Groom For Men

Best salon I have been to in years. Happy to find a place better than anything in Nashville, Tn. Sam is spot on with customer service, style, and technique. Cost is nothing when perfection is the result!

Hands down the best fucking barbershop ever. I live in Brooklyn and miss this place a lot. These girls care A LOT about you having a good experience. I’ve never gotten a bad cut here. They always take their time and get to know you.

I went in for a shave as a relaxing treat. The shave was okay. Missed quite a few spots and did not clean up side burns or neck. I would expect better from a place like groom. Will likely be my last time there. Just not worth it.

By far the most pleasant experience I have had getting my hair cut and face shave. Yeah it may be pricey but it was well worth the time they spend with you. I would highly recommend seeing Alison she was very knowledgeable on her products she was using. Definitely will be coming back to see the wonderful staff here! Thanks again Alison at Groom for Men!!!

I have been a client of Theri’s for over 20 years and have followed her throughout Groom’s earlier locations and expansions. I tried other stylists much closer to home (I live in Northern Illinois) and was regularly disappointed with the results. My boyfriend has come with me a few times and I’ve seen such a difference in the look and longevity of the cuts he gets from Theri, as opposed to the cheap and fast chain store haircuts he habitually turns to. I have learned that you get what you pay for, and my haircuts and highlights always grow out beautifully. Since I’m getting a better cut, I don’t have to get my style redone as often. And with the option for a «detail» service I can often skip a full haircut. I’d rather make the drive to Milwaukee and pay more for excellent service than the alternative. The salons in the Third Ward and in Shorewood are unlike any other I’ve seen… great atmosphere, beautiful aesthetics and friendly, talented staff and stylists. I always enjoy the complimentary range of beverages they offer to clients. If you want superb, professional service in an enjoyable atmosphere, go to Groom.

Had an awesome experience today. Carly is the best. Took her time and did an amazing job. This place is first class and you will feel very pampered.

Most expensive and one of the worst cuts I have ever had.
Pricing is borderline a robbery and the girl cut a chunk out of the side of my hair. I told her I thought she cut too close and she said that my hair was just thinner in that spot… I know my own hair I see it every fricking morning. The worst part was then giving her $ 60 for a cut I could have got from a dog groomer.
Avoid this place, much better options downtown.

I have been seeing Erica (co-​owner) for haircuts probably for the past (at least) 10 years. I have been going to her for so long I can’t even remember how long it’s been. While Groom is a «men’s» salon I have never felt unwelcome or unwanted. I started bringing my children when they were old enough to care about their haircuts and now they both go to Erica. My youngest will see a couple of the other stylists if we have to finagle time constraints with our appointments and each cut he’s ever gotten he has loved! With respect to the pricing… as with anything of quality you pay for what you get. I love the service we receive each and every time we are there. I have always been treated with respect as have my boys. I can’t imagine taking my hair or my business anywhere else. I love this place!
Erica has always been able to do exactly what I ask with my haircuts and has taken me from pixie to shoulder length back to pixie and now we’re going back to long… today’s appointment was no exception! Top notch and well worth every penny!

The first time I came here it was because I was treated to it. I had a rough couple of months with personal loss, and it was awesome. I had never had my head massaged or shoulders rubbed!
Then I started coming here in earnest, my requirement for a hair place to be that they use a straight edge razor for shaving. While Groom isn’t cheap, it is definitely worth the money. Great quality, professional staff, great environment and they (for the most part) cater to the male audience.
Been seeing Nicki for years. It’s always like a tiny little spa treatment, just enough to take away the stresses of the day. Go once or come often, but you’ll be happy either way.

Been going here for years. Followed them through three moves to the 3^rd Ward. Gladly stayed with them through the years as my hair needs changed from styling a full head of hair to eliminating hair growing where I don’t want it. But, alas their prices have become too high.
My last visit I paid $ 70 plus tip for nose/​ear waxing and cleaning up my neck. Aaargh!
Tried to raise a WTF with the owner, Theri, through the salon’s email, but got no response. I mentioned my dissatisfaction to the woman who called to confirm my next appointment, which I cancelled. She clearly had no clue on how to handle my concern, so she put me on hold where I sat for a few minutes before I figured out I had hit a dead end. Oh well… time to move on to a new salon. I’m learning that reciprocal customer-​business loyalty is a thing of the past.

