeable and friendly, and technically there’s nothing «wrong» with the experience.
I didn’t realize I could walk through my computer’s screen and into their website, but there you have it. And you can too!
Maybe I’m just being sensitive about being skullfucked by their dripping, saccharine, legally blonde (2) branding which blanketed me from the moment I walked in to the second I was birthed from their sticky sweet neon yellow womb.
If you’re just visiting NYC and forgot something, ask your hotel or message your airbnb host and tell them you’re going to give them 2 stars for forgetting to leave you some bullshit facewash and leaving dirty sheets. then i guess go to Birchbox and make yourself a birch box. it’s $ 15 of junk you assuredly don’t actually need, but they’re happy to sell to you. So toss 5 volumizing mousses and matchbox sized candle samples into ur box and head out into the big apple.
Don’t forget to BYOB (build your own box)! (gun emoji to sad face emoji)
Why does this place exist? Is it to make up for the co-​founders tiny penises? Just kidding they’re chicks. Did I lose my way and I’m in the Westchester Mall? (Editor’s note: no hate to the westchester mall, served me well in my youth) Why wouldn’t I just go to Sephora or Blue Mercury? Did they think arranging things by purpose instead of by brand would turn the beauty industry on its head? I don’t need to see every blowout product from a ‘curated’ set of brands crammed so close to eachother that they all blend into one cacophonous kaleidoscope of labels and descriptions that overwhelm my soul and make me want to ask the people working there if they could just dim the neon «installation» a little bit and turn the Wild and Free Spotify playlist down.
If you’re in NYC and are trying to discover new, quality brands here’s where you should go instead:
Thompson St. Chemists (there’s one one block up on West Broadway) is like a Parisian pharmacy… they have an awesome selection of boutique brands (sachajuan), french brands, hard to find brands that are favorites of makeup artists and hair stylists (embryollise, micellaire water, etc) and organic stuff (lavido, sircuit, coola). With a staff as knowledgeable and friendly and neutral lighting I cannot recommend them enough.

Definitely wanted to stop into Birchbox while in New York. Their online buisiness is amazing and I wanted to see what their boutique would be like.
The shop was definitely on the smaller side but had a great assortment of what I am assuming are their (best) products. You can make your own Birchbox in-​store but there are limited items to choose from.
Overall, it was a great shop!

I had the pleasure of working with Adriana G for a personal make up lesson at the Birchbox shop in SoHo today. I had the BEST TIME EVER! She spent time with me one on one teaching me everything I wanted to know about all of my make up questions. She was funny, interesting, and incredibly knowledgable. She walked me through a personal tutorial for my face and helped me figure out what looked best on me. She then watched me do the other eye and cheered me on the whole way! I was so impressed with her professionalism and ability to explain everything and anything. She had great recommendations on products for me and took me shopping around the store to make sure I had what I needed. I HIGHLY recommend working with Adriana whether you are new to make up or have experience and want some extra pointers. THANK YOU, ADRIANA!

Even though I’m not at all «that guy,» I’ll admit this store is kind of cool. They have tons of high end goods you can put in your Birchbox. The bottom floor has a section for men and they have some interesting items there from classy tie clips to men’s grooming products. It’s all pricey, but if you’re in the area, stop by!

DO NOT COME HERE
This is definitely an online business. The worst customer service.
There’s only a tiny corner dedicated to the sample monthly box and there were so many ppl in that corner that it took forever to get just 5 samples.
Then when I got to the end of the line they said that there were OUT of 3 month subscriptions… how is that even possible. Never mind that, the lady was SO RUDE about not having it.
Then the manager told me that they might have some the next day so the first lady told me that I could save the box i made at the front. Where another rude at the front lady told me they couldn’t save it.
Overall awful experience and a waste of time. I will not be going back and will never make a birchbox subscription

