Seasalt

I discovered Seasalt in Cornwall and really liked it.
These are clothes, usually organic or sustainable materials and made by a Cornish company — though when I was in they said that they are starting to be stocked in some John Lewis concessions.
The clothes are beautiful — more classic than high fashion but perfect for the surfing, chilled out casualness of Cornwall. Pretty dresses, tops and jackets, etc and also men’s stuff too. The sale was also on when I was in (first week in Sept).
Not cheap — prices probably around the same as White Stuff or Fat Face and similar types of clothing (though not as many weird designs as the other two at times). Well worth a visit and I’m planning to return having cleaned out my wardrobe and my bank account in preparation!