Early Learning Centre

The toys at ELC are very sturdy and it can withhold the rough handling of the kids. Some of my friends had shared that the toys their kids have from here are still in great condition even after the kids battered them.
I checked out the store and has since fall in love with the toys they carry. Great educational toys for the kids. In fact, value for money too especially during their sales. Their sales happen almost once every 3 months and it’s store wide 50% off.

For parents or parents to be, Early Learning Centre (ELC) is the best place to get them educational toys that is both creative and stimulating. ELC started in the mid-​70s in England and today has grown into an international brand name. Currently they have 4 branches in Singapore: Paragon, Forum, Great World City and United Square.
I first came across the latter store when shopping for a birthday present for a friend’s child. Yet I was utterly disgusted by the commercially corrupted and imagination-​less selection at Toys R Us. Fortunately, I ventured into ELC and was instantly impressed. One of their best feature is having learning symbols on the packaging of all toys. These symbols show parents or gift-​givers what each toy helps develop at different growth stages.
The staff at ELC is also always very friendly and helpful when making explanations and recommendations.