I have a yarn, fabric and clothing fetish. I love really nice yarn, fabric, and beautifully-designed clothing. I love making things with them — particularly clothing. Wearing what I wear is less of an issue for me. Bow Bec’s is an unexpected paradise for me of yarn and unusual, flowing, imaginative clothing. There’s a tendency in slightly hippy towns for the kind of layered, drapey middle-aged New Age woo-woo woman look that is missing here. Instead, there are chic, asymmetrical skirts, biased cut tops and bottoms, feminine, draping, flowing clothing that are not necessarily the oversized, loose garb of the above mentioned kind of woman — bless her heart — that leans toward unusually cut clothing. I have some real clotheshorse friends that wear tiny sizes and workout about 2 – 3 hours a day. They love draping, flowing, comfortable, form fitting clothes and I saw plenty of skirts and tops here that they would love. The price tag comes with it, though. This is no cheap store. A nice skirt with several bias-cut gores with ruching embellishment cost about $ 115. You’d expect this price and it is worth it. It’s not poorly constructed and it’ll probably be the favorite skirt of that certain chic, unusual girl for the rest of its lifespan(I’d give it about 15 – 17 years with the proper cleaning care and as long as she stays relatively the same size that long). In the back, there are the best yarns. No cheap quality yarns here. Noro, Gedifra, GGH, and other great brand yarns of high quality with BEAUTIFUL colorways. And a good amount of stock. I go to my LYS(Local Yarn Shop) and it’s not well-stocked, only 3 of the most attractive colorways and 9 of the less attractive colorways. The prices were moderate — not the highest I’ve seen and not the cheapest either. Okay, let’s be blunt: I tend to shop online because I’ve been knitting since I was 8 and I can tell by most of the information I see online and sometimes by dropping in on my LYS what a yarn’s going to be like. Many knitters prefer the sensuality of touching the yarn and seeing how the yarn looks next to their skin in the mirror. This is the perfect shop for that. It’s well-stocked and the prices are not outrageous. Soft sell: the serene woman at the helm was not the owner and she was helpful and avoided any kind of annoying and aggressive sales. In fact, no one I’ve encountered in Chico has yet to be an aggressive salesperson. Yay!