Taradel

A delight to work with Sherrie designing my new menu. Menus are scheduled to be mailed out in two weeks. So far they have been amazing and very prompt, highly recommend!

My relationship with Taradel and
is multifaceted. I have consulted for, worked for, and continue to contract to the company. Additionally I recommend them and utilize the
solution for my clients. Do I recommend Taradel and their services? In a word, absolutely!
They offer quality customer service supporting everything they offer. Their
offers an unbeatable (and free to use) online mapping tool to selectively target ideal prospects and steer away from the ones that aren’t with the integrated demographic selection tool.
They offer affordable design services, or FREE templates which they will populate with your information to create your mailer at no additional charge.
They handle the printing, sorting, and paper work required to do a direct mail campaign. They get the mailers to the post office (s) for you. All this at incredibly low pricing. They truly remove the pain points!
No matter if you are mailing the minimum number of mailers or millions, they offer American based customer service agents that are interested in making your campaign a success.
Thanks to the team at Taradel for simplifying direct mail marketing! If you want to conduct a direct mail campaign, use Taradel and the
solution, you won’t be disappointed!

I have recommended Taradel to hundreds of my clients and contacts, and I have heard nothing but good things about working with them from (again HUNDREDS) of my clients and contacts.
I have personally seen the power of their offerings (which is why I recommend them, perhaps obviously). As a business owner myself (with an A+ rating on BBB for our own stuff), I know the power of a few negative reviews, and I would strongly encourage anyone considering working with Taradel to take any of these other reviews with a big heaping slab of salt.
As one of the reviewers stated: «Taradel employees are the most highly productive, the most committed and the most hard-​working people I have ever seen…» I agree. And yes, this person does go on to gripe a little about internal conditions, but — not knowing anything of Ana’s story — I would also point out that the gripes themselves, though somewhat fair-​minded, are from a «former» employee. Res ipsa loquitur, I think.
Lastly, their performance is excellent, their turn around time is great. They have incredible designers, friendly staff … and their service just so happens to be performed in conjunction with a (severely overworked and underpaid) government entity (the USPS). Any faults that may be found with their processes are most often the result of USPS errors. Oh, and the prices can’t be beat.
So, yes — WORK WITH THEM. Live in the real world for your expectations, and you will most likely be bowled over by their service (in a good way).

In reaction to Amanda’s comment and as a former employee I can say this: I worked with Michael K. and I know that he handles as many complaints as it is humanly possible. He is constantly reaching out to customers to make things right when something has gone wrong, going above and beyond to fix the problem or compensate the customer. Unfortunately the lowest-​pricing-​oriented business model (which was created to make the product affordable to startups and very small businesses) is the kind of recipe that inevitably results in a business structure where a limited number of employees has to handle a constant excessively high workload at an equally excessively fast pace. The company’s «can do» attitude, sets up unrealistic performance expectations on already overworked employees, naively and unwillingly managed into questioning if any form of candor on the subject could be interpreted as individual inability to handle the job = incompetence. This is in my opinion a sticky point, which I can only hope will be addressed rather sooner than later. From a customers perspective, this inevitably results into possible communication delays, occasionally even in a design delivery delay. Despite all of the above, Taradel employees are the most highly productive, the most committed and the most hard-​working people I have ever seen, performing extremely well under those less than favorable circumstances. To Taradel customers I can only give this advice: plan your campaign far in advance and give it enough time to be implemented. Place your order at least one moth in advance and be patient, knowing that these people are doing their outmost to serve you well.
The delivery problem described by Amanda, is a case of a customer not understanding what Taradel is and what Taradel does. Taradel is NOT the post office. Taradel delivers TO the post office. What happens between the post office and the mailboxes is no longer in Taradel’s hands. So when Taradel sets up a delivery date, that is NOT the date people receive the pieces in their mailboxes. It is the date Taradel brings the pieces to the local post office. The service offered by Taradel is to avoid the hassle of having customers do that themselves. Because Taradel is (let me repeat) NOT the USPS, if any postal carrier route is inaccurate, incorrect, outdated or non-​existent, that should be blamed on the USPS. Those are their routes and it is their responsibility to provide Taradel with the correct information /​maps. It is the USPS postman, not Taradel, the one who is going to place each piece in each mailbox. Taradel’s proof of delivery goes only as far as delivering to the post office, and that is because delivering to the post office is exactly what a private company offering an every door direct mail service does.
This is a transcript from Taradel’s Terms of Use and it can be found on Taradel’s website:
«Direct Mail Services — Direct Mail comes with risk. Taradel, LLC does not guarantee results from a direct mail campaign. Customer acknowledges that Taradel’s responsibility is limited to preparing mail pieces and completing delivery to the United States Postal Service®. Customer acknowledges that Taradel shall not be liable for USPS performance failures or delivery delays.»

In January 2015 I placed an order for direct mail marketing. Post cards were supposed to be delivered to the routes I selected no later than February 13^th. I became aware that they had not arrived & contacted the company. They responded that «someone» would call me back. Days passed and no return call. I called and emailed several times and was unable to get a response from the company. Finally I reach Michael Krentz Director of Sales and I am told by him that the postcards have ALL been delivered. I informed him this was not the case. He immediately brushed me off and insisted that they were saying he would send «proof». Several days went past and I had to chase the company to finally get what they considered to be ‘proof’ that the postcards were all delivered. However what they sent was tracking information for some of the postcards to show they were sent to the local post offices. This did not address the fact that the postcards were not all delivered to the addresses I had selected. Finally Krentz admitted a portion of my postcards were never sent at all and were sitting in a warehouse in Georgia. He knew this a week earlier, but failed to act to remedy the situation while there was still time to do so. I have proof he was receiving my correspondence but refusing to reply in a timely manner, or in fact AT ALL, thus ensuring that there was no way to get my postcards delivered. This company failed to deliver to the most important area we selected to market to. Moreover USPS informs us that the route information this company gave us is NOT correct. I have evidence that the maps this company give customers to select precisely where to mail to are NOT the same as the actual USPS routes. Therefore they provided false information which prompted us to spend almost $ 4000 on inaccurate routes and they did not deliver what we ordered. Taradel refused to remedy their error or to even reply to us and thus cost us a significant financial loss. Put simply they are in breach of the agreement by 1. Not delivering as ordered 2. False address listings (PROVIDING INACCURATE MAP). The route maps they provided did not cover the areas they claimed, and did not even deliver a vital portion of our order, and the fact that they knew this in enough time to have corrected this problem but chose not to, shows this company to be untrustworthy at best but more likely deliberately dishonest. Their failure to provide accurate information and their failure to act when presented with the evidence there was a problem shows they were not only negligent but were negligent by choice.