Betel Bakery

Place is pretty solid. Guy who served me was very nice. Plenty of pastries to pick from and a big menu. Atmosphere is not offering much but who goes to a bakery expecting random nic-​nacs stapled to a wall to help them relax? This ain’t applebees. Have your coffee, some bread and chill out. On par with other 24 hour eateries in the area. 5 stars well done.

Love this place! The salads, sandwiches, pastries, and coffee are all delicious and very reasonably priced. It’s one of my go-​tos for a meal or snack.

I don’t usually complain but this experience was so absurd and pathetic, it’s warranted.
I called to place an order for 25 mini coxinhas and was told I had to leave a deposit in order for them to take my order. I went to the store at 8:00 pm, placed the order to be picked up the following morning at 7:30 and I paid in full, $ 15.
This morning, I was running a bit late so I called at about 7:35 to advise them, they did not know about my order but seemed to find it while on the phone. About 15 minutes later, they tell me they don’t have the plain coxinhas I ordered and only had the one with catupiry (cheese). They confirmed they didn’t have them at the South St. location either, I agreed and they told me they would have them ready in 5 minutes because they would just fry them quickly. After I get to the bakery, the lady tells me I might have to heat the coxinhas because they might be cold in the center because they were frozen and quickly fried. I explained I couldn’t do that because I was going to work so she takes the 25 coxinhas in the plastic container and proceeds to warm them in the microwave for about a minute. I even asked if she should be microwaving plastic and she said «its ok.» So… not having much of a choice, I took the soggy coxinhas to my event at work. When I opened the container, some of them had sort of «popped.»
I called Betel at 5:30 PM and asked to speak to the manager. I spoke to Rodrigo and explained the situation respectfully, including that I was late to work because of their mix-​up. He was the least bit interested in what I had to say and even commented «but you don’t need to microwave the mini ones» as if it was my request. Then he ends by saying, «Ok, so what do you want?» And I said, for you know what happened at the store you managed. To put the icing on the cake… I get a call after 7 pm today telling me my order was ready. I told them the order was for the same morning and I had spoken to Rodrigo about it. At that point, I guess she knew exactly who I was because she apologized and hanged up.
I have never experienced such lack of customer service before. There are so many bakeries where someone could get the same product, including Altas Horas and Pao de Queijo, which are just down the road. You would think they would try to be more competent and accommodating in order to keep their customers. Needless to say, I will not be going back and I warn others about placing orders, unless you don’t need the item you are ordering and don’t need it at the time you requested.

Outstanding bakery and sandwiches. The Pamonha is amazing as well. Service is a little slow but the food makes up for any delay!

Place is still amazing!

This place is on the money. I always end up here after partying in Newark, great salgados, burgers, sandwiches, and exotic brazilian drinks. The acai copo is a must if you are drunk, take another one home, the best hangover cure. The prices are cheap too