Leonard Novelty Bakery

Just purchased a 7″ Italian Rum cake and it was packaged wrong. It had peanut butter and jelly in one layer and chocolate and peanut butter in another. Not happy at all. The flavors are so odd. The icing looked like rum cake, but wow. Not even sure what else to say but HUGE dissappointment.

A coworker brought in Deluxe Cookie Assortment as a thank you gift and OMG! Best cookies ever! I consider myself to be a pretty good baker, but I’ve never made cookies as good as these. The texture is amazing… soft and airy, but still hard enough for me. They taste amazing and look just as good. I live in Philly and figured he had picked them up from one of the local Italian bakeries, but unfortunately this place is in Jersey. I will definitely look into making a trip to pick some more cookies up the next time I go to ny/​north jersey… unless somebody would like to ship me some lol

I just had the Italian Rum Cake. I am not sure if it is an East Coast thing, but for me, an Italian Rum Cake should NOT have a messy chocolate filling or any distinct fruitiness hidden within. The fruit should definitely not be what appeared as rotting, sour cherries. The cake and rum flavoring were good, as was the icing.
To the bakers at Leonard Novelty Bakery: Make the Italian Rum Cake about the creamy icing, the delicate cake, the incredibly delicious toasted almonds, and the rum flavoring ONLY, and you will have yourselves a winner in the extreme. It will also make the cake highly desirable by those of us with chocolate allergies.
And if you wanted to have a «fruit» version, try a thin glaze (non-​gelatin, please, for vegetarians) or thinly-​layered filling of seedless raspberry or strawberry jam — made to be a very delicate essence, nothing overwhelming. Either of those would be another winner. Just be sure to have a purely rum-​flavored version, too, for those of us who are purists.