Capitola Beach Company

I have always been intested in taking SUP (stand up paddleboarding) lessons, but had been apprehensive. Finally this past Sunday (9÷27÷15) I decided to go for it! I am so glad I decided to go here because my experience was absolutly amazing.
My dad and I had a lesson with Matt, and he was such a great instructor. He took a few minutes on the beach to give us some instruction and taught us the basic form, but 95% of the lesson was in the water. Matt was so positive, helpful, and energetic; he really made the experience great.
The lesson was $ 75 per person and that included the board, a wet suit (which we didnt need), and an hour and a half lesson. It was a good deal for everything that was included. I was on the fence about taking a lesson vs just getting a board and figuring it out; but the advice and encouragement where sooooooo worth it! I was under the impression from other Unilocal comments they only took cash, but I paid for my lessons with my cerdit card.
For anyone who has thought about or wanted to take SUP lessons I cannot impress upon you enough to come down here and do it! It’s so fun, relaxing (once you get your sea legs), and just all around amazing.

My daughter (8 years old) had her second but first surf lesson here with Paul. It was a great experience for her. Paul was patient and worked on her confidence and skill in the water. Most of all, my daughter had so much fun that she wants more lessons with Paul. She’s already asking about next weekend.
Plus the staff at the store are great and made us feel very welcome! Jill entertained my 4 year old son and was so kind! If I could give this place more stars I would!
Also, it’s very easy to schedule a lesson. I left a message after hours and they called me back in 30 seconds. What!!! Who does that any more! Customer service is top notch!
We will be back for a few more lessons!
Anybody visiting the Capitola area and looking for surf and SUP lessons, go here! You will not be disappointed!
Cheers!

Really great experience today with Matt for a beginner stand-​up paddleboard lesson in the lush waters off of Capitola Beach! Matt was very serious in giving us the basics to ensure our understanding, safety, and enjoyment, but he was personable and fun. I wasn’t entirely sold on doing it at all (was bf’s idea), and was a little afraid of encountering sharks or big whales since there’s so much active sea life in the cove, but Matt had me so focused on proper technique that I lost my fear pretty quickly.
Can’t wait to try this again, especially if we rent the equipment from this company again.

We were in town over the Labor Day weekend and thought it would be fun to take a surf lesson with my 10 year old son. So after a smidgen of research I contacted the Capitola Beach Company.
WOW!
What a great experience beginning with the scheduling process, to checking in with Matt outside and to the lesson itself with our instructor Paul.
We began the lesson on the beach with basic fundamentals and quickly transitioned into the surf. Paul was extrremly attentive, knowledgeable, patient and encouraging. It was obvious that this isn’t just a «job» for Paul but his passion and it showed just by the way he «coached» us all… always positive with his critiques so our next wave could be better.
He was AWESOME!
We look forward to our next time in Capitola and signing up for more lessons.
Thanks again everyone at Capitola Beach Company!!!

Matt was such a great teacher! They have the best rate for lessons in the area, and Hooper beach felt like the perfect starting place for this newbie. Thank you!

My daughter had her 1^st surf lesson with Capitola Beach Company when she was 10 years old. The instructor was amazing. She absolutely felt so confident and had so much fun that we went back for a couple more lessons. Now she is 15 years old and she has formed a great relationship with Capitola Beach Company. Every time we just go by to say hello they are always so welcoming! They located on the Beach area in Capitola Village in a Trailer where they provide Surf Lessons and SUP lessons as well as rentals and anything else you may need to make your day in Capitola a fun one. They also have a store in the village with awesome clothing. We absolutely recommend them!

I contacted the Company about sending in the sweat pants to see if I could exchange them for the same size and color. Jill sent me a postage paid envelope to return them in. She then contacted me and said they did not have a replacement but would send a gift certificate for the amount of the sweats. So I hope to be able to use that when I return to Capitola in October. All in all it was kind of a hassle but Jill was very nice and responded in a timely manner.

Had a fantastic experience renting paddle boards! The employees who work here are so kind and genuine. Good karma lives at this shop!

3^rd time surfing, and second lesson every. Being a business man in silicon valley, i understand what i means to recieve good service. Matt and Capitola Beach Company fits the mold.
Outstanding — Matt took my 9 year old son and me, and started on the beach with alieviating any possible fears we may have about the sport, the water, or any hollywood dramma about sharks and roadblocks to enjoying the sport. After good fundamental instruction on dry land, and understanding what we wanted to accomplish and what our skill/​athletic level was, we hit the water.
Once in the water, we were able see how the waves were lining up, and how best to get positioned for catching waves. Matt always being attentive, enthusiastic, positive, and clearly i can see his love of surfing. The guy is great.
After we spent catching MANY waves, both myself and my son, left wanting more. I was particularly pleased because my son continues to want to surf, as do i. Much credit to Matt.
Before this experience surfing, i really thought i would never learn, or even get up consistantly. However after the lesson, i feel much more confident.
When back in Capitola, i plan on getting their surf lessons lined up. No doubt.
I highly recommend Capitola Beach Company for surf lessons.

