Abercrombie & Fitch Stores

I’ve never purchased anything from this store. I’ve never set foot inside. Never, because basically their cologne (as Joanna T put: «Eau de la Chatch,» which is right on) offends my every sense. I can’t breathe every time I walk by the store, and their crummy cologne seemingly sticks to my clothes even long after I’ve left the mall. No thanks.
In addition, I now have another reason not to shop here! (Not that I needed another one). I must point out, this has absolutely nothing do to with the Mayfair location, but the company in general. Mike Jeffries, CEO (Choad Executive Officer) only wants thin and beautiful people to shop there. See for yourself by reading the following article:
Now that you’ve read that, here’s a picture of Mr. Jeffries :
So, he doesn’t shop at his own stores? Damn.

Ugh.
What offends me most about Abercrombie & Fitch is not the overpriced toolwear they peddle, it’s not their soft core porn ads, it’s not even the scantily dressed snotty employees — no, what offends me most about this store is the aggressive, persistent scent branding.
I’m not making it up — every A&F pumps their «signature scent» i.e. Eau de la Chatch, through the air handling system in the store. In the case of this location, they turn it up to 11, stenchifying the whole wing of the mall. And let me tell you, the stuff coats your nasal passages for hours and makes you think you’re following around a pack of backwards baseball capped Chads. (it’s supposed to make you have the urge to buy some plaid cargo shorts or whatnot, but it makes me want to barf)
Now, you might say «JT, what’s your problem? You chose to go into the mall, you chose to walk past this abomination of a store. You accepted the risks, up to and including having the smell of a frat party in your nose for the rest of the day.» that may be true. However, today I unsuspectingly parked near their exterior entrance (the outside door where they receive shipments of logo emblazoned hoodies and the like) and instead of breathing in fresh, cool, fall air I was assaulted with the reek of cologne. That’s taking it too far!
This store is a stain on the soul of our collective humanity.