Went here(old location) about a year and a half ago when my friend introduced it to me. She said it defines Fayetteville and is super cool. I’ll be honest, I admired it but didn’t really get all the hype until the second time, when I went recently. The clothing is like Northface, Columbia, Patagonia-esque, but«Fayettechill» — the brand embodies a feel good, outdoors vibe, specific to the city. The associate assisting was very friendly! I feel like the brand also has this culture of cool-friendly, like not trying to hard but a genuineness to it. I got a yoga mat(best brand ever — Manduka, and they were about half off), some Stance socks, and a Fayetteville cap. I am proud of the purchases and now can the hype of the place.