Purity Brewing Company

In the past few years, Purity beers seem to have gone from being a «blink and you’ll miss it» kind of beer company to being served in most places across the West Midlands that serve real ale, including very many off licenses and supermarkets. My favourite out of their three ales (UBU, Mad Goose and Pure Gold) is the UBU as I generally prefer the darker, stronger ales, this one having a classic «dark ale» taste without being overpowering. However, the other two are very good also, and I’m sure lovers of the lighter ales will find lots to enjoy about them.
This company looks set to become even more successful in the coming years. I’d advise you keep an eye out for their products, be that at the bar, in the supermarket or off license or at the Moseley Jazz and Folk Festivals.

This multi-​award-​winning brewery’s ales arrived a few years ago and through quality and flavour they quickly became established as a good, standard, local ale for many pubs in Birmingham to run on their pumps. Pure UBU at 4.5% is stronger tasting than it’s alcohol content. Mad Goose at 4.2% has slightly less alcohol but is the more robust tasting of the two. Pure Gold is their light golden ale that weighs in at 3.8%. As well as the ales that they brew the brewery are distributors for traditional German lagers and the citrusey Maisels Weisse Beer.
Dear to the heart of Purity is an environmental ethos, and they utilise a wetland area that they have created to filter waste water from the brewing process. They also use natural ingredients and they support recycling schemes. Evidence of this is to be found at the Moseley Folk Festival and the Mostly Jazz Festivals where drinkers pay £1 for a quality plastic glass which they are encouraged to keep for the weekend to get refilled.
I like my Purity in the form of a Mad Goose from the Hare & Hounds, as I’m perched on a stool at ‘Ronnie’s Corner.’

Having tried the beers on offer from Purity at several local pubs and festivals I have been mightily impressed. Their beer is crisp and fresh and makes a great alternative to the normal choice you often get in pubs, which is either the gassy and rubbish big brand beers like Carling, or else the ‘reassuringly expensice’ fashionable continental lagers. That Purity is also a local brew makes it all the more worth supporting.
I took a trip out to their brewery and was surprised to find that such a great product comes from such a small place. This is literally a small family farm, but the brewery have made great efforts to make it worth the trip out. Their small shop stocks the beer in various shapes and sizes — from gift bottles to kegs — and there are also some tshirts and other branded items if you really want to show your support.