Apple Store

I visited the Genius Bar here this past Monday (February 1) and received great service that compelled me to write a Unilocal review about it. After waking up on Monday and getting off the train, my iphone wouldn’t go on no matter what I tried. I even plugged it into my computer and that failed to wake it up. Worried, I knew I had to take it to the closest Apple store and figure out what was wrong with my phone. The earliest genius bar appointment I could make was 4 pm, but I figured I would give their walk in reservations a try.
When I got here, the front staff greeted me and asked how they could help me. One of the guys (I wish I had gotten his name) was very friendly and told me that he could get me an appointment in 10 minutes because they had space. It was relief to know that I could get my phone looked at way before the 4 pm appointment I had booked online. I decided to then go upstairs to the genius bar area to wait for my name to be called.
Not even 5 minutes had passed and my name was called. My Genius Bar staff was named Tahlia, and she was exceptional in her service. She greeted me by my first name and was very friendly. I had feeling right away that she was going to give me great service. After I told her what my phone wasn’t turning on no matter what, she told me she was going to do what is equivalent to a jump start of a car to my phone. That way she could assess if the phone has a software or battery problem. She informed me that unfortunately my iphone’s «motherboard» was out, and that a new phone was likely necessary. After telling me this, she even helped me compare my options for phones. I didn’t feel rushed by her, and I genuinely felt like she cared about me as a customer.
I left this Apple location feeling relieved that at least I knew what was wrong with my iphone. Tahlia was very helpful at the genius bar and the staff here were friendly all around.

DO NOT go to this Apple Store if your product needs a repair. DM me and I’ll let you know where I went for a quick fix after the ‘Genius Bar’ told me my phone was broken and I needed a replacement. Their reps are commissioned off selling you new products. Make no mistake about it, they will not try and fix your phone. Also their phone ‘specialists’ have negative product knowledge. The dude tried to get me to buy a new iphone 6 through AT&T that cost over 700 bones spread out over 20 months, so it was «only $ 35 more added to my bill». Get the F outta here. I asked about Verizon and he said they offer the same thing. We then pulled up the Verizon website and they are offering the new 6 at $ 299. This dude just stood there and stared at the screen — he looked like Mike Myers when he was on tv with Kanye. Joke.

They Just donnot want to fix your phone, They Just want You to repalce The New phone, and cost You over $ 300 to The replacement!
Btw The specielist who is name is Mike! Such A fucking asshole Man!

Great, fast service.
Came in on a Tuesday around noon and was signed in and helped at the genius bar quickly.

Apple needs to update their Genius Bar protocol
.
New to the city, I was 10 min late to my appointment (mind you I was waiting downstairs for 5 of those minutes thinking I could check in with the Apple dude there, but only handed me off upstairs to check in with another dude). And because I was late, they told me there would be an hour waiting time. An hour? Really? I ended up canceling my appointment after taking the 50 min commute.
I’ve been to the Genius Bar before at other stores and it’s the same thing. Even if I’m 10 minutes early for my appointment I would still have to wait 20 – 40 minutes for someone to help me out.
We’re human, I get it. At the same time, if something is not working you wanna try to make it more efficient. Apple only works if you don’t have to deal with the Genius Bar’s waiting game. Try to avoid. You don’t wanna be my friend who dealt with Apple Support for 8 hours, suffered through the same troubleshooting protocols with each Apple support representative, got sent to the Apple Store anyways for a third replacement of her phone, and wait 2 hours for everything to be settled.

This is just a review of their events/​event space area upstairs.
It’s pretty under-​advertised, but the Soho Apple Store occasionally has some great events on their second floor! Their calendar is full of different Apple product demos and whatnot, but they also do some cool interviews and panel discussions, sometimes with pretty big celebs. And because the even area is pretty small (like maybe 5 or 6 rows?), you can get so close.
I make it a habit to check this store’s calendar once in a while to see what events are coming up so I don’t miss out — you should do the same!

Apple store, que esperabas. Apple store, que esperabas. Apple store, que esperabas, sigue siendo breve? Jaja

Daniel from Apple Store rocks. He was standing at the top entrance. He stopped me asked me what my problem was — wait time to see one of the gurus was 2.5 hours (I was here yesterday and was here for 5 hours) so instead of making me wait, he checked my phone whilst attending to the new customers and then told me he can try to help. He basically did his ushering job and also the geniusEs job too. I saved hourrrrsss. I’m so so happy. Daniel with the winter hat on his head, standing by the stairs upstairs, ROCKS! He is so professional and kind. Thanks Daniel for helping me get my data back. :).

my favorite apple store out of all the ones in new york city. Appointments are a must if you need any kind of help with your device, specially that this is a pretty busy location. The staff is friendly and knowledgeable.
Have tons of products and display and amazing classes for imovie and different apps.

