Vineyard Vines

We just had great customer service from the Ashley, Amy and Cassidy at the Derby Street VV store !! We were looking for outfits for the flower girls & ring bearers and found them but not in all the sizes we needed. They patiently helped locate the items from around the country with such a courteous & friendly manner… and very efficiently too! Thank you all!

In 1980, the book The Official Preppy Handbook was published. It was a surprising run-​away hit written as a tongue-​in-​cheek account of how to emulate a certain Northeast USA subset of prep-​school and Ivy League-​attending mostly white Anglo-​Saxon Protestants.
Instead of just being a parody the book became something of a how-​to handbook and the look took off.
The «preppy look» is now almost a caricature of itself and has moved far beyond the Northeast.
In case you have not yet perfected the style yourself, assuming it is one you like, Vineyard Vines comes to the rescue in stores as far-​flung as Newport Beach California and as unlikely as Alabama.
My local outpost fits in quite comfortably in a town like Hingham which has what appears to be quite a few people for whom this is their signature style.
As for me, I can appreciate it on others, less so on myself. But since my husband grew up in one of the prepster capitals of the world, I have grown an affection and fondness, tinged with amusement, for even some of the stranger representations of the style like sea creatures embroidered onto clothing.
VV has a fairly broad selection of men’s, women’s and even children’s styles so that in short order you can find that perfect outfit to wear at the country club barbecue or for cocktails at the yacht club or for a Harvard Club dinner.
All kidding aside, this Vineyard Vines is big with loads of choices. Some of the items however are so over the top, that i’m really not certain who would wear them.
In my opinion, the VV logo of the smiling whale is way too cutesy for clothing and looks ridiculous unless you’re 3.
I do however love a man in khakis, a button down Oxford shirt, and a navy blue blazer. The bow-​tie can be ditched.
There is a load of seer-​sucker here which reminds me in such a great way of my dad in the summer.
My biggest gripe with VV is that the prices are ridiculously high on most things. I’m not adverse to paying for quality but some of these clothes are unnecessarily priced in the stratosphere.