Fred Perry

Fred Perry is in the position of at once being Britain’s only real prestige sports fashion label (when was the last time you saw Kanye West wear Lonsdale) and also one of its most resolutely populist brands. The twin tipped Fred Perry polo is a classic garment worn by hipster and non-​hipster alike and over the past few years there have been a wave of stores from Urban Outfitters to Office stocking the now ubiquitous Fred Perry shoulder bags and plimsolls. To view the items in the collection that lie beyond these staples though it is a good idea to visit the Fred Perry store itself.
The shop has a bright and spacious layout which lends itself well to highlighting the few choice items. The staff are friendly and laid back, not hassling you too much as you browse and not turning their nose up at anyone who looks like they don’t own half of Cheshire. This reflects well on the shop itself making the stuff here feel exclusive rather than exclusionary.
There are some really excellent items available including a one strap ‘side bag’ for £35 and the ‘regatta stripe’ polo for £55. I’d really recommend a look around, if only to see what you might want to try and pick up a version of somewhere else.