I went to the Soho store a month ago while I was traveling for work in NYC. ALL of the Birchbox Soho team were incredibly friendly, kind, and helpful. I should have written this review a long time ago so I could remember names, but I went on Saturday, October 3^rd!
As soon as I walked in the door, I was greeted right away. I let the girls know how excited I was to visit, and they shared their excitement in return. The experience was professional and fun, exactly what I expected! It wasn’t busy, and there was lots of time for questions, samples, and getting help picking out a shade of red lipstick from Stila.
I did explore the rest of the store to pick up some products that I already knew about from having sampled them in my monthly subscription. It can be REALLY OVERWHELMING to someone who doesn’t have a subscription, but don’t let that stop you from visiting. The team would be more than happy to recommend products for you if you’ll let them know your skin time/​hair issues, etc. I was lacking nothing (except more money to buy all the things!).
I did build my own box (BMOB?), and although I didn’t find a TON of things I wanted, that’s ok because I only had to choose 5 :) The best part is that I was able to use a coupon I got in my email, as well as some points I had accumulated! PLUS I got a sample of shampoo and conditioner from Davines just for making a purchase. I was thrilled by the experience, and now that there is a Birchbox in DC (the only other Birchbox shop in the country, where I live!!), I can come more frequently.
Thanks to you ladies for making an informative and fun first time in a Birchbox store!

This is heaven for any beauty aficionado! I walked in one night and spent just under an hour browsing and testing. The staff was extremely helpful and friendly, but left me alone when I didn’t ask for help — which I appreciate. They have many hard to find, niche brands such as Davines, Embryolisse, Jouer etc. You can also build your own Birchbox, which is a great way to try out new products or to give as a gift.
A must-​stop for anyone who loves beauty!

As my previous review shows I was pretty in love with the Birchbox Soho store. I even got a subscription, but that love affair has since ended. It seems like BYBO samples are rarely changed out. I got one hair sample last spring and they still have the same sample in their rotation right now. I also see products I’ve had in my box, which also limits the options of things to pick.
In many cases, you can’t see the colors of the samples unless an associate is there to show you the tester. This doesn’t seem like a big deal until you almost buy a lipstick called «chai» only to discover its clear.
I continue to like all their promotions but sample vary a lot in terms of size and desirable color. The BYOB does not really lend itself to repeat customers.

Loved experiencing the Birchbox store in SoHo. I am a subscriber to their boxes and I’d been wanting to come and see the place. The staff was super friendly and attentive. I asked around looking for certain products and recommendations for products since I had been uncertain about purchasing it online after reading reviews. I just felt like I needed someone to explain the products to me better and they were able to do that for me here. I like that you can use the coupons that they e-​mail you in-​store and that your purchases can earn points on your account. They over free make-​up lessons for subscribers. Wish I had time to do that (if only I lived in Manhattan!). They also have discounted services to get your hair and nails done. I really hope they continue to expand because I would love to be have a Birchbox store near me.

I walked in Birchbox today and felt like a kid in a candy store! A beauty enthusiast would love stepping in her as it is such a nifty, sleek and beautiful place in here filled with really sweet friendly people who are constantly around wanting to help you unlike Sephora. You’ve probably heard of Birchbox before as it’s one of the well known monthly subscription such as Ipsy; You fill out questionnaires then each month they give you different, mostly travel size and one or two full size of makeup, skincare etc that caters around what you wrote about yourself.
What I truly found that I loved about Birchbox compared to Sephora is that they carry items and brands that Sephora doesn’t but Sephora still has a much wider variety of the main luxury brands… But now I no longer have to go on different sites like Ulta or Nordstrom to buy certain items such as Jouer, theBalm, etc… YES THEY HAVE MARY LOU LOUMANIZER! As well as Sigma brushes, Anastasia Beverly Hills brow kits and contour, and even Embryolisse! I was very impressed and if you’re a makeup junkie you would know exactly what I’m talking about!
There’s hair products and men products downstairs all that you can test yourself along with the other cosmetics. You can also «BYOB» (build your own box) here, do your nails, hair and much more here!

It’s a pretty nifty store. Everything that is one the website is in the store. I really liked that I could see all the products in person. I was even able to use my website credit in store.
So why 3 stars? I was hoping that being there in person would be a more personalized experience than shopping online. The people there were a bit stand-​offish and not very friendly. No one else was in store and I felt like I was more of a bother to them than anything else.
It was fun to check out the store since I was visiting the area. I do hope the customer service gets better.

