Move Over Princess

Just came here and the entire store is closed down! There is no sign in the front anymore, and just an empty space. Drove an hour to get here for no reason.

Very organized but not many varieties

I went to Move Over Princess to find a dress for my prom. I went to Trudy’s and B Chic Fashion, before finding my dress here. The store is clean, and the dresses are all well protected with a baggie. The ladies are very sweet and attentive, and right now they are having a 20% sale on all their dresses. Definitely a place to check out! :)

This place is awesome! Workers strike the perfect balance of helpful and attentive but not pushy. Selection is vast, store is well-​organized and clean. We have been to many, many dress shops and this one is by far the best!

I went to Move Over Princess to find a gown for the Marine Corps Ball. The Mother daughter team that created the store are amazing and so helpful. They have a great selection and take the time to really help you find a dress that is flattering to your figure. What I was impressed with that I wasn’t able to find with other similar stores in the area – pleaston, dublin, etc — is that they carry a wide range of sizes and styles of dresses. I’m 25 years old and definitely not the same size as I was in high school, haha. You won’t feel let down if you are a size 10, 12, 14, or above because they carry ample stalk and selection.
I found a dress I loved, but needed it to be one size smaller, they ordered it for me and it was there in the same week (like two-​three days)! I am so happy that we found their shop. I highly recommend checking it out.

Looking for places (after prom season) for a pageant dress is not an easy feat. Let alone finding one close enough that is convenient to go to! I stumbled upon this little shop as I was heading into Safeway one day. I am so glad that I did! Courtney and her mom are so sweet and very knowledgeable! It was my first pageant and I had no idea what I was looking for so they gave me great advice and pulled different options for me. They were very patient and I like the floor plan of the store where it is separated by price point. It helps with the crisis of falling in love with a dress just to find that you get sticker shocked! Although I did not buy my pageant gown from here (mainly my fault because I had a short timeline) I will be returning to find other dresses for events and pageants. There are many options to choose from so if you’re looking for affordable deals, different styles, or different colors, this is the place to go. I bought a short red dress from here and a long red dress that they featured on their Instagram as a clearance item. I would follow them on Instagram because they are always posting great deals! They are closed on Mondays, but who needs to find a dress on Monday anyways, right?

This place is amazing! I would recommend it 2 anyone looking for prom dresses… They offer a good selection of dresses for different price ranges as well as sizes. Not to mention the decorations of the store are really cute! The staff was very helpful and patient.

Love how organized this store is! Compared to all of the stores I visited for a prom dress, this one was very easy to find what i was looking for. When it comes to prom, money is a huge factor when choosing the perfect dress and they allow you to choose your price range and go from there. Great selection to choose from.

The store is pretty small and don’t have much selections for petite girls, but I was lucky enough to find my prom dress here. A good thing about this place is that they won’t allow someone from the same school as you to get the same dress, which is perfect

My daughter has been looking for a prom dress for several weeks. We have been to many stores after doing research online. Last week, a friend told her about Move Over Princess and we visited today. This shop is not terribly big, but it has an impressive inventory. We were greeted by Becky who explained how the dresses were arranged and showed us how to read the tag for size and price. She left us alone to look through the racks. My daughter found a few dresses to try on. She had seen a few on the website that we did not see in the store. Becky and Courtney both searched through inventory and came up with one of them in a size that was 3 or 4 sizes too large. Becky told me that she would not recommend trying to alter that particular dress that many sizes because of the style and cut. My daughter is very small (a 00 has to be altered). We were told by every place we went to that «any dress in any size can be altered to fit.» She recommended checking online if my daughter had her heart set on that particular dress. I appreciated her honesty and desire to help get the perfect dress. My daughter ended up with one of the original dresses she tried on. I have been to every prom dress store imaginable in the past few years. Most are fine, but I felt more support and less pressure here than anywhere else I have visited. This place is worth your consideration if you are looking for a special dress and helpful, friendly service.

