I like this store because they have their own point-of-view. Yes, they carry almost all the same brands that the other contemporary stores in Stockholm carry. but they do it differently: They have unique items from all those great brands that you won’t find else where. The aesthetic of the store is beautiful and their own… They merchandise meticulously — they hang entire outfits together… and so well that you can picture yourself wearing it… They have a great eye for design, style and color — and the gals are very friendly and helpful. I absolutely recommend stopping by this store if you are visiting Sodermalm