BCBGeneration

Entire store 50% off for Black Friday sale. Located inside Santa Anita Mall. Opens on thanksgiving day at 6pm all the way to 10pm on Friday. Only issue with this place is that it’s filled with teenie boppers at nights. This store is particularly smaller than the one in Pasadena and Glendale.

This would be my last time purchase ! Return policy and Store manager are jokes! On thire website you can reture in 14days if unsatisfied, but in store 10days?
I purchased a pants with full price! Now I am gonna reture it who dosent want 40%off! But unfortunately I met a sales girl who said she is manager but when I ask her to return, shet looks like an angry bird, and I feel uncomfortable! Now My only question is bad customer service in store!

Cute stuff, excellent service but poor return policy! I wasn’t 100% sold on two dresses so I wanted to get both and potentially wear both or return one. However, the return policy is exchange or store credit within 10 days so that’s kind of a bummer, I just got one since I didn’t want potentially $ 250 in store credit. I did really like the girl who helped me with selecting dresses, but oh well.

Addicted to BCBGen and when i say addicted, I mean it! I shop here entirely too often. I’ve gotten some of my favorite pieces from them and I always get compliments when I’m wearing their stuff. The fit compliments my shape & their line ranges from funky to sophisticated. There really is something for every style here.
I love this location because even though it’s smaller than Glendale (the next closest location), the service is top notch and that’s important to me. The Glendale store lacks service & need to crank up the A/​C — it’s always hot in there.
Since I’ve given them my information, they call to let me know about special offers & send hand written post cards in the mail for my birthday (it’s in October in case anyone reading this would like to send me a personal, hand written post card too :)) and let me know about special sales they have going on.
You just don’t find this type of commitment to your customers anymore and I should know being that I work for an e-​commerce retailer.
I also shop at their online store as well and can tell you that the customer appreciation is followed through there as well. The packaging is adorable and makes you feel like you’ve received a gift complete with cute heart shaped message from the BCBGen team.
Tip: They’re always offering deals online so sign up for their e-​mail list & pay attention because sometimes the same thing isn’t offered in store.
The 1 con is that you can’t order online & return in store. It’s (nearly) 2014 and that is 1 thing they need to catch up on… STAT!

I was disappointed by the selection of the store and the sales representatives weren’t very friendly. They gave me dirty looks when I interrupted their conversation to ask for help. I definitely won’t be coming back. Poor customer service.

Best service, best experience at BCBG ever.
I love the quality and designs of BCBGeneration and BCBGMAXAZRIA both. This is a newer location and replaced bebe. I’m so glad it opened up.
Store isn’t as big as I would like to, but has a decent variety of jewelry, clothing, and shoes. I really was impressed of their genuine service and interest in what I needed when I was there. I was looking for winter clothing and gifts for co-​worker. Every girl in there was friendly, down to earth, and chatty. They recommended items for me and really treated me with the highest quality of respect and service. I walked out feeling happy with what I purchased and can’t wait to come back for more. They even offered to call me when there are sales going on.
Prices are a bit higher than your typical small clothing stores or Forever 21. But it’s worth the money to buy higher quality items anyways and can never go wrong with some basics such as sweaters, jackets, pants, and shoes– to name just a few of classic pieces that I think everyone should own.

After a ridiculous amount of delay, the BCBGeneration is finally open! Most BCBGenerations look the same and this one is not an exception. However, they do have more dressing rooms than other ones I’ve been to. &I loved that they opened with a bang though — sales sales sales!
Generation is one of my favorite stores and clearly i’m super jazzed that there’s finally one closer. Other locations: Glendale Galleria, Mission Viejo, Century City