John Lewis At Home, Poole

In 2009, John Lewis announced a new format of «John Lewis at home» stores, the first of which opened in Poole in October 2009. The «at home» stores are located within pre-​existing shopping regions, and focus on Electrical, Home and Technology products. The store in Poole opened on 22 October 2009 at the former Courts site at the Commerce Centre retail park in Branksome. Following the early success of the Poole «at home» store, five further «at homes» opened in ²⁰¹⁰⁄₁₁ in areas outside of the catchment of the traditional John Lewis stores, including Croydon, Tunbridge Wells, Tamworth, Chester and Swindon. Further stores in Newbury and Chichester, West Sussex, opened in Spring 2012, with Ipswich following in November 2012.