Rainbow Blossom Natural Food Markets – New Albany

Super friendly staff! Always on top of keeping everything in stock. Fast check out lines and great app for coupons!

If you live in New Albany and you want to buy organic groceries you have three basic choices; 1. Drive to Whole Foods or Trader Joe’s in St. Matthews and hope you make it back across the bridge before your frozen food defrosts, 2. Kroger on State Street or 3. Rainbow Blossom. Of all of these choices the food at Rainbow Blossom is probably the most expensive. On average I’ve found many of their items to be about $ 1 to $ 2 more than at Kroger (for the same brand). However, the staff at Rainbow Blossom is exceptionally helpful, friendly, and knowledgeable about their products. For those who are new to a particular dietary lifestyle that extra customer service can be worth paying a little more for.

My recent visits to this location of Rainbow Blossom have been most pleasant. I’ve been greeted immediately upon entering and asked if I needed help finding anything. The staff has been friendly and available without hovering.
They still carry the items that I want and the store is always clean and tidy. This location is a little on the small side but they manage to stock a variety of items and avoid the sensation of being cramped.
And, as always, Rainbow Blossom carries the products that I want to buy. Those products tend to be organic, healthy items that aren’t available anywhere else. The produce is fresh and organic. You can get locally produced eggs and raw milk in the dairy case. The freezer is stocked with a plethora of healthy convenience foods like gluten-​free frozen waffles, organic frozen burritos, and non-​dairy ice cream. They even carry pet food. Rainbow Blossom is the only place that we can buy Evo brand cat food straight off the shelf.
This location is much more convenient for me than the Louisville store. I’m glad that I don’t have to make that journey for great service to go along with my great products.

Pseudoscience crap mixed with some legit grocery items. I met the owner once and she didn’t want to talk about the legitimacy of some items.

I love Rainbow Blossom! Clean, simple, focused.