I started coming here when I was living in the 3^rd Ward Milwaukee. I now live live in Madison, but everytime I visit MKE now, I think to myself «Do I have time to get a haircut?». I don’t even like getting haircuts, so the fact that I’m willing to schedule an appointment for one an hour away must mean something!
The reasons I’m such a fan are a casual & fun vibe, good customer service, and Amy (the stylist I almost always see) nails it everytime. She takes the time everytime to do a great job and she’s a blast to talk to (no uncomfy «how’s the weather» small talk conversations with her!). When Amy hasn’t been available, I’ve seen other stylists and they’ve done solid jobs as well.
I’ve always walked out of there happy with the cut and the experience, which for something I don’t really enjoy doing, is awesome. There are cheaper options out there, but in my opinion, it’s totally worth the extra bucks for an overall great experience.

3.5 stars. I can’t bring myself to drop this down to 3 stars, so I’m giving it four.
I haven’t been to Groom in probably 5 years but I wanted a new hairstyle, something hip/​trendy/​different, and I knew Groom could execute that.
I made an appointment about 30 minutes before I wanted to arrive and luckily they had an opening. It was tough trying to picture where Groom is, because when I went there last the whole third ward was foreign to me. Who would’ve thought, it’s right across from Benelux by the MPM, a place I know well now.
I always get apprehensive about making an appointment the same day at a hair salon with a random person, because the majority of the time that person has openings because they are new or because they suck. At Groom, however, I’m not sure if they designate one hairstylist strictly to walk-​ins but the lady that took my appointment seemed good.
The absolute best part of the experience was when I walked over to the 3 shampooing stations there was a dog sitting in one of them. Just relaxing, not getting shampooed or anything, just hanging out — I think he was owned by one of the employees. Not sure if Groom is dog friendly, but I really liked seeing a dog chill next to me and petting it while getting shampooed. I wish there were more places in Milwaukee that are dog friendly like Seattle or something, and I don’t even have a dog.
Now to the meat of the review.
The good:
The haircut was as expected — incredible. I wasn’t confident enough to do such a drastic hairstyle change, except for in the hands of Groom, and I’m happy I chose correctly. When she was cutting my hair, it really seemed like she was working on a piece of art, or a sculpture, or something that she had passion for. At supercuts, this haircut could’ve been done in 7 minutes, but she took her time to perfect it. And perfect it was. They also do the hot shaving cream for your neck, and the baby powder towel after you’re done to prevent itching — which I thought was awesome.
The bad:
I know it was going to be expensive. I feel like during my time there, they try to sell you additional things (despite it being really expensive). When she said that in between haircuts they do clean ups, I thought hey that’s cool just like DiCarlo, complimentary clean-​ups. But when I asked how much (just to confirm they were free) she said $ 23. $ 23 for a cleanup? Yikes, I thought, how much will my haircut be?
When choosing a product I let her decide. Since I’ve never used the product before (and which I thought was really nice of her) she said I could take home a sample size to see if I like it. When I got to the register the lady said $ 44 and I nearly fell over. I asked how much was the haircut, she told me $ 40. And then I figured out that that little sample they gave me of hair product they actually charged me $ 4 for, which I wasn’t informed, and wouldn’t have done. After tip, the work of art came to $ 51.
I’m not sure anyone who makes under six figures should pay that for a haircut. And I’m convinced that is extremely overpriced for the city of Milwaukee. Maybe once every 5 years is okay, but I’ll stick to DiCarlo for $ 20 and free clean-​ups.
Or perhaps I’ll continue to get my haircut at Groom monthly and then wait tables at Benelux afterwards to pay for it.

With a grin and a laugh, I’m going for TMI here.
I can’t comment on the haircuts given here, as anyone who knows me is aware that I shave my head every few days. Given the cost of a good set of clippers vs the cost of a «professional» head shave… I’m not in that tax bracket.
What I do appreciate, however, is their waxing. Now, I’m not a hairy guy by any stretch of the imagination. I don’t have a sweater under my t-​shirt, and the backs of my hands don’t like Teen Wolf. However, summer weather is shirtless weather, and I like to be a minimalist.
The staff here is definitely on the trendy side. I will note that there wasn’t a single employee sporting a bad hair style. I had this thing (back when I had my hair like Mark McGrath) about letting anyone bald or with awful styles touch your head. It’s just inviting bad karma. They all looked good in their own ways, and everyone was über friendly.
I didn’t partake in the beverage offer but it was a nice touch (yeah, it’s a throwaway expense for them, but it elevates the level of their process… smart) and the open air of the place without looking like they were a front for selling Paul Mitchell was welcoming.
My back waxing procedure was what you’d expect in process (nothing like the 40 Year Old Virgin) and the waxer (waxist?) was friendly and chatty and warned me that it may hurt (been there, done that) but did a very thorough job. No burns, bleeds or hurt feelings. If I was a chest-​waxing kinda guy, I’d repeat the process.
For the $ 40 plus tip that I spent, it was well worth the time and experience. I’ll be back again (once before the summer, once at the tail end). And I highly recommend some of you other guys consider this at least three or four times a year.