My son takes lessons from Paul, and we couldn’t be happier! Paul is an excellent instructor, and when I went out with him he was great at explaining the how-​tos of surfing, including how to read waves and surfing etiquette. Our son had one lesson with Matt as well, and my son liked him just as well as Paul! Jill has great taste in clothes and it is hard not to buy more clothes every time we’re there as well! Jill and Matt have a great little surf school/​shop, and we will be loyal customers for years to come!

I love this company! My daughter and I have rented stand up paddle boards several times from Matt and Paul and they have been consistently kind, friendly, knowledgeable and affordable! They are right by the beach and honestly, just straight up good people! AND ALSO, the boutique is so great! It’s pretty and immaculate, with a truly gracious and helpful staff! I love the quality and variety of clothing. From Billabong to Roxy the beachy brands are here and the pieces are classy and comfortable. This has become my favorite shopping spot in addition to my first stop for surfboard/​paddleboard rentals! We love Capitola Beach Company!

is very nice reciption，when i email to ask about the lesson。they are reply quickly! i am foreign, I understood very little English, so they are patiently talk with me! and the teacher very nice person! but the day a little wave in the water surface waiting and waiting is cold!

Despite my earlier rant, it turns out there was just a little miscommunication in the shop. Matt (owner) got back with me right away through email to make things right. Just hung up the phone and things are all good. Even made a little policy change to prevent future miscues. From a customer service standpoint, that’s as good as things can go. And from a neighbor’s perspective, nice to know there are good people running businesses in the village we all love so much.

One of my favorite places to shop in the village. Very neat and clean store. Super cute items and love their logo! Their logo captures all that is wonderful about our little city by the sea! I have a couple of their french hoodies and love them! If your in the village you should take a look. Shopping by the beach it doesn’t get better than that!

I have purchased the greatest trucker hats from the store. I love them, I got them for my whole family.
We have also had the absolute pleasure of taking surf lessons from Paul who works on the beach. If you’ve been afraid, intimidated, and or wanted to try surfing do yourself a favor and visit Paul at the Capitola Beach Company. They are affordable, have great service and you will have a blast! Don’t miss out on this great weather!

This is such a great place to get your beach on. Rent stand Up Paddle Board, Take the kids out for surf lessions on Pleasure Point or just rent a wet suit. Best day ever.

This was my sons first surfing experience. His instructor, Lucas, was very patient & kept encouraging him. After a few minutes of instruction on the beach, they headed out for the water. My son was standing up within a few waves, and by the end of his lesson, he was riding waves clear into the beach. I highly recommend taking a lesson with them, my son is already talking about his next lesson for our next trip.

I own my own stuff, but sometimes have friends who don’t, as well as teach SUP classes. So, I often go to Matt to rent boards/​wet suits. He is the most friendliest and easy-​going guys to work with ever! He makes the business of renting boards and equipment so easy. He also upgrades his equipment yearly, so he has the latest and greatest. You also can’t beat his location. Just grab board and jump in the water! I definitely recommend using this place for rentals.

Went out paddle boarding for the first time, and I had a blast! Most of the group I was with have all paddled before, so I didn’t need an instructor to give me lessons. The staff member was helpful and brought out my board to the water, and have me a quick overview on what to do.
With a high temperature of 82, we were there in the morning when the fog was still in. Let’s face it, I’m always cold, and no I’m longer allowed to be in the sun, so I’m getting a wetsuit! The suit was totally worth it, and it was an hourly charge of $ 6. The entire time I was on the board, I kept thinking about how my face, hands and feet were going to stay warm.
We headed out past the pier, where we got to watch a ton of brown pelicans diving for fish. I think the whole idea of paddle boarding is to paddle, but I kept finding myself staring at random things, and really enjoying the view.
On the return in I was given instructions on what to do (getting back to shore is harder?!?) and wondering if I could just simply stay out on the ocean. But it turned out to be really easy, and cruised right into the sand.
I didn’t even get my suit wet.

We decided to rent some boards the other day to take advantage of the beautiful weather and decent waves. I’ve never used a soft top long board before but the bf assured me that it would be quite easy to maneuver. We picked up two long boards and a full wetsuit for myself. (He, luckily, had his wetsuit in the trunk of our car and I was SURE NOT going into Northern California water without one) Their prices are below:
Surfboards: $ 9/​hour OR $ 25/​day
Body Boards: $ 5/​hour OR $ 12/​day
Wetsuits: $ 6/​hour OR $ 15/​day
Beach Chairs: $ 2/​hour OR $ 6/​day
Beach Umbrellas: $ 2/​hour OR $ 6/​day
Private Surf Lessons (1.5 hours): $ 80/​person
Group Lessons (1.5 hours): $ 65/​person
NOTE: Rental costs must be paid in cash and deposits can be on a credit card or in cash of the value amount of the equipment rented.
The staff is super chill and will give you great advice on where to catch waves depending on your skill level.
Two hours later, I emerged out of the ocean invigorated by the water and even saw a seal swim right by us. If you’ve got the time and don’t have a board, I suggest renting one from Capitola Beach Company and giving it a try. TOTES fun!