90% of the people that work here were super friendly and helpful. The concierge was awesome — friendly, easy to deal with, and calm.
But the Genius Bar person I spoke with was a total and utter a hole. Blithe, dismissive, indifferent. Condescending. She was just awful. I don’t even care about my buggy, constantly crashing phone anymore — I just never want to step foot in an apple store again.
I knew from the moment I sat down she wouldn’t help me — you could feel it. I should have asked for someone else straight away.
I’ve been an apple customer since the 80s! Whoops!

Nobody there picks up the phone. Ever. On three separate occasions, I’ve called to get in touch with a live human being at the store — the phone sends you to a call center where someone there vets you and when it finally comes time to connect you to the store, you get put on hold for at least 15 minutes. Then the call center guy picks up and says nobody is picking up at the store.
This store is the worst. This is NYC in one of the prime shopping districts. Act like something more than a bunch of inept buffoons. Every other Apple store I’ve been to has had exponentially better customer service than this place.

EDIT:
Scratch that ITS BEEN AN HOUR AND JUST FINISHED MY RETURN. WTF!!!
Took 30 mins to return a freaking phone. Only ONE person processing returns for the whole entire store, are you freaking kidding me?!! You think there be more employees in the return department when people are paying thousands of dollars worth of stuff. This is ridiculous and super unprofessional.

This store is too busy for its own good; the zoo-​like atmosphere indoors makes this one of the worst Apple stores I’ve ever endured, and I wasn’t even in on a weekend! I shudder to imagine what a weekend would be like here.
I found the Genius who helped me with a new iPhone purchase brusque and not very knowledgable (he didn’t know how to activate the SIM for my unlocked iPhone).

I have never actually walked into an Apple store just because it is always so pack and busy and long wait. But I must say I finally decided to go and I was not disappointed. The store is definitely full of people but as soon as you walk in you are greeted and you can ask whatever question you have. There is help everywhere in this store. I was directed to sign up to visit the genius bar and to my surprise my wait was just 10mins. I was literally in and out of this place have no complains.

This was one of my better experiences in an Apple Store.
We came in on a busy Saturday afternoon, but was happy to see that there was more than enough staff to accommodate the volume. The gentleman who helped me was terrific. Super helpful and made great recommendations without a heavy sales push.
The bathroom was also very clean.

Staff seemed to be very helpful here. Well organized as well

Service here at the Genius Bar could not be worse. What makes it so insidiously egregious is that it has this sheen of professionalism and gloss that to the inexperienced can hide the its complete dysfunction.
Even on quiet days the wait is 3 hours for a walk in. When you arrive on time to appointments at the Genius Bar they make you wait 30+ minutes (except for cord replacements); if you arrive more than 15 late they just throw away your appointment; offering no reasonable accommodation (oh if you want to hang out around soho for three hours well text you and like a dog you have 15 minutes to show up from the moment we text you READY SET GO; one minute late and oh whoops it’s another 3 hours). This is classic Silicon Valley BS; no idea about how real people work.
New Yorkers have NO TIME for this BS.

Five star rating.
This location has the Apple Watch in stock.
This location is very convenient from subway.
I would definitely recommend this location friends and family.

I love Apple stores and the Soho store is fantastic. Came in with my 4S on 1% and they not only steered me nicely to a station to charge but gave me tips on ways to charge faster. The store is ultra-​modern and inviting as most are but this one has the added juice of being in Soho. Located on Prince Street and right near the subway the convenience can’t be beat. No one tried to sell me anything and they were just super helpful and nice. A superior product with a team focused on excellent customer service, Apple kills it. Other retailers should take notice because so many others do it so poorly. There is a reason every phone in my house are I-​phones and all computers are Macs.

It was here a confused customer asked me as an actual «Knowledgable Mac User» which mac to buy and the Specialist interjected trying to intimidate me, but I proved him wrong by getting the facts from Apple’s website and the Specialist said «I don’t have to work here, Do You Know Who I Am? I’m a filmmaker!» I don’t care if you’re Obama. I mean that was an excellent performance but the manager who saw it, didn’t do anything about it and tried covering up his co-​worker who was explicitly in the wrong while harassing customers.
Finally I brought 2 iPhones in but the reservation system on Apple’s website only allowed one defective device at a time though i typed in the note that I had another and when the Australian/​English Genius-​Of-​An-​Idiot came to me and I told him I had two, he mockingly said «You can’t do that, the math doesn’t add up.» No kidding Genius.
Now it’s ironic that I applied for a job here 3x as I’ve been devoted/​brainwashed to Apple for a long time, always praising their products but after they rejected my application and seeing that they actually prefer to hire are knucklehead snobs on top of occasionally refusing to sell iPhones to Chinese (or Chinese looking people) when the iPhone is made in China anyway is a double standard and out right racist stand to take which is the main reason I lost interest in Apple altogether.

Been here a few times. it is definitely my favorite apple store, beating out the 59^th street location, simply because there is less traffic and great customer service.
The mini theater isn’t all the bad either.

