InStep Physical Therapy & Running Center

First time to visit and it definitely is a specialty store. Top notch selection of shoes — my favorites were included, Brooks and Saucony. The staff was extremely knowledgeable and helpful. No pressure or sales pitch. Someone who clearly wants to help people find proper shoes for their needs.
Also have some nice clothing gear and lots of socks! My husband found the perfect pair of new shoes and loved them so much he wore them out of the store.
Definitely worth a visit if you want the best for your feet.

I love it when you walk out of a business and you feel like. wow, they took good care of me and you tell your friends and they go there and say the same thing. it’s nice to be treated well because customer service is lacking or slowly disappearing in so many businesses.

No selection for ‘small’ athletes. I am 5′ 110lb age group triathlete. Needed a light weight, cushioned shoe as I rehab a foot injury. I was told they could order something, but it is just ‘too expensive’ to keep those sizes in stock. Found one shoe that kind of met my needs. Asked to use the tread mill-​had to flip the on switch myself (which is located on floor level). Really felt like I was not important and they weren’t really interested in my business. I was very disappointed.

Awesome service. I am newbie runner and I got there about one hr before closing. I got my gait analyzed and an outstanding-​fit pair of shoes! I will be coming back for my next pair. Thank you!

It’s is such a rare pleasure to go into a store these days and have a knowledgable friendly person help you. InStep is the epitome of this kind of store and they carry several brands of shoes, too. My wife and I have bought about 8 pairs of running shoes here over the last 5 years and we couldn’t be happier. I’m a pronator, have creaky knees, and the shoes I’ve bought have made such a difference. I like Unilocal’s description of 5 stars: «Woohoo! As good as it gets!»

What a great surprise! Living in Chicago for 10 years had me under the sneaky spell of the New Balance store on Clark. Somehow I believed it to be the only establishment in the world with knowledgeable sales people who were virtually all runners themselves. Always great customer service, but only one brand of shoe (whomp whomp), and always a little crazy/​chaotic/​gobs of people competing for the attention of the staff.
Alas, my move 2 hours north to MKE has been pleasing in so many ways, but I feared for the purchase of my running gear. With my plantar fasciitis becoming more persistently annoying and painful and the Door County half-​marathon just a couple months away, today was the day to quest for new soles. Plus, my latest work-​from-​home deadline got pushed forward, so why not play a little hooky?
So… where to shop for shoes in MKE? InStep… hrmmm. «Now, why would I buy shoes at a physical therapy center?», I asked myself. Well… because I keep seeing it when I eat at Coquette just around the corner, and it looks small and pleasant and has good Unilocal!reviews.
What a lovely decision! Quel service extraordinaire! I was the only one in there (well, it was 1:00pm on a rando Wednesday…), and got the full attention of an obvious athlete/​runner himself. He took the time to analyze my gait, measure my unequally sized feet, and even took a video of my feet running on the treadmill. We chatted, tried on at least five pairs, and I walked way with a kickass pair of (YES! pink and purple and lime green!!!) feet fortifiers:-) Can’t wait to go for my first run in them… though… yeah… can this snow finally melt?

Great place to get running shoes. I got a proper diagnosis of my feet and running style, and they accurately found shoes that fit my BEAUTIFUL feet. I bought some 130 dollar shoes and I absolutely love them. On top of that, they even gave me a 20% Military discount! This made my expensive shoes not so expensive and I will definitely be coming back. However, I will make sure I have plenty of time to shop around because there was only one person there to help for everyone.