This shop has really reasonable prices and an extensive selection of Yale gear. I wasn’t sure if it is an official store, but it says«officially licensed Yale store» on the front. The clothes don’t look any different than the ones at the B&N next door, so that’s good enough for me. I picked up a crewneck sweatshirt as a gift for $ 27, which is really reasonable for university attire. They had all kinds of generic campus wear, plus for all of the sports teams and for each of the specific schools. The workers were standoffish(no one offered to help me find anything), but they were perfectly friendly when I checked out.