LEATHERACCESSORIESANDWESTERNWEAR. The Branding Iron is one of the coolest stores on the square and I don’t understand why it is listed under restaurants. A correction has been requested. The owner is so cool and a great talker who is warm and engaging. I had to stop in because I love the look, feel and smell of leather and I love western stores. This store don’t just carry western boots, but also riding boots, and casual styles in beautifully crafted leather. The women’s western boots were very nice and had unique designs. If you are looking for quality boots like Frye, this store is a great option. . While they do have clothing options, I just focused on the leather accessories as a matter of interest. They have wonderful leather bags in various sizes and styles so if it’s a bag that you need, the Branding Iron can help you. If you love the smell of leather, just step inside and take a deep breath!