Phase Eight

I only ever bought one dress from Phase Eight, but I usually always love their lines. So it was a huge surprise to find out that their «target audience» were ladies over 55 y.o. Not that I have no faith in those 50+ daredevils, but it is unfair to deny that younger generations have nothing to bring home from PE.
The linen dress in question was purchased in Phase Eight’s boutique in King St, and I have enjoyed my visit. I thought that the floor was planned rather nicely, while the fitting rooms are located on the podium. No matter how popular this boutique is, with such space planning there is no chance customers can feel crowded.
Phase Eight is by no means cheap, but it finds a good balance between price and quality. I would definitely buy clothes there, although I am not so sure about either footwear or accessories. Not that they are bad, but they don’t have the kind of edge I am looking for.