Came here a few weeks ago with my younger sister who is getting ready to attend her senior prom. This cute little boutique offers a great variety if you are concerned about price and style. We were greeted immediately as we walked in and the girl working there was eager to help my sister get a fitting room so she could try on a few dresses. She also pointed out different areas of the boutique and how everything was set up so we were not lost.
One thing I really love is that this place is extremely well organized and clean. The dresses are sorted out by price, length, and size so you do not end up falling in love with something out of your price range. Knowing me I went straight to the most expensive ones for my sister to try on because… well…that’s just me. LOL. Having done pageants in the past, I love my fancy designer gowns. ;)
The boutique quickly got packed with girls as it was a weekend afternoon and there aren’t many good prom dress boutiques around the area. Also another thing that is great is when you purchase a dress they put a tag on it and don’t sell that same dress in the same color/​style to anyone else in your school. I think that is a great policy because I know back when I was a junior/​senior that was a huge concern. You always want to stand out! One thing they could improve on is having an actual catalog of only the dresses they sell, along with all the books with designer dresses in it, most of which are not even in the boutique (you have to order it). Having more fitting rooms available would be nice because I saw many girls and parents getting frustrated having to wait in the waiting area which only seated a few people at a time so many were standing around.
Overall the service and organization/​cleanliness makes this boutique charming and comfortable to be in. They have beautiful options. I would reccomend this place to any girl looking for her junior/​senior prom dress!

The previous reviewers got it all wrong… This place was absolutely perfect. prom dress shopping made easy. lots of selections to choose from. prices for everyone! Lovely staff really went above and beyond I will definitely be back with my next senior! Absolutely impressed!

Just formal dresses — no bridal gowns? Yes! This is a small store, but they offer more «Prom and Pageant» dresses than other formal stores crowded with bridal gowns. With brands like Sherri Hill, MacDougal and LaFemme, as well as lower-​priced no-​brand dresses, this store is awesome. My daughter needed a MODEST formal to wear in a homecoming court at a private school. The strict modesty rules left us few options. At Move Over Princess, we found a perfect Sherri Hill gown for $ 450. About half the dresses in the store were under $ 200. The most impressive thing about this store is the size selection including «0» and plus sizes. They must not work on commission, because we felt no sales pressure. They do not allow returns or exchanges, but they let you take your time deciding. They don’t have onsite alterations (they offer referrals), so there is no incentive for them to order too big (the classic bridal gown scam). My daughter’s dress required alterations for modesty, and the end result was AMAZING! Thank You, Move Over Princess!

Out of many prom dress stores that I’ve been to, this has to be the most organized one. Sizes, lengths and pricing are all arranged and kept in that order around the store. It makes looking for a dress much easier than looking at the tag, hoping to be your size, when you find something you like. The place itself is adorable and brightly lite. It feels like a little princess’s dream closet. The owner, Courtney, opened this place when she was 19 and hey, for a 19 year old (then) that’s just amazing. She’s accomplished so much more than I ever had in my 21 years.
It was a while back that my friend came here with me looking for a graduation dress. She was able to find a simple turquoise dress for under 80 dollars. The dress was gorgeous and the price was much lower than her original budget. She when back another day to get it since she came with me on her lunch break that day.
Also in the back, there’s a beautiful display case that has glamorous phone cases and bags (dress necessities too) and another with sparkling earrings. Everything’s actually at an affordable price. Customer service wise, I can’t ask for anything better. They were attentive and friendly, quick and efficient (great dress pointers too)
Final Thoughts: If I’m ever in need of a fancy dress or know someone in need of a prom dress, this will definitely be the place.

Very nice clean place, we went here I had no idea what to look for in formal wear, but the girl that helped us was awesome. She was very friendly and patient. I would definitely recommend people to this store.

I am very happy to give a positive review to Move Over Princess. This past weekend, my daughter and I visited the store for the first time in search for a dress for Cal HS Senior Ball. We had been all over the East bay area with no luck. Needless to say, my daughter was getting a bit discouraged. The staff was very friendly and extremely helpful. The selection was amazing, affordable, and not all a size 6. My daughter chose a beautiful floor length gown that didn’t break our budget. Thank you Move Over Princess — you made both me & my daughter very happy!

