Sooki

Sooki is really adorable. Every time I walk past one of their stores I fall in love with every item of clothing that they have shown on the manikins. There are a lot of designer things in here, so the price is definitely up there, but these fashions are generally so unique and beautiful that I believe it’s definitely worth it. I don’t think any of these clothes could go out of fashion because they are just so damn gorgeous. So if you have an event coming up where you want to stand out a bit, and splurge on yourself a little, then definitely come in and have a look at what Sooki has to offer. Because it’s gorgeous.

So cute, so chic, so trendy, so stylish, so… Pricey.
I absolutely love Sooki though. It’s always one step ahead of others in fashion, and stocks upscale designer products — one of my favourites being Shakuhachi.
I have spent my life savings on this store. Was it worth it though? Oh yes. Nothing can beat that feeling of walking out with a Sooki bag in hand, a big grin on your face and a feeling of knowing you’ll look supa fly Saturday night.
Whether you’re going to buy or browse, Sooki is always a pleasant shopping experience. The girls are gorgeous and friendly, always offering assistance to customers.
This store is located at the top of The Parade, towards Portrush Rd.

Sooki is like the super babe’n big sister whose wardrobe you wanted to raid when you were 13. Effortless, covetable and always on trend.
Sooki is in fact, the big sister store to Kitschy (formerly Kitschy & Cute… I guess they’re no longer cute?), a hop skip and jump down the road on the Parade. Where Kitschy stocks more affordable pieces and up-​and-​comers, Sooki is out and out established names: we’re talking Bec & Bridge, Wildfox Couture, Shakuhachi, Alice McCall, Rachel Gilbert.
The collections remain accessible with smatterings of young labels like Friend of Mine as well locals including Finders Keepers, which are on the lower end of the price point.
The two room Norwood store is pretty sweet to browse. While there isn’t a lot going on with visual merchandising, there’s lots of space, with well lit change rooms and easily accessible racks in which to spot that standout piece.
Every time I go into Sooki the girls are polished to the max and looking amazing, as well as being super friendly and welcoming. They’re always more than happy to offer styling advice to girls who need it too. Last time I was there the girl chatted my ears to the point of falling off, which some people might mind, but I was up for a bit of banter.
In all, Sooki is a go-​to for me when I’m after a one off piece or something a little more fancy pants*.
*Disclaimer: I can’t promise they will have ACTUAL fancy pants.