Brookfield Square Mall

Oh Brookfield Square… I feel like the inside has seen better days and the selection of stores is geared more for the suburban teenager. The only reason I go inside the mall anymore is for The Loft and the Grassroots salad place in the food court.
I thought I had read in the paper awhile ago that Brookfield Square was supposed to get all these great stores that we don’t have around here, but it looks like most are still going to Mayfair or the new mall being built, The Corners.
Brookfield Square has recently gotten some good restaurants on the exterior of the mall, but the inside needs some better stores to keep people coming in. I will go often at lunch and the parking lots are full but hardly anyone is in the actual mall.

This is one of my favorite malls in the area. It’s a big mall and spread out nicely enough where you don’t feel crowded and running into people even on a busy weekend. There’s a ton of parking. The food isn’t limited to food court options, there’s a lot of restaurants to choose from that will suit the needs of families, couples, and groups of friends. My favorites are Cooper’s Hawk and Bravo Italiano. They have recently added Blackfinn Ameripub and I look forward to trying this location, as I’ve tried a location in Austin, TX and loved it. As far as stores, there is a wide range from large department stores at each end of the mall to everything you could dream of in between. Your mall staples like American Eagle, to sports stores, boutiques, jewelry stores, etc. My favorite thing to do is the $ 10 chair massages outside of Kay Jewelers :)

The mall is great. No kids running around like at Mayfair Mall. The only gripe that I have is the public bathrooms. They are disgusting that I wanted to go home immediately to take a shower. Plus some of the locks don’t even work let alone some of the sinks with the soap dispenser. You would think with all remodeling that they would spend some money on the restrooms. Note to myself, just look for what I need & leave all within an hour since I know that I’m gotta use a restroom eventually.
Plus cell phone charging stations would be nice. I’d stay longer at the mall & spend money.

Although smaller than Mayfair, I prefer going to Brookfield Square because A) Less people, B) Easier parking. I believe this is a newer building, and the interior is very clean and safe. Yes, the selection of stores is not as good as Mayfair, but they seem to have all the basics (Plenty of clothing stores, food joints, and a book store!). You’re just not going to find any stores like LUSH or Nordstrom in here — which is totally fine.
The mall scorecard:
+ 1 point for having a book store, even if it is Barnes and Noble.
+ 3 points for the Aurora quick care clinic.
+ 2 for having a really good mix of stores. The mall seems to have slightly more clothing stores, but there’s a fair variety of categories.
— 1,000 for the obnoxious Kiosk sellers. No, I do not want to buy some overpriced hair straightener.
+ 999 because every mall has these vultures now. Brookfield square just seems to have a larger (and more aggressive?) concentration of them.
Overall: Preferable to Mayfair (less crowded and easier to navigate), more selection that Southridge, watch out for the Kiosks.

This mall is the best one stop mall for plus size woman! It has Maurices, Lane Bryant, Torrid and CJ Banks. Jc Penny, macys and sends have plus size too but I never go to those stores. This store is smaller. Sometimes difficult to find parking but it’s slow on the weekends, full of mom’s with strollers and relatively peaceful unlike the nearby malls full of rift raft and young kids.
The food court had gotten better options too! This mall is always clean and looks good too!!!

As a guy, I wanna get all my shopping done quickly and in one place. That’s why I love the Old Navy! I just head straight to the discount racks, pull out a few t-​shirts and pants, try ‘em on… and BOOM… I’m checked out in no time!

A nice mall. Medium in size. A good variety of stores. Clean. A nice food court. Several other restaurants around outside. Plenty of parking. Mostly on one level, a couple of stores have a upstairs. A good shopping experience.

I love this mall! It has all my favorite stores in 1 place, it is clean, safe, and people are super friendly! I do 2 major shopping days per year, and Brookfield Square is where I spend those days! Great food court restaurants too!

The kiosk venders suck, but those are at any mall with this kind of traffic. It doesn’t hurt to say ‘No, thank you’.

Brookfield Square is a very nice, clean, safe mall.
It isnt quite as big as mayfair or southridge, but it has great stores and lots of restaurants, either attached our in the parking lot.
Food court is also very nice and clean!
Stores include:
Boston Store
Sears
JC Penny
Barnes and Noble
Express

Nice, clean and modern a touch of construct can describe brookfield mall in general. They have quite the variety of stores and vendors throughout the mall. The selection of food chains are quite over the top, especially the restaurants connected to the square (for ex. red robin, etc.).
I have noticed that the majority of the stores here offer their merchandise at quite a steep price in comparison to its sister online stores. That is pretty much my only complaint about brookfield square malll. There’s plenty of parking, especially on the odd sides of the mall but the closer you get to the restaurants, the more difficult it’ll be to find parking.

As far as the 1990’s era «malls» go, Brookfield Square has quite a bit of selection. They’ve updated the outside of the mall a bit in the last decade with some restaurants and businesses that have their own special façade so the building looks more interesting from the outside. Some of the big box department stores in Brookfield Square, like JCP and Sears, seem to be struggling a bit. There are a couple of empty stores, but not that many. It has everything that you may need, if what you need are the basics. The food court is pretty good. I think the «star» description that Unilocal gives three stars is pretty spot on with this one. It’s «A-​OK».

Do I really have to review this place?
Ended up here by happenstance on Saturday afternoon. My wife and I decided to stop in to see if anything was new since we haven’t been there in about 5 years. Brookfield Square decided that it was wise to remain just as we left it in 2009. That year my friends and I dubbed it «That 70’s Mall».
This is a consumer Mecca with over 100 stores. We spent over 2 hours here and spent a grand total of $ 3.86 here, and that was just to get my daughter a snack and some milk.
There was a store with local sports stuff that I used to like here, but it is gone along with two of its neighbors. While the website makes this place look fancy, it looks way outdated compared to most of the other Milwaukee area malls.
Why do I get the feeling that this is the «Old Folks» mall? I came here on Saturday and there was barely any teens here. It’s weird.
I almost bought a couple hats in Lids but couldn’t find the ones I liked in my size. My wife inquired about a hat for my daughter that she’s seen at other stores, and the guy here said «Go to Mayfair. Go to Southridge. Anywhere but here, we are the smallest store in the area and we have nothing.» I think this should be the new marketing campaign for Brookfield Square.

This is a good mall for the average shopping trip. I like the Old Navy there, I love the Cinnabon and Five Guys. Victoria’s Secret is large and has a great selection. I like that there is a Barnes and Noble even though I don’t really frequent it… I just like to know it is there… you know, women and their ever changing moods. However, where it falls short for me: small H&M, small Gap, and parking is sometimes a bit ridiculous when it is busy. I guess I figure for a smaller mall than some of the others, the parking wouldn’t be as big of an issue… but it always seems like I have to park miles away from the nearest door because there just aren’t that many entrances. Anyway, it serves its purpose, but not my favourite.

I actually really liked this mall! I prefer it over Mayfair Mall because it has a lot of the stores Mayfair is missing.
H&M, Victoria’s Secret, Old Navy (inside the actual mall — no outside entrance which I find strange for ON), Express, that’s all I need. Happy Sarah.
There seem to be a lot of cool restaurants including Cooper’s Hawk in and around the mall. I heart Cooper’s Hawk. They have a surprisingly good food court too. More interesting choices than just the usual McDonald’s.
Brookfield is a bit further for me than Mayfair, but I may just make it my regular area mall from now on.

We all like to think that we generally like people, enjoy being in social settings and relish human experience. Then, right in the middle of that thought we wake up, realize that we’re at a freaking mall and someone just ran over our foot with their brat’s stroller and the free sample guy has managed to sneak 6 pieces of bourbon chicken into our hands. It’s enough to make you want to move to Outer Mongolia and become a GD shepherd.
I’ve never really been a huge fan of Brookfield Square. The stores are geared toward Brookfield Betty and her school uniform kids, the food is well, mall food and the layout makes zero sense. The lone redeeming features include the Lids Clubhouse, formerly the Brewers Clubhouse Store, which sells tons of local sports gear. They also have a Bartolotta’s kiosk that makes buying gift cards convenient. Aside from those items this place is a total nightmare.

Was home for Christmas, which, of course, meant I was mall-​bound with one return or another. This time, we needed an H&M to trade for a different size for my hubby, so we made our way to Brookfield Square. I hadn’t been here since I was in high school and it appears not much has changed there. Maybe it’s the proximity of the mall-​on-​steroids known as Mayfair down the road that stunted Brookfield Square’s growth, but I have to admit that I wasn’t really impressed. The stores left a lot to be desired and the layout was just one long line of say-​nothing store after say-​nothing store. Unless you have a specific purpose for being here, I recommend going to Mayfair or driving to Bayshore instead. Honestly… sort of a waste of time.

I’m indifferent to Brookfield Square. It’s a mall, with typical mall stores and typical mall people shopping there. On the plus side, BS seems to have fewer «security issues» than Mayfair and the Boston Store is far superior to the versions elsewhere in the city. There’s lots of parking. If you need stuff at Sears, they have one.
On the minus side, there’s almost nothing about this mall that gets me excited to come here. Most of the stores are the same as at other malls and the mix of retailers skews toward teenagers (H&M, Old Navy, etc). Even the restaurants are pretty boring.
Meh…it’s ok.

I find Brookfield square A-​OK! My daughter and I spent the afternoon there not too long ago. We enjoyed our time there. There are many different option for children’s and adult clothing. Finding a mall with both H&M and Old Navy is hard to do. My daughter also enjoys Justice. So, overall, the clothing options are great at Brookfield Square — add to the above options: New York and Company and Boston Store and you are good to go.
One of the draws for me of Brookfield Square is the Barnes and Noble. The Barnes and Noble offers a weekly Story Time for children. There is book reading, songs, and a craft. Check with them for dates and times that are age appropriate for your child.
One area I find lacking at Brookfield Square is the eating options in the food court. There are many options outside the mall, but as a mom of young children, going outside of the mall is just one step too many with a four year old. There was no child friendly food options. There was nothing that really appealed to me either.
Brookfield Square is recently went through a make-​over. The redecoration was nice.

I’m still a fan of Brookfield Square — but I went there a few Saturday’s ago only to find a horrible surprise … THE GAP WAS CLOSED!
Of course I’ll still go to Brookfield Square because of all the good things I said in my last review, but this certainly does take some of the appeal away from it for me. Sad times!