Emaan

Having worked on the north side of Melbourne the last few years, I am increasingly familiar with Islamic fashion. My staff have schooled me on the various trends in different nationalities across the seasons. They are passionate about fashion! But the range of shops can be quite limited in Australia.
One shop that does provide the latest trends is House of Emaan. It has men’s, women’s and kids clothing, both casual and formal. My friend was heading to Afghanistan so we went to stock up on appropriate clothing for her trip.
This place has great service, without the usual ‘yar, you look great in that. How are you going in there?’ harassment you get in chain fashion stores.
The shop brands itself as modest and Islamic fashion. There is a big range of clothing such as abayas, hajj and prayer outfits.
But there is also a lot of clothing at the modest end that a lot of women would like to wear, especially in summer. I’m a big fan of the Tahira white Abaya and tunic/​pants combos in the heat. The cotton breathes, it’s comfortable and looks crisp & fresh. It’s also sun smart and forgiving of a slip in the diet over winter!
Also if you are into scarves (let’s face it, who isn’t?), then this is a dream place for you. Slip on scarves, square, rectangular, khimar, liners, pins and brooches — it has a huge range.
There is a beautiful formal range with some of the most intense beading you’ll find in town. I was admiring one lady modeling a full length abaya with gorgeous beading. However, like most formal shops, that sort of workmanship comes with a hefty price tag. There is also modest swimwear, which is also sun smart. Bonus!
Unusually for Australian fashion, a lot of the product is *gasp* Australian made. Now that’s something you don’t see a lot. The rest tends to be made in Indonesia or Malaysia.
Better yet its all online so if you live out of the way you can just get it delivered.
Definitely worth a visit if you are in Coburg.