So the first time I decide to check out the store it was free build your own box day! Thanks to their anniversary celebration!
The store is very cute, well lit and organized. There is a downstairs area that I didn’t check out. Didn’t know this by being a subscriber but the store services hair, nails, and face. Be sure to grab their service menu on your way out!
Surely it was because there were free boxes being given away, but geezus it was packed and blaring with DJ tunes. I’d hope it’s not like that on a typical Wednesday. #obnoxious

This birchbox store aka birchbox in real life is every girl’s (and guy’s too) dream come true. You can pick and build your own box for $ 15, which is $ 5 more than the subscription cost, but I don’t think it matters that much because you get to handpick your own products. The boxes are really pretty too! The sales assistant is also very nice and willing to guide you through your selection process. (You pick 1 item from each category — hair, body, nails, face etc)
You can use your online points in this store as well, so don’t worry about all the points you accumulated online.
PS: I love their paper bags.

Where to begin? I love Birchbox and was an early adopter to the idea. When I was in the city for a recent mini-​vacation, I decided to pop in to see if the store was as good as the box.
Tt was like walking into a nicely curated, brighter version of Sephora. I was in heaven!
Extremely helpful staff, who played with my hair and made it look less gross. I almost bought the beachwaver after it was demo-​ed on my hair. Still may get it, but didn’t want to haul it home. Point is: I wouldn’t have ever tried it on my own, and the staff here showed me how to use it. Very cool concept. I wish there were more locations… fingers crossed!

Fun store with a plethora of beauty samples, both for Women & Men!
Instead of ordering one online, you can actually build your own birchbox for $ 15. You can pick 5 items and mix and match, which I thought was pretty cool.
Definitely a good place for people who like to personalize.

Lets get down to the points here:
They do services here – yes both nails and hair down stairs. They have a pretty large selection of products within the hair and nails section. which is awesome.
upstairs is an okay selection of make up. everything is full size & the prices are okay. however, ive noticed certain things are in fact cheaper to buy online.
if you want to make your own BB its $ 15 for 5 items (female) and only 2 of the items can be from within the same type of item, for example… 2 make up, 1 hair, 1 fragerance, and 1 body wash etc.
the people are really helpful and know about the products that they have.
id give it 5 stars but to be honest the selection they have for the build your own is kinda small.

Stumbled across this store by accident while walking through Soho. Didn’t know Birchbox had an actual store aside from its online monthly subscription! I no longer need to do them not with an actual store around!
They have so many options and brands to choose from for any beauty supply. They have a BYOB (box) section in the back to choose samples from for reasonable prices. Staff was super friendly and helpful explaining their product lines.
I’ll definitely be coming back here for some gift shopping. They have some interesting products and brands I’ve never heard of. It’s like a candy store for all your beauty needs.

I am in love with this store! I subscribed to another monthly kit service but while here I did the build your own box (Byob)and signed up for 6 months so my in store box was free!
My byob box building was awesome! Myra personally talked me through some of her favorite products and things that some items that might be best for my Curley hair, dry skin, etc. I don’t like lipstick, I’m a gloss girl. She asked me why? She cared! She told me try this sample option! The color was perfect for my skin tone and it didn’t have the smell or the taste that usually irks me about lipstick! Now I love my new lipstick!
It was very very hot out! Myra helped spruce me up before I walked out the door so that I looked great for meeting instead of the sweaty mess that I appeared as when entered the store! How cool is that!
I wish I had more time here while in NYC! I’m a total fan! Ladies and gents who are into a regiment, this place is a must! Find Myra if you can!

Went here yesterday for a ‘Summer Kick Off Event’. Spent over $ 100 and got two free gifts (one for my sister and one for me)!
The workers were extremely friendly and answered all my questions about the different products. Their store is pretty huge but they have more selections online so I took a star off for that.
I’m not a huge makeup fan so I purchased a Tocca Florence Perfume and Yes to Blueberries Facial Cleansing Wipes. Total came out to approx. $ 81 (tax included).
Verdict: Loved the place, but warning for some — a lot of the makeups and accessories are high-​end products so your total will be costly.

UBER friendly sales associates! Everything is laid out beautifully and efficiently with a basement & first floor. I went downstairs and there was barely anyone down there, just a few ladies getting something done with their hair. The products are split up by category and lined on shelves across the walls.
They have brands I’m familiar with like make up forever, but they also sell brands I’ve never seen in US stores like Paul & Joe!
They charged me twice for the subscription which was annoying to deal with… and the free box of samples they provided seem lower quality than the actual boxes they mail subscribers. But otherwise I would love to come back and purchase full size products.