Heatonist

This place is great BUT the tastings don’t work on their own. It’s obvious how much hard work the guys are putting into the tastings and getting the best and most interesting hot sauces in the store … BUT
Put some tortilla chips out! Rather than the tasting spoons, put FOOD out! Because, who EVER eats hot sauce by itself? You guys are doing a disservice to the sauces by not having chips or something out.
Great, great place, though. Great selection and really nice guys.

Very friendly and helpful staff. Gave us multiple samples and helped me create a great gift package for someone with dietary restrictions. Can’t wait to go back!

When I walked out of here, I messaged my friends to tell them I fell in love. With Heatonist. This is one of 2 must go to places for any visit to NY.
It can be overwhelming when you walk in. So many hot sauces. Where do you start? Ask questions or tell the staff what you like or don’t like.
What an amazing tasting experience!!! The lady who helped me asked me a few questions to start then selected a few she thought I might like. As I tasted each, we talked about them and she further tailored my tasting experience.
Talk about passionate, knowledgeable and patient. She knows her hot sauces and was so kind about answering all my questions.
Between selection, experience, cleanliness of the store, and staff, I can’t rave enough about this place. I walked out with 8 items and had to buy some items for friends. Now I wish I bought more… Guess I’ll have to go back :)

If you’re hot sauce lover you gotta check this place out. My boyfriend and I walked by this place and had to go onside. Since they were doing a tasting, we tried about 10 different hot sauces (which didn’t even scratch the surface of what they had) around the world. The hot sauces varied from sweet to smokey and all levels of spicy.
I walked out with a bottle of Todd’s Inner Beauty, a caribbean hot sauce with mustard and papaya. Putting this on every fish dish I make!

Heatonist is awesome! Definitely the best birthday I’ve had! My friend and I had our birthday here with about 12 friends. Noah & Tyler were super great to work with and went above and beyond our expectations for the event. We had the back event space and outdoor patio to ourselves with a ton of crackers, cheese, meats, and beer to pair with our hot sauce. They also made an awesome watermelon dish for dessert paired with a chocolate hot sauce. Throughout the night we were able to sample all the different hot sauces and choose our favorite to bring home. Everyone had a blast and it was a huge success thanks to Noah & Tyler!
I’ve come back to buy more hot sauce since and plan on many more visits!
If you love hot sauce and are looking for a fun & spicy event, Heatonist is the way to go!

This store is awesome. At first I was absolutely skeptical of a concept like this but I took a chance, bought a cross section of sauces and I will never go back to boring Tabasco again. Sriracha will always have a place in my heart but a well crafted, artisanal hot sauce is amazing. They don’t stock bad hot sauce — so get here and try something new. Your taste buds will thank you.

Holy crap! New favourite store! Knowledgeable, friendly staff, and damn fine products. Bravo, sirs.

Très bonne boutique de sauces piquantes à williamsburg !
Ils ont une sélection d’une vingtaine de produits jamais vu avant. Le propriétaire est vraiment accueillant et prend le temps de faire goûter ses produits.
Les prix varient entre 10 et 15 euros en moyenne.
L’espace est beau et ils ont une grande pièce où ils organisent des events de dégustation.
Très bonne adresse pour ramener un produit qui va apporter une dimension à nos plats ou à offrir.

Heatonist is a curated hot sauce and condiment purveyor in hipster Williamsburg. The selection is incredible and varied, covering multiple types of peppers, combinations with fruits or honeys or other vegetables, sours and sweets. The store is small, but well stocked and appealing to the eye. Most notably, they have a taster bar, where you and your friends can sample any of the wares, compare spice levels, and triple dog dare each other to lick the hottest of the hot. Staff are very friendly and knowledgeable, expertly talking up each of the sauces and trying to match you with your dream condiment. They also put together gift boxes for your favorite heatonist/​masochist.

Awesome shop! Great concept and excellent addition to Williamsburg. Beautiful event space and Garden. Can’t wait to attend some winter parties.

Been meaning to come to Heatonist since it opened up a few months back. I finally had free time and whilst in the area, why not. I only got a couple straight forward comments for a straight forward, small, basic shop but a clean, cool and interesting concept of a store.
Do I like hot sauce? Yes.
Am I a fan of hot sauce? For sure.
How many bottles of hot sauce are in my fridge? A good handful.
How many different hot sauces have I tried in all my years of hot saucin’? Over 100.
I wish I could have sampled all of them. But I only tried three to not be hot sauce greedy: Mike’s Hot Honey, a NYC labelled one with graffiti label and one where the cool and really friendly host asked me if I liked mustard… whoo yeah mustard hot was a better kicker than the Hot Honey, which is more sweet from the honey then a medium heat kicks in. The NYC graffiti labelled bottle has a medium kick also.
The only problem is when you walk in, which of the many, many, many bottles and jars to choose from. Besides the label, how do I know which is worthy of buying? Well anyway, $ 12 a bottle for Hot Honey is worth the honey and hot sauce in supporting a novelty, hipster, unique concept.
There’s also a backroom, I’m guessing for making hot sauce or hosting tasting events?

Heatonist is the shit.
Noah & Tyler dreamed up this hot sauce paradise that is lovingly curated in a slick, yet inviting show room. It connects to a test kitchen/​dining area where they hold fun, imaginative events: just last week they featured a habanero farmer from Japan who not only made an exquisite dinner, but intrigued everyone with his life story. All the wares are delicious, interesting, and diverse. You can sample everything before you buy it – where else can you do that these days? Perfect for gifts, party favors, dinners, whatever!
Go by, try the hot sauce, chat with the fellas, and leave with your sinuses clear and your spirits thoroughly warmed. My favorites include the Queen Majesty Scotch Bonnet & Ginger, the Ghost Pepper & Blueberry, and the Smoked Habanero BBQ.

Do you like hot sauce? I mean, do you REALLY like hot sauce? Then the Heatonist is for you. Walked by on the way to the Wythe Hotel and just had to stop in. They have all sorts of local and nationally made hot sauces, and had about 30 bottles lined up on their bar for you to taste. Had some super awesome stuff, and the two employees were great with their recommendations.
They also have a back room for private events. We were told there was a catered event going on that involved a lot of their hot sauces, but it was too late to get in. Oh well, maybe next time!

This place is awesome! The selection was quite vast and the staff were super helpful. I’ve been waiting for a place like this forever!

They carry Mike’s hot honey!
And they let you try a variety of hot sauces!
It’s a small little shop but they offer so many different types of hot sauce!

What a cute spot– we come from Queens for the variety & customer service. There is a sample of just about everything it seems like. The people working there know their hot sauce stuff. The prices are good. You’re getting nice stuff & it doesn’t seem over priced. We would recommend it to any one who enjoys the spicy side of life.

Excellent concept and a great selection of exciting sauces you have never seen before. Friendly staff make this a great place to shop as a regular or to stop in on a night out.

One of the cooler spots opening up in Williamsburg, a hot sauce tasting room. Come here and taste before you buy. All hot sauce enthusiasts have those bottles in the collection that have been used once and then it sat (those not so good sauces). You secretly hoped your roommate would use it all up or accidentally spill it so they would have to buy you something new. Well now you can try before you buy. We stopped in a week or two ago and had a great time. The owner is super friendly and willing to share his knowledge of all things spicy. We tried a few and went home with two new bottle.
The tasting process is handled buy taking one of these smallish spoon tasters and having hot sauce pipetted on. It feels a bit like a science experiment and helps ramp up the anticipation of your taste buds.
The downside is that your not tasting the sauce with food. But I think they plan to have tasting events with food. The other issue is that the sauces are a bit expensive but that has to be expected and is worth it for the variety and unique options. We loved this place and will be back soon.

New B&M outpost of a popup concept that I first check out at the BK Night Bazaar. Dig the idea because I always find myself buying condiments and getting limited use and feeling bad about it. Priced as you’d expect, good selection.

Are you a fan of fiery sensations, aka a «heatonist» (the best new culinary term of the year)? If so, then this shop is for you!
Opened just last week, the dust is literally still settling on the minimal wooden shelves of this hot sauce sanctuary, which will also double as a music venue once construction is complete.
The shop features a couple dozen different indie brands with a few different varieties of each. All of the bottles and spice blends are insanely original and are produced for the most part in small batches by little producers around America, with of course a nice range of Brooklyn-​made blends.
After tasting about a half dozen different sauces my face was on fire but I was still able to pick out the one that I loved most: a habañero carrot curry sauce from a small brand out of Portland called Marshall’s Haute Sauce.
Priced between $ 10-​$ 14 a bottle, the sauces make cool gifts for the gourmet daredevil in your life or just a nice unexpected twist to your regular arsenal of spices.