Im Apple Store in der Prince Street begegneten wir das erste Mal dem Phänomen des Shop-​Openings, wie es wohl nur Amerikaner hinkriegen.
Der Apple Store öffnet seine Pforten in der New Yorker Morgenfrische für den Tag und der erste Kunde an der Genius-​Bar (1. Stock) hatte das Vergnügen, die Glastreppe nach oben durch ein Spalier begeistert klatschender Appleianer zu schreiten. Großes Kino! Die meinen das hier ernst!
Noch geschockt von unserem 5^th Ave. Erlebnis finden wir diesen Auftritt eine gelungene Performance; neben der Tatsache, dass wir uns endlich wieder in dem für Apple typischen lichtdurchfluteten Ambiente befanden.
Mit der Fachkompetenz des Personals haderten wir, ließ sich schlichtweg die Frage nicht klären, ob wir einen in USA gekauften Apple-​TV auch in Hamburg würden nutzen können. Oder lag’s doch an unseren Englisch-​Kenntnissen?

Très bon service après vente. J’avais choisi la mauvaise couleur pour mon iphone et ils me l’ont change sans problèmes.

Apple, Apple, Apple… Fan d’Apple !
Comme tous les Apple Store, on s’y sent bien, et les produits Apple sont tellement performants et design, que l’on né peut plus s’en passer…
Bien entendu, le WiFi est gratuit pour tous les clients des Apple Stores… Et les conseils des vendeurs toujours aussi avisés… :-)

L’Apple Store de Soho est bien moins impressionant que ses deux frères de Central et de la 5ème. Mais ca reste toujours aussi sobre et classieux. Ceci dit, on retrouve peut être un dimension humaine que n’ont plus les autres magasins.
Là bas, je me suis acheté un Fuel Band, les vendeurs possèdent un patron pour savoir lequel passé à votre poignet. Pratique!

Toller Laden, der nicht so überrannt ist! Coole Gegend!
Wenn man wirklich was kaufen will ist dies die Top Adresse! Da haben sie wenigstens Zeit für den Kunden!

Un apple store de plus, tous aussi grand les uns et les autres, le service toujours aussi réactif et accueillant, aussi tôt entrée aussi tot reparti avec mon achat en main ;)

Und bitte drauf achten: Iphone unbedingt ohne Vertrag nehmen. Aber umtauschen tun die ohne Probleme.

De las tiendas de Apple en Nueva York, es de las que menos me gusta. Se lleva cuatro estrellas porque sin duda, es igualmente impresionante, con una claraboya en el techo y ese suelo de cristal característico.
Pero es una tienda más clásica. Eso sí, el entorno y el ambiente del Soho, la hacen más atractiva.
Lo que sí tiene es una pequeña sala de visionado con un mini escenario en el que cualquiera puede sentarse.

Apple halt. Puristisch und fein.

sehr relaxter apple store, da nicht so überfüllt wie der auf der fifth avenue. personal sehr nett und freundlich, genügend stationen um die geräte auszuprobieren…

Der schönste Apple Store in NYC.
Mein Freund und ich waren letztes Jahr in der schönsten Stadt der Welt und hatten es uns als Aufgabe gemacht, jeden Apple Store in New York zu besuchen.
Dieser hier in SoHo war der beste, was natürlich nicht zuletzt daran liegt das SoHo an sich einfach grandios ist.
Hell und großflächig, mit einem kleinen Kinosaal in der oberen Etage, auf dem Infovideos zu den Apple Produkten laufen.
Das Free WiFi lädt einmal direkt zum Bleiben ein und wenn man es sich einmal in einem Sessel gemütlich gemacht hat, vergisst man schnell die Zeit.

Der Laden ist schick, hell und freundlich.
Wie Mr Kane schon bemerkt hat ist dieser Laden weniger bekannt. Für Touristen, die versuchen Touristen aus dem Weg zu gehen, definitiv die bessere Entscheidung.
Als wir dort waren wurden gerade Lehrgänge abgehalten für Apple-​Kunden. Man konnte aber auch sonst im Laden alles anfassen, ausprobieren und damit spielen. Apple weckt unweigerlich das Muss-​ich-​haben-​Gen. Also aufpassen, wenn das Urlaubsbudget knapp ist sollte man diesen Laden lieber meiden.

Mal ein etwas anderer Store von Apple ist der Store in SoHo.
Dieser bestand schon weit früher als der mittlerweile deutlich bekanntere Store an der Fifth Avenue.
Dabei hat dieser Store auch seinen Charme, untergebracht in einem alten Gebäude ist der Store sogar recht unscheinbar, wenn man ihn nicht kennt, könnte man auch dran vorbeilaufen.
Hier tummeln sich eher keine Touristen sondern echte Apple-​User, die dort sitzen zum Internetsurfen (WLAN kostenlos) oder so zum stöbern in den Regalen. Selbstverständlich sind alle Produkte dort auch zu haben und meist später ausverkauft als in der fifth ave.
Wer Apple mag, sollte einfach mal dorthin gehen!