Natural Identity Full Service Salon

Fastest, cheapest, least painful eyebrow threading experience I’ve had! I can’t believe I’ve been spending $ 10 to be tortured by other threading places. I’m very happy with my brows!

It seems like the reviews below are mixed, so quality of service here must depend on which threading specialist you get. I’ve been very satisfied both times I’ve come here! Other perks are that this place offers threading on Sundays and the price is so, so cheap!
I’ll definitely come here every time I need threading!

Worst service ever!!!
I live in the area and had to urgently go to dis place to get my under arms waxed cz I had a wedding to attend dis afternoon but very upset with the service. I guess upset is very small word to say cz the lady over here I Relly dnt knw if she knew how to wax she burned me everywhere n she ripped off my skin so bad dat there is red patchy skin
I Thot it wud calm down in couple hours but Relly hate to say it’s even worst now n I can’t even keep my arms sticking to my body cz it’s burning like hell!
So sad to say people jst open places but can’t give service or keep the standards
I wish der was a zero star which I cud rate for dis place…

Never quite consistent enough for me, but I’m ok with it because I’m paying a whopping $ 4 for eyebrow threading. They have a nicer salon in another part of the plaza, and I cannot for the life of me understand why it’s only $ 2 there. It’s usually closed when I’m in the area though (I’ve done my fair share of running up to see if it’s open, only to be disappointed and come back down to the other one). Regardless of which one, you’re in and out in under 10 minutes.

I was nervous about a $ 2 eyebrow threaded due to the fact I’m used to paying $ 15. I am very satisfied with my eyebrows and will be going back… Rose did my eyebrow threading. I was able to get in and out within minutes.

The worst salon that you could go to especially for getting eyebrows. They have a branch upstairs and downstairs in the same complex. Although salon is owned by an Indian and All of the women that work here are Indians, they treat American customers much more nicely than Indian customers. Although they have billboards advertising $ 2 eyebrow special, any Indian asking for that special is treated like salon is doing them a favor by doing their eyebrows. The work performed is very poor quality because the entire mindset is customer is only paying $ 2. Never mind the 100%tip that I always leave. There is no sign in sheet and they will make the Indian customers needing eyebrows wait for hours while working in others. Several customers who arrived after me (without appointment) were worked in before me. To add insult to injury, The salon worker told me to move to side chair so that «American customers paying for expensive service can be more comfortable». I was also told that it is my fault that I did not receive timely service as I should be the one keeping track of what is my place in line. Wow what a way to treat customers !!
There are lots of other salons in the same strip mall and several more nearby. Unless you enjoy paying money to people that are going to insult you definitely avoid.

This was my second time getting my brows done the first time I didn’t catch the girl who did my name brows and I typically like to go to the same person Anissa did my brows she was very gently it’s crazy I didn’t experience nearly as much pain as I have in the past … I have eyebrows that look like caterpillars if I go too long with getting them shaped so I expect to leave with tears in my eyes … I fed will be back and think she is my girl and you can’t beat their special of $ 2 for brows …
I may try the spa services next time as long as I have some free time … Thanks for a great service !!!

Some times the female owner can be unwelcoming, but everyone else is nice. The eye brow arching is great! It hurts terribly, but you get use to it. Rose (or Rosie) is the best person there. I let someone else do my eyebrows, and it took forever to grow back in. Smh. If she’s not there, leave! Or better yet, call ahead to make sure she’s there.

The eyebrow threading is amazing! Very inexpensive — only $ 4 — and they’re good at listening to what you want (always leave my brows thick, which is something other places haven’t usually done). Would definitely recommend to a friend.

Came here to get henna done on my pregnant belly. Walked in without an appointment, the price was great, the sevice exceptional and the henna was immaculate. Totally coming back here from now on!

Natural Identity Full Service Salon is located in the same plaza as Patel Brothers. It stands to the right of Patel Brothers at this location.
There are 5 locations in Georgia, all around Decatur and Atlanta area.
I come here to get my eyebrows threaded or «cleaned.»
You can’t beat the price here. Only –drum roll– $ 4! Bring cash!
Very friendly staff and there usually isn’t a wait if you go on a weekday.

Disappointed…
I was recommended to this salon for a hair cut but was very disappointed at the service. It’s was 7:00 in the evening and there 6 employees lounging on the service chairs while I waited for a shampoo and haircut. When I was told to get my hair washed. The employee washing my hair was using cold water (keep in mind that it’s December). When I told her it was cold she brushed it off and said its going to turn warm in a minute. It took her literally 3 minutes to was my hair. Worst shampoo service. Then she wrapped my hair in a towel and told me to sit on the chair until my turn. So I did. I waited there for 20 minutes with soaking wet hair dripping all over my face and making my clothes damp.
Then Finally the long awaited hair cut. It’s my turn! I was so excited because I heard so many positive things about this particular shop. To my disappointment I was asked to stand for my haircut when my hair was not even that long (shoulder length). She had me bend all the way down so she could get a perfect line in the back. She was so busy chit-​chatting with everyone behind me that I felt like I was standing there for a good 15 minutes. Every time I would lift my head she would push my head back down. She kept her hand on my head so I wouldn’t keep lifting it.
After 15 minutes I was asked to sit down in the chair. I felt relived to sit down. She kept her hand on my head and still kept on talking to everyone else.
At the end I was hoping to see what it looked like from the back but I wasn’t even shown my hair.
I was very disappointed at the service. And worst of all I didn’t like the way it was cut. Awful. Don’t recommend this place for a haircut.