As good as it gets and more.
I found out about this place when I moved to Milwaukee for law school. I was always a old-​school barbershop $ 15 haircut guy my whole life, so it was difficult for me to justify paying $ 35 for a haircut at first. But, I figured what the hell, I might as well try it.
Well, that chance I took on this place was one of the best decisions I’ve made in a while. The people who work at this place are awesome. I’ve always been greeted with a smile and left with a smile.
The ladies are down-​to-​earth, attentive to detail, and leave you looking most excellent. I haven’t had nearly as many compliments from any other place that I’ve gotten my hair cut.
Also, you get a minty shampoo and scalp massage with your haircut, which honestly feels so ridiculously amazing, that it’s worth the extra price alone (nevermind the whole leaving-​with-​hair-​that-​looks-​so-​good-​people-​will-​wonder-​if-​you-​are-​some-​sort-​of-​deity thing).
Alison has been cutting my hair since day 1 and she is awesome. I thought about not including her name on here due to a potential increase in popularity making it more difficult for me to schedule appointments, but she deserves all of it. Great job, Alison.
I have since graduated law school and moved back to Chicago, but I feel fully confident in saying that I still plan on driving up to Milwaukee for my haircuts and very much look forward to it.

First time visit. Shave — hot towels, prep oil, lather, straight razor, aftershave. Great service — FANTASTIC! Thank you Amy for the great experience. Will definitely be back again.

I’ve only recently entered the world of getting real haircuts, and I have to admit, while the price point is much higher than going to supercuts or greatclips, it is worth every cent.
From the moment I walked in, the atmosphere is trendy and professional. I was greeted right away, and helped by their professional and friendly staff.
I have been holding off on this review until I had a chance to be taken care of by another staff member, and Groom has cemented my loyalty to their salon.
I’ve got somewhat hard hair to work with, with colicks and random waves everywhere, and I rarely go home from a haircut without feeling like I need a to touch it up on my own once my hair settles back into it’s natural state.
Both of the stylists I’ve had clearly knew exactly how to handle my hair, and took the time to not only converse with me, but ask me questions and offer clear advice on how to maintain the look they provided, without pushing products.
I feel confident that if my usual stylist isn’t in, that anybody that is available will be able to give me the same professional and precise care and service that has become their standard and staple.
They offer full shampoo/​massage service, as well as hot towels and shaves, and it might be the most relaxing thing I’ve done all winter.
I highly recommend Groom, and every man should go at least once, as this isn’t just a haircut, it’s an experience.

Fantastic cuts, and always a great shave too. Go check out the newly remodeled digs!
We’ve been going to Groom for more than ten years. Remember when it was on Milwaukee St. I think Cubanitas is there now. Their St. Paul location is my favorite of the bunch, and they’ve recently remodeled and claimed all of the parking spaces in back as their own. Where else can you go in the Third Ward, and have free parking?!
Until a few months ago I had always my hair cut by Erica — but have recently switched to Theri. Not because of bad cuts, just for a change of hair scenery, technique and variety. Both ladies cut excellent hair and are recommended.
Since graduating into the bearded masses a few years ago, I have been getting shaves & beard trims from Crystal. Just awesome. And yea — if you are thinking of altering your neckline yourself, just don’t. Have a professional take care of that and your beard will be much happier.
Some people freak out at the prices, but like folks say — you get what you pay for.
Plan to make appointments in advance, like any other salon. I’m pointing at other Unilocalers who are giving a negative review due to lack of walk-​in availability. This isn’t Cost Cutters or Sport Clips, folks. Their reservation system now has text messaging hooks — you get a text a few days to confirm your appointment, and then another reminder about three hours before your appointment.
Happy Hair Days ahead!
P. S. Find Jeff and I in the beard book
P. P. S. There is beer in the fridge.

First time here and was very impressed. Very cool atmosphere, as they say old school meets new school. Was just a walk in but they took care of me immediately. One of the best cuts I have ever received. My stylist was very meticulous and listened to everything I requested. Would highly recommend for a cut or shave, which they offer straight razor. Will be coming back again.

Erika is a total pro!
She’ll give you clean lines, precise layers, or a perfect fade (in my case, all three).
And she’s always got a smile for you.

Great place
Great service
Allison and Sarah are terrific
I’d definitely go back