My daughter and I have been to every dress shop in the Bay Area and this one far exceeded our expectations. The store is brightly lit, well-​organized and the staff is very helpful. There was a no pressure feel and the owner Courtney was very knowledgeable. She was an open book and gave us prices, style availability and her honest opinions. On the same day of our visit, she had to deal with a group of unruly girls and handled it very professionally. We ordered a dress and will be repeat customers.

I am very happy to give a positive review to Move Over Princess. Last week, my daughter and I visited the store for the first time in search for a dress for homecoming. I wanted it to be special for her since she is a senior and MOP did not disappoint. The store is owned by a lovely mother/​daughter team and they were most helpful. The selection of dresses was decent and we were lucky to have visited during a 30% off sale. The selection was so great that my daughter actually found two dresses she loved! (I was so thankful that we did not have to travel and visit many stores!) What I loved most about the dress she chose was that not only was it unique, it wasn’t too short nor was it too revealing. After getting home, I quickly checked online and found the same dress on two different websites for $ 40 to $ 50 dollars more than we paid proving that we did indeed get a great deal. You can be sure we will be back when ball season comes around. Thank you Move Over Princess!

WARNING! Do not allow them to measure you for a dress without double checking the measurements are correct and reviewing the size chart of the designer you are ordering from! We put too much trust in the older woman running the shop assuming fitting women for dresses is her field of expertise. Well we were very wrong!
My daughter ordered a beautiful Sherri Hill dress totaling $ 650.00. The older woman took her measurements while the young lady had my MINOR daughter sign a contract agreeing on the measurements taken were correct. Well of course my daughter is going to sign it and agree because she trusted her and was very excited over the dress. She was given a deposit receipt but no copy of this contract. Several weeks later the dress has arrived and we go to pick it up. The shop is busy. My daughter tries on the dress quickly and says it fits. We pay the remainder of the balance and leave.
Well, a week later she finds the shoes she will wear with it, tries the dress on and walks around. It fits her but then the dress slowly starts slipping down as she continues walking around in her heels. I look at the tag and it is a size 8. We look up Sherri Hills size chart and measure her. She is a size 4. Hmmm this is not right.
We go back to the shop. They ask us for our paperwork (meaning the contract with the measurements on it). We don’t have it and were never given a copy of it, but I tell her to look for the original so we can compare measurements. The older woman claims she was in the back attempting to find our paperwork. She states she has everyone elses but MIRACULOUSLY can’t find ours! I knew from there that she took one look at my daughters size 4 body and knew she made a mistake but would not admit it. I even attempted to take partial blame for not double checking her measurements or checking the dress tag before leaving with it (not that the latter would have mattered since my MINOR daughter signed a contract that is lost) What a joke!
Then she tells me to have it altered. This is when I knew this woman HAS NO CLUE about dresses. My mother already took a look at the dress and due to the web beading (all connected on one string) it can’t be altered without paying hundreds of dollars to rebead it! Meanwhile my parents, call up B CHIC Fashion in Belmont and explained to them what was going on with their granddaughter’s dress. They offered to exchange the dress for the correct size if they had it in stock or switch for something comparable. AMAZING !! Now thats great customer service especially considering they would make no profit. So, BUYERS BEWARE of the shady service behind the pretty princess interior.

One stop shop for all things prom! I stopped in here while heading to the real estate office next door, and had a lovely 15 minutes browsing and daydreaming about my high school prom revenge… Mostly involving me looking fierce in the super sexy, gorgeous dresses!
So many styles, colors, and even a huge price range — surely your high schooler can find something amazing here and feel perfect. The gals who work here are very friendly and excited about what they do, and I even read online that Move Over Princess was started by a 19-​yr-​old girl born and raised in Castro Valley. Pretty cool, since all I was thinking about at 19 was scrounging up enough change for Papa Johns delivery to my dorm room.
Another tidbit worth mentioning — not all of the dresses are super young. I would think if you are in need of a nice cocktail dress or black tie event dress, you would find something here easily. Could potentially be a great place for bridal party dresses, depending on style of the wedding obviously.