I won’t deny that this place provides all services. However, I don’t recommend hiring them for your bridal make up. The owner did my make up for wedding and reception and she did a great job but she was way too slow. You really don’t want someone to take forever to do your make up. I missed my bridal pictures and family pictures because of this. Her team did make up for my relatives and they were not so great either. I paid alot of money and i really wished the service was provided in a timely manner.

This place is a hit or miss, it all depends on who you find to actually thread your eyebrows. There is this one lady that I really like who always does an exceptional job, but she hasn’t been there the last 2 times I went. Unfortunately my last 2 visits were disappointing, uneven eyebrows twice in a row. 2^nd time was worse, so bad that she apologized and gave me this make up powder to apply on my eyebrows when doing my make up so my eyebrows could look «even» — I was still very frustrated, when I expressed how I felt, she told me I told her to clean my eyebrows (as if that was a reason for them to be threaded unevenly) — I just didn’t get it … I am not sure about going back unless it’s that particular lady who always does a good job. I probably will find myself another place.

This is the only place I go to for brow threading. You can’t beat the price. They are friendly and do a great job. I have been going for some years now. Also the facials are good. I bought some brow powder from here and it’s lasted me over a year!

I’ve been here about 3 – 4 times already but before I found this place, I’ve been going to Ruby Beauty Center. &What keeps me coming back is the $ 4 eyebrow threading!
I also saw a sign at their window that said $ 1.99 eyebrow threading if you spend $ 30+ on cosmetics. Their service is quick and it’s never crowded when I go. Also, they have this point systems that you sign into whenever you’re done with your service and each visit counts as one. I think if you get 10 or 12 points, you’re entitled to a free eyebrow threading.
I’m satisfied with my visits here but I think next time I’ll go back to Ruby’s because I think they made my eyebrows look a bit better shaped.

Got my eyebrows threaded for the first time. They did a really great job. Noreen did it for me and my friend and it’s only $ 4 (plus $ 1 tip). If ever in atlanta again I would probably go back. They have a rewards system also so you get 1 free every few times.

Unfortunately I will not be coming back to Natural Identity. I have been a regular customer since 2009 and since then the professionalism and service has gradually declined to beyond dissatisfaction.
The customer service has been sub par the last two times I was there and their failure to communicate changes in their rewards program is unfortunate, especially when I’ve been a regular there for so long. I went there to receive brow threading and waxing on my birthday at the end of December. I was apparently burned pretty badly on my facial area by the waxer (the scabs showed up about 3 days later) and then told I could not use my rewards points towards a free brow at that time because I had combined services. That wasn’t a big deal though because I was told I could use it on my next visit. Fast forward to today and they refuse to allow me to use my rewards again because apparently they expired in December. See my frustration? I know it’s only $ 4 but when you’ve been a loyal customer I just ask that you communicate the correct information and don’t be so nonchalant and uncaring about it. Besides the fact that the quality in work has diminished not feeling appreciated as a customer no matter how I’m spending (especially when I have referred all my friends to your establishment) it is just not cool. Mena is great. Don’t know if she’s still there but other than that I hope they do better in the future.

Hello? Where has this place been all my life? I’m pretty sure that I’ve been to Patel Plaza before, but I must have missed the FOUR DOLLAR THREADING signs, because this makes my heart sing. The older I get, the cheaper I become, and I’m always looking for a steal. Apparently, this is their all the time special, and I’m about to make this my all the time spot.
So, I went on a Sunday afternoon, and while the parking lot was totally packed, I was able to walk in and sit down immediately. My threader was friendly enough, gave me a quick compliment and quickly got to work. I have friends that have eyebrow issues… ie they grow funny, they’re super particular etc, but I just need mine to be groomed up, so I think I’m an easy customer. That being said, there was really no conversation about what I wanted, she just told me to «hold it», and we were off. For some people that may have been off-​putting, but I guess she just looked at my unibrow and furry forehead and decided it was obvious what needed to occur. Either way, for four bucks I was very, very pleased. It was quick, didn’t hurt any more than usual, and she didn’t leave any spare hairs. Standard threading, couple of extra tweezer plucks and a quick snip of the scissors. Awesome deal. I’ll be back. For basic maintenance… this is a fabulous new discovery.

Not a bad place to get your eyebrows done. I was referred here over 4 years ago by my friend and co-​worker Mona, and you really just can’t beat the convenience of it being RIGHT next to Patel Brothers. You can get your shopping done and head over to get your brows/​upper-​lips done.
The wait can be a bitch, but it’s worth it. They use a high quality eucalyptus/​tea tree oil smelling cream on your skin after threading, which is much appreciated. My upper lip is sensitive, so sometimes I’m left with bleeding hair follicles (which is not appreciated).