Jan-Etts Liquor

Charges $ 0.60 for using credit card. $ 1.49 chips now cost $ 2.09. I don’t do business with companies that charge me to give them business. Your credit card fees are not my responsibility. They are your cost of doing business. It’s a customer service. An investment in making it easier for me to purchase from your store. Just dumb!
Notes for the owner on why nickel and dimming paying customers is a dumb practice working against you.
1. You left a bad taste in my mouth, I don’t want to go back.
2. Retailers generally introduce surcharges or checkout fees because they want to steer customers towards a different payment method that they consider less costly. The problem is that surcharges really just drive customers away.
3. Consumers prefer higher prices and no fees. Just as LL Bean and others offer free shipping but charge higher prices, consumers think more favorably of stores that offer one comprehensive price than a lower, more a-​la-​carte pricing style.
Furthermore,
1. The pass-​through cannot be more than what the networks charge the retailer
2. The surcharge cannot exceed 4%, even if the retailer pays more than that (you charged me 40%)
3. Some states prohibit credit card surcharges, so the new charge is illegal there* (this includes California.)