Azaleas

Jane was so helpful in finding me a strapless to go under my bridesmaids dress. I’ll be back!

Can’t believe I’ve never been here before — snagged a bathing suit before a last minute trip that’s cooler than anything I’ve ever owned and it was the same price as what I would normally spend at dumb VS. Also the salespeople were super nice and helpful — helping me find different sized bottoms and styles to go with the top I wanted and letting me take forever to get the perfect match despite being about to close.

I don’t know why it took me so long to come here! I always feel like lingerie boutiques are too expensive and not practical so I get stuck going to Victoria’s Secret which I hate. Finally a solution!
I’m a 32D and was in search of the perfect Demi lace bra. The sales girl chose about 6 for me. The first one a tried on was so perfect I didn’t even try on the rest. It is sexy, cute, comfy and supportive and only $ 44. I got 2 colors and that will now be my regular bra.
They have super fancy and hard to find expensive brands to super affordable and cute items and everything in between.
If you live in NYC skip the mass produced mall stores and go straight to Azaleas!

I wish I could give more than 5 stars! Staff is very knowledgable and helpful when it comes to lingerie. The selection is the perfect amount because they also offer bras that are still attractive and functional which is very hard to find. Love the store, the staff, and the products:)

I went to Azaleas tonight almost at their closing time, I hate doing that but it was the only time I had. That said, the girls were nothing but super nice and helpful, I literally tried half of the store (that has amazing, unique stuff) but I wasn’t finding anything that suited me, and once again they helped me find the perfect bra and I left really happy. Yes the store is definitely on the pricier side, but I do believe in paying more for quality and great customer service, I’ll definitely go back!

Better off buying swimwear online! Showgirls don’t know what they’re doing!!! The store itself is super cute. Small but good selection of swimwear. They don’t let you switch out tops and bottoms unless within the same brand and style. Although sometimes they will let you if it’s a black suit and the manager is there, but don’t count on it. The people that work there are hopeless. Couldn’t answer questions, couldn’t figure out how to ring up the purchases I wanted, and couldn’t reach management for help. Was overcharged by $ 89, which I noticed before I left. I told the sales girl and she apologized and said she would refund it. I asked her to do it in front of me and she said she had to do it through the computer and it would take awhile because it was Sunday. Of course she forgot. Had to call back to ask for refund three days later!!! And the shopgirl asked me to come back in to use my card for refund!!! Eventually she figured out how to do it on the phone. Huge hassle. Won’t be shopping there again.

The selection is small, but well curated. And the staff was very friendly and helpful!

Shopping at Azaleas was seriously one of THE MOST pleasant experiences ever. Both of the gals at the store were super friendly and helpful — I seriously felt like I was shopping with one of my girlfriends. They had recommendations based on my somewhat-​challenging cup size and totally nailed the styles I was looking for.
As for the selection, they have awesome stuff in every color of the rainbow, and at comfortable price points, too. If you want to spend a lot on a piece of lingerie, you can do it here, but you can also keep it reasonable (plus, they were having a big bin sale when I was there).
Azaleas ROCKS!

A stylist friend recommended rather mandated I visit this shop when visiting from Los Angeles. I am in love. What a gem! Jane gave me a fitting and helped pick the PERFECT bra. When I got home there was a discrepancy with a second piece I purchased and with one call, the problem was rectified. I’ll never go to a dept store or Victoria’s Secret again. #lifelongcustomer

Best lingerie store in NYC. I don’t go anywhere else to buy underwear — they have such a beautiful collection. Every time I’ve been there the staff have been really friendly and helpful, and they seem to really care that you’re wearing the right size and feel comfortable and sexy. Also have great bathing suits.

Journelle still reigns supreme for me!
Service: the sales team is decently helpful. They would bring me a different size if I asked but didn’t really offer opinions on fit. I was struggling to find an item for the last bit of my voucher and no one offered to help.
Quality: An item tore after one wear — I trekked from Jersey City to the East Village and the store is closed during business hours due to a problem with the grate. However when I stopped by this weekend they replaced it with no problems

This is a great store with lots of fun, sexy options. I came here from two stores who recommended it to me. I found 3 really beautiful pieces but wished there was more for those who are smaller busted. That said, it’s still worth a shot! It’s lovely and there are some trunk sales as well to keep an eye out for.

I really like Azaleas.
Jane the salesperson was so kind and helpful to me even though I found myself to be indecisive and a pain in the ass! But she never rushed me or made me feel uncomfortable at all. She knew the store and the merchandise very well. Although I really like Azaleas there are a couple of discrepencies with the lingerie here:
— If you are a woman who is gifted in the breast department this store is probably NOT for you. They don’t cater to those bigger than a D. Which is fine in my book because they are a boutique not a department store
— They have very trendy and beautiful lingerie here. Classy and trendy. You will not find «basic bitch» undies in this joint! A+ for all the colors and selections.
–It’s a little pricey. The prices aren’t unbearable they’re just $ 5 – 10 more than your average Victoria’s Secret piece.

Excellent customer service, very helpful staff. Ordered online and chose expedited shipping then called to confirm it would be shipped soon. Salesperson was very helpful, later that day I saw they had refunded my expedited shipping and just shipped regular ground. Because I live nearby got package next day without extra shipping fees. Not often one finds this level of customer service. Will definitely shop here again!

I never know what to get for Valentines for my wife, so I usually get flowers/​chocolates/​something lame. Today, I heard about Azaleas from someone in my office, much cooler, much younger than me — she happens to live in the East Village and gives it high marks. So I stopped by after work. My experience, was short, sweet and highly recommended. Salesperson was knowledgeable and I ended up getting two of her selections.

I am from out of state and found this store online, I was having a difficult time making my purchase online so I called and Jane the sales associate went above and beyond! she helped me figure out which size would work best and took care of my entire purchase over the phone and even called me back when she had questions. I can not thank her enough!

I don’t get the negative reviews AT ALL. I’m a 30D/​32C and I can’t shop (nor would I want to) at VS. I was so pleased to have found Azaleas. The sales girl was very helpful, shared info about a sale and she readied a fitting room for me. I walked out with a very pretty brand new bra. Maybe their selection could be greater, but they’re a small storefront as it is.
Can’t ask for much more than that.

The only reason this place is getting the second star is because it is pretty and clean.
I went there looking for an alternative to Victorias Secret after Orchard Corset ran out of variety.
The two sales girls were gossiping behind the counter and were far from helpful.
Also, they have barely any padded bras. They are aware that lingerie can be push up etc, right?
I tried on a few things but they were not good fitters. The one that I did try on that was padded I saw at Orchard Corset for $ 13 less.
The stuff looks pretty on the rack. But I was disappointed and my boyfriend was uncomfortable.

Valentine’s is coming up, reviews for lingerie stores seem befitting due to the occasion. So I am going to crank them out.
My search continues for beautiful lingerie. After I made my Journelle’s purchase, I moved on to Azaleas. This is a local shop located in New York city. However, they also have an online website. I have been searching for one particular brand and style for the last month or so after spotting it on one of the fashion blogs. I hadn’t had any luck with my size until last night. Azaleas’s online store has all the sizes. I ended up with multiple items. I guess they’re not just for Valentine’s anymore. I could wear them pre, during, and post Valentine’s. Let’s hope the hubs still appreciates my effort after receiving our CC statement.

A lovely experience. Small,
Intimate and family friendly. A great and reasonable wine list. Excellent food and service. I had the sea bass special. Creative and well prepared. The waiter always hovered and made sure all was well. Well fed and well attended. The concierge recommended at the Sheraton and we are thankful. Thanks Amelia!

Though perhaps know more for lingerie, I came in to shop their fantastic swimwear collection made up of well-​curated brands. Unfortunately they only sell bikinis as sets! Many of these brands are known for mix and matching for color, prints, coverage, sizing, etc. Ultimately, I left empty-​handed but would have been happy to purchase otherwise.

I love how the merch is organized by color. The shop is bright, spacious, and neat. Totally conducive to relaxing and splurging! And the sales staff is amazing.
Equipped w/​my Refinery29 vouchers, I perused the array of lovelies and easily found myself w/​a handful of beautiful underthings!
The friendly girl ringing me up kindly offered the 20% Thanksgiving day promo which I didn’t even know about! That’s pretty sweet.

Oh my who can say no to sexy and cute lingerie really? The service is also good and they do have a pretty cute selections. I would say they are not extremely seductive but cute with a little sex appeal. They also carry Vix swimwear, some boutique brand dresses and tops and unique jewelry.
Price point is about $ 50 a bra and dresses are usually about $ 100+. They do have seasonal sales and could be a good chance to snag some good deals.

The short and the lovely of it: This is the only place I buy my lingerie from. I can’t say that I like everything they sell here but I have liked the selection enough to stop going to the 5^th Floor of the SoHo Bloomies for my i’m-sexy-and-i-know-it stuff (i.e. Elle Macpherson Intimates, i.e. my favorite bras ever). I even get the email updates, fan that I am. If you’re buying or browsing online, it’s the exact same selection that they have in the store. This makes pre-​shopping a bit easier as you can know the inventory before you pop in.
The staff? Sweet and extraordinarily helpful. I don’t know what certain people down there are whining about– I was buying a birthday present for a friend and I wanted her to have a cute as hell black bra/​panty set for her huge boobs because she’s dating this new guy and yadda yadda yadda. Called before to make sure they had her size, came here, the whole thing worked out beautifully. She even picked out an interesting pair of geometric earrings she liked too. (In addition to undies and jewelry they also have swimming suits and robe-​ish things.)
Azaleas is not Victoria’s Secret– no 5 for $ 25 undie-​where specials here or strangely hypnotic semi-​annual clearance sales with pink bins to sort through. But do what I do! Buy now, don’t eat later. Works every time.

As soon as I walked into Azaleas, the two salesgirls greeted me and offered their assistance, letting me know right away that if I saw anything I liked that wasn’t in my size, I could just ask because they have other sizes tucked away in their secret treasure bins.
You’ll find all sorts of pretty, lacy underthings here, and a decent selection of non-​underthings as well — Mink Pink, Plastic Island, Yumi Kim, etc. I was introduced to several lingerie brands with which I was previously unfamiliar: Belabumbum, Mimi Holliday, CLO Intima, Wendy Glez. It’s summertime, and I don’t like wearing heavy bras with padding or underwire when the weather is sweat-​inducing, so I was impressed with their many soft-​cup and bralette options.
There is also a good assortment of basic bras, and the girls are really helpful. I’m not big-​chested, but there was another girl who was considerably more well-​endowed shopping at the same time as me, and she was looking for 36DD strapless bra for a wedding she was a bridesmaid in. The salesgirl helped her select a seamless strapless bra that actually fit, stayed up, and gave her gals a little boost without making them look in-​your-​face-​ginormous (which I understand is difficult when you are a 36DD).
If you specify a price range, they are more than willing to make suggestions. You can get a great fitting bra there for around $ 30-​$ 40, although there are pricier and oft lovelier items to be found.