Beauty and Attitude Lingerie

I may not have Beauty but I sure had Attitude when I visited «Beauty and Attitude» on 8.15.2015. It was quite hot, I was sweaty and frustrated because I had gained weight and had NO bras that fit. A delightful and very helpful staff person, Amacore (I’m not sure of the spelling) was very gracious and helpful. She helped me find a bra that works for my large XL size that is comfortable, made in the USA and organic cotton and cost $ 40 plus about $ 3 sales tax. The brand is Blue Canoe. I looked online afterwards and the online price for the bra that I saw was $ 42. So this store definitely sold this bra to me at a good price.

I shop at Beauty and Attitude regularly, and before today I always had an excellent experience: friendly staff and a wide selection of bras in my size.
Today’s visit was very disappointing. The two sales people were too busy restocking to give help. Instead of the sales people proactively asking me what I was looking for, if they could get me any other sizes, or if I’d like a fitting room – as I’ve experienced before – they simply ignored my partner and me. We had to get their attention every time we wanted to know if they had a certain size of something. Not only that, but every time they looked, the answer was no. I’m a 34B, a popular size, I know, but it was disheartening to know there were three bras I would have bought that day had they been stocked in my size. I’d really like to shop local and have a boutique experience, but today’s visit made me want to give up and just shop online.

Lovely experience. Very nice things, although all quite reasonable for regular wear. Prices are reasonable, and the lady who was running the shop was knowledgable and personable.

After bra shopping the lingerie departments of department stores in the city as well as a couple of specialty shops, I finally gave my own backyard a try with B&A. I couldn’t have been happier. Post-​lumpectomy, I have more difficulty than ever fitting my 36A girls, and the charming staff loaded me up with the most options I’ve ever seen. I left with two bras and just called to order one in another color. Very accommodating and helpful overall with amazingly wide selections for such a small store.

I stopped in today with my 16-​month toddler. Mia (and Alexa) helped me find sexy breast-​feeding friendly bras and watched my toddler while I tried the bras on. Mia brought me other options to try on while I was in the dressing room. I was able to find several bras and a nice slip. It’s nice to feel like my old self again.

I have lived in Berkeley since before this place opened and I’ve tried and tried to buy a bra here and I just can’t They don’t fit right, none of them.
The underwear in general is pretty boring basics from Natori and Calvin Klein, some Elle McPherson is about as much lace as you’re going to get. Colors are weird too — so much purple… (but colors are rare compared to the unending beige and black).
Staff people are nice and accommodating, but even they didn’t think any of the bras fit me.
It’s Berkeley. If you want pretty lingerie, go to San Francisco, or better yet, Paris.

I’ve always been a catalogue shopper and have NEVER had a professional fit. However, I’ve gained some weight and needed to update my bra drawer. On a whim I stopped in this boutique. I was measured as a G. They had some options. I ended up fitting a DDD/​F better than the G. Despite the apprehension I felt, I was catered to with sensitivity AND came home with some seriously supportive AND attractive bras.
They not only made me feel comfortable but informed me that they could special order what I need.
A+ first experience in a boutique.

I love they support the not so average sized ladies. Jen, my sales rep was very accommodating & patient. Finally a store where I can find quality & not be surrounded by a pushy sales team. Great selection and moderately priced

I love their merchandise. The previous owner was willing to give me a small discount when I bought 5 Walcoa bras because they are super expensive and I prefer to shop local rather than at Macy’s. But the current owner wouldn’t budge and so I went to Macy’s and got huge discounts. I would have spent more had there been a willingness to go down a little. I“m talking about buying 6 bras or so. Then the other day, went in to get a pair of small cup inserts so that my nipples don’t show when i wear t-​shirts. There was a middle aged man in the shop and I spoke to the young woman employee in a discrete voice where upon she was quite loud ABOUT SEEKING NIPPLE covers or whatever they’re called. I’m not ashamed of my body but honestly, as a very middle aged woman, I just did not want to talk about my nipples in front of some middle aged male stranger. it made me uncomfortable. Discretion is sometimes helpful i guess.

I had not bought any new bras in ages. I had been looking for a place that would help fit me and find a style that fit. This place fit the bill and customer service was amazing. I bought 4 beautiful bras that I love. If you are looking for a great experience go here!

Excellent staff… Great help with all needs in the bra and pantie line. A must visit for all.

Wonderful custody service from Tessa. Unfortunately they do not carry my size (36I) but they do have a good selection up to G cups, including brands like Wacoal and Chantelle. They plan on expanding up to H cups over the next several months.

I went on a weekday afternoon and had Tessa’s full attention. I tried on a few different pieces that we selected together, and I left with a fantastic organic cotton cami and short set from a local designer. Their selection is great, from the very luxe and sexy to the comfortable-​every day styles. Tessa has a really great eye for what women want to wear, and has curated a fantastic shop.

I had passed this shop quite a few times but never gone in until two weeks ago when I was looking for a bra to use for a wedding dress fitting and to replace a Chantelle bra I had recently lost.
As someone with a larger cup size (34DDD), sometimes shopping at smaller boutiques can be difficult but I found the selection to be fair and the service to be exceptional. The manager/​buyer, Tessa, was extremely helpful and helped me pick out a bra that fit the bill perfectly. She also special ordered the Chantelle bra I was looking for because they only carried it in black in the shop (this might be the ticket for any larger busted ladies who have difficulties finding their size).
At any rate, I will definitely be back! I love being able to shop with these smaller, local boutiques than giving my money to Nordstrom, and the great service only seals the deal.

I would really love to give this bright, lovely little store four stars or more, and it would deserve it based on the friendly staff and the quality of the lingerie and intimates that they carry. However, if you are a larger lady (not even that much «larger»), this is probably, sadly, a dead-​end shopping experience for you.
My sister-​in-​law was in need of being measured for a bra to see what size she really wears. I was really hoping that Beauty & Attitude could help. Although the friendly staff did give her a measure, they couldn’t really determine her size because they seemingly didn’t carry larger band sizes or larger cup sizes.
I know that the fitted lingerie business is difficult because there are so many sizes, and that can mean a lot of up-​front investment. I’m just letting other shoppers know that if you’re a larger band size than a 38 or a larger cup size that a DD, E-​F-​or-​G, this is not your store. It’s probably also not your store if you’re looking for organic cotton panties in larger than a size M (and a small-​looking size M at that).
If you are a slight lady with a coquettish bra size and a good-​sized budget for pretty bras and panties, luxurious PJ’s, or slips, this is probably your store. All other sizes of ladies, your search will likely extend elsewhere. I know they don’t specialize in my size (36G /​L-​XL panty), but I want to buy stuff at this store so much. Sad face!

I stopped in here after a manicure at Solemates (the best!) just to browse. The sales girls were really nice and knew their stuff, but without being pushy. I was able to find a really good strapless bra (which is a near impossible feat) at a steal of a price! I will say I wish they had a slightly wider selection of sexy/​fun styles, but it seems they cater to a crowd looking for more every day, reliable bras (and hey, we all need that!). Overall, this is a good spot to look for a great bra, and it looked like they had a nice PJ selection too!

The red head sales girl at Beauty and Attitude did not even greet us when we walked in the store, and she did not acknowledge our presence in the store there after. She walked by us a couple of times and could have said a quick welcoming hi. I kind of get it, a lot of North Berkeley retail shops cater to the older crowd. I still feel slighted after my experience at the store though. The sales girl was not busy or anything, and I feel like she wrote my friend and I off because we looked younger.
They sell Elle Macpherson (about $ 70 a bra) and Calvin Klien ($ 30 panty) undergarments. The style is very tasteful, gorgeous colors (soft pink or emerald) and lace. It’s not a store if you want sexy, wild lingerie. I think their bra and undie selection is nice but their pajama/​chemise selection feels a little boring.
I really wanted to buy a beautiful matching Elle Macphearson set, but the sales girl’s total lack of service didn’t warrant spending any serious amount of money here. They sell Hanky Panky (original rise and low cut) here for $ 20. Beauty and Attitude carries many fun colors and even the Hanky Panky bridal line (says «I do» in rhinestones). I bought the Hanky Panky thongs only because it’s a pain to buy them online sometimes, but I won’t be back to Beauty and Attitude. For the higher price and boutique atmosphere, I expect service and attention in a shop like this.

great selection of brands, styles & sizes. I am a sucker for the matching bra & undies, of which they have lots.
sales staff are friendly. sometimes the dog that hangs out there is NOT.
make a beeline for the sales racks, you can get some awesome deals there.

Salespersons Super helpful, thoughtful, and curtious.
But– often dont have the product (s) that are quite right for me.

Huh, interesting mix of reviews, here! I was fine with the service, as I didn’t require much of them, the girls seemed friendly enough.
I imagine all of the provocative older ladies of Berkeley strutting around their Arts and Crafts Bungalow’s in their bamboo fabric robes, or perhaps a blousy little silk number, or maybe their paisley PJ pants feeling just sooooo lovely.
Well, you go on with your bad selves, ladies! I stopped in after a certain type of Dr. s appointment, because I wanted to pamper myself a little and I thought I might stop in on the way to Peets. Score! Huge Sale!
Really, the sales are the only racks I seriously shopped. I was searching for wireless bras to replace the Ipex type I have worn to death from Victoria’s Secret, but they had nothing on Sale that was my size/​comparable style.
Bra wise, in the non-​sale rack, Ugh, the wireless styles reminded me of an older Portuguese woman I once knew, and not in a fond way! I’m not 70 yet! Pretty tame selection of styles and colors. This is where shopping online is hard to be beat, in terms of selection; I hate to say it.
On a positive note, I did find a really cute camisole with a lined bralett, and when I was being rung up, the girl pointed out a pair of matching panties for $ 5. Cool, so the set was about $ 25, which I would consider the going rate, plus, BONUS points when I got home and realized the stuff was made in Canada, not Cambodia for a change!
So, let’s recap– Beauty and Attitude caters to a specific clientele– older North Berkeley Betty’s with Boobies, and *maybe* their very practical gift giving husbands who can perhaps shop for himself, as well, (men’s underwear is in stock) yet not become terrified upon entrance. You can do it, guys, get the wife some nice Pajamas you enjoy, too!
They also carry some cute bathing suits, hosiery, Spanx, socks, ‘shape-​wear’ (if you know what I mean) slippers, falsies ;), special underwear for bike riding (?), and other excellent items. I will be back in here on occasion, when I’m not indulging my pantie buying bootie at places like Ross and Nordstrom Rack.