Quality or quantity? I choose quality. While beauty max is a larger store with slightly cheaper prices on select products, I found a better selection in hair color at Archer Beauty. I was looking for hair for Marley twists in reddish/burgundy. They had plenty of options to choose from that were close to the style I wanted where as beauty max didn’t. Luckily beauty max accepts returns(with receipt and unopened packages) so I’ll be returning the hair I bought there. Archer Beauty doesn’t do returns. Only exchanges and store credit. :/Neither store had the«fawn» pro concealer that I wanted tho.(Most stores usually